How Miniso Turned Cuteness Into a Competitive Moat

Owning IP slashes fees, boosts pricing power, and builds loyalty that competitors can’t easily copy, tapping into a global licensing market on the rise.

Meet the E-Mutants: Samsung’s Eccentric Move on E-Waste Day

Samsung India ran a quirky but smart activation for International E-Waste Day.

Publicis 2025: The Blueprint Every Asian CEO Can Steal

Publicis Groupe is doubling down on AI to power its next wave of growth, boosting its forecast after a strong Q3 showing.

5 Key Takeaways from Vodafone's Mythical Creature Campaign

Vodafone's iPhone launch shows how to time campaigns, use humor, video, and partnerships to drive ARPU and trust.

5 Comms Lessons from China’s First Pig-to-Human Liver Transplant

Here are some essential PR tips from China's latest step forward in organ transplantation.

5 Essential Strategies for Harnessing the Creator Economy in Asia

It's not about likes. It is about reach, conversion, and measurable ROI. Here are five strategies to put the creator economy to work in Asia.

Gen Z's Analog Resurgence: Why Physical Experiences Are the New Gold

Gen Z craves offline. Learn how experiential marketing in Asia turns pop-ups, campuses, and stores into ROI in 2025.

Five Lessons from X’s Ad Revenue Drop

Build a resilient paid social strategy in Asia for 2025. Learn 5 lessons from X’s ad decline: brand safety, budget shifts, and multi-platform planning.

Airwallex's Sports Sponsorship: A Bold B2B Marketing Strategy

Why Singapore's Airwallex partnered with McLaren for F1 to reach decision-makers who may not be reading trade press every day.

Why Absurdist Humor Works: The KFC and Ogilvy Shinjuku Experiment

KFC just took a very Japanese idea and made it work for Australia.

How Asia’s Brands Optimize ROI with Connected Journeys

Asia’s brands are racing to connect every touchpoint into one seamless customer journey. The goal is simple: make it easy for people to move from ad to action, and do it in real time.

The Starter's Guide to Guest Posting in Asia in 2025

A simple guide on guest posting in Asia, focusing on what actually moves the needle in 2025, not old tricks.