AI Agents Could Spend US$3.6B for Singapore Shoppers by 2030

Worldpay finds 44% of Singaporeans are ready to let AI agents browse and buy for them either now or within the next year.

How to Monitor Backlinks: A Seven-Metric Framework for Asia

A practical framework for auditing backlink health in Asia, with tool picks, toxic link detection, anchor checks, surge alerts, and governance templates.

Inside KFC’s Hawkins Fried Chicken Pop-Up Hidden Beneath Sydney

KFC balances global creative with local execution, pairing the UK’s supernatural-themed ads with Australia’s immersive Wynyard Tunnels experience.

Omnicom Shuts Three Legacy Agencies and Cuts 4,000 Jobs After IPG Deal

Workforce cuts across the merger may reach 14,000 jobs, as both groups push deeper cost optimization.

Hoegaarden Launches Capybara Butt Arcade and China is Obsessed

McCann brings Hoegaarden’s capybara arcade to life with 7-Eleven installs, subway ads, and furry merch that extends the sensory experience at home.

Two Strategic Hires Signal Aggressive Tech Shift for Havas

New leadership arrives as Havas Singapore accelerates its US$425M Converged AI rollout.

Blind Boxes Take Over Black Friday as TikTok Unboxings Surge

To Asia’s marketing leaders, the Labubu wave is less about figurines and more about understanding how mystery-centered retail mechanics are changing the rules of engagement.

6 Agency Leadership Changes Marketers in APAC Should Know About

APAC agencies and adtech firms saw major leadership changes this month, as networks doubled down on AI, regional scale, and new growth models.

Indonesia Tightens Digital Rules, Summons Cloudflare Over Gambling Site Shielding

Southeast Asia's largest digital economy is battling a surge in online gambling, scams, and data breaches.

EU Clears Omnicom–IPG Megamerger, Creating World’s Largest Ad Group

The merged Omnicom–IPG entity will surpass Publicis and WPP, generating more than US$20B in annual advertising revenue.

Roblox Ramps Up APAC Comms Hiring as Youth-Safety Rules Tighten

Roblox hires Snap’s Claire Robinson to lead APAC policy comms as Australia pilots facial age-verification and regional safety rules tighten.

Google’s AdStack On the Chopping Block, Asia Prepares for a New Programmatic Era

US antitrust pressure on Google signals a major change ahead for APAC advertisers, who stand to benefit from cheaper CPMs and more transparent auctions.