Media Relations
How to Get Press Coverage on the Crypto & Web3 Beat in Asia
I recently ran a PR campaign for a Web3 project where investors could participate in profit sharing tied to real-world consumer brands in Asia. Here's what I learned.
Crisis Comms 101: How to Handle Negative Press Like a Pro
Here are a few key strategies for handling crisis comms, backed by recent data and timely case studies in Southeast Asia
What CMOs Can Learn from DeepSeek and the Global AI Arms Race
Here are five key marketing lessons from DeepSeek’s rise in the AI game to stay ahead in an evolving global market.
What Global Marketers Can Learn from XRP’s Recent Surge
XRP's recent surge is more than just a crypto price movement—it’s a case study in brand resilience, strategic positioning, and community-driven growth.
What the TikTok-to-RedNote Shift Could Mean for Brands in SE Asia
As TikTok faces uncertainty in the US, Chinese alternative RedNote is gaining traction. Here's why Southeast Asian brands should watch and prepare for the next big marketing shift.
Mission Statement: How to Amplify Influence in Southeast Asia
Modern brands must remember that in the evolving marketing landscape of Southeast Asia, success isn’t measured by how loudly you shout but by how effectively you connect.