SGSecure’s Viral Campaign Exposed a 93% Crisis Readiness Failure
SGSecure just proved Singapore's public crisis comms playbook needs fewer dashboards and more drills.
Latest
What Happens When Heineken Takes Over Seoul’s Rooftops?
Experiential marketing at its finest. Heineken transformed unused Seoul rooftops into vibrant social hubs.
Taste Orchard’s Termination Sparks a PR Test for Retail Brands
If you run stores in Asia, this is a wake-up call. The case exposes how fallout spreads to sub-tenants’ cash flow and expansion plans.
Safety is the New Brand Equity: Lessons From Xiaomi’s EV Meltdown
Xiaomi’s worst week in years shows how fast market value can plunge. Here are some lessons for brand leaders in times of crisis.
Why Samsung is Doubling Down on SLS Alliance
Instead of paying for a single burst of ads, the brand is tapping into ongoing content, athlete stories, and product feedback.
Singapore's Ad Fatigue May Signal a Shift in Asian Markets
The message is simple. If your brand asks better questions, you can make better promises and run fewer bad ads.
This Retail Brand Knows Exactly What Gen Z Wants
Photo-ready stores, IP tie-ups, and live commerce drive conversions among Gen Z.
How Miniso Turned Cuteness Into a Competitive Moat
Owning IP slashes fees, boosts pricing power, and builds loyalty that competitors can’t easily copy, tapping into a global licensing market on the rise.
Meet the E-Mutants: Samsung’s Eccentric Move on E-Waste Day
Samsung India ran a quirky but smart activation for International E-Waste Day.
Publicis 2025: The Blueprint Every Asian CEO Can Steal
Publicis Groupe is doubling down on AI to power its next wave of growth, boosting its forecast after a strong Q3 showing.
5 Key Takeaways from Vodafone's Mythical Creature Campaign
Vodafone's iPhone launch shows how to time campaigns, use humor, video, and partnerships to drive ARPU and trust.
5 Comms Lessons from China’s First Pig-to-Human Liver Transplant
Here are some essential PR tips from China's latest step forward in organ transplantation.
Guides
5 Essential Strategies for Harnessing the Creator Economy in Asia
It's not about likes. It is about reach, conversion, and measurable ROI. Here are five strategies to put the creator economy to work in Asia.
Guides
Gen Z's Analog Resurgence: Why Physical Experiences Are the New Gold
Gen Z craves offline. Learn how experiential marketing in Asia turns pop-ups, campuses, and stores into ROI in 2025.
Brands
Five Lessons from X’s Ad Revenue Drop
Build a resilient paid social strategy in Asia for 2025. Learn 5 lessons from X’s ad decline: brand safety, budget shifts, and multi-platform planning.
Brands
Airwallex's Sports Sponsorship: A Bold B2B Marketing Strategy
Why Singapore's Airwallex partnered with McLaren for F1 to reach decision-makers who may not be reading trade press every day.
News
Why Absurdist Humor Works: The KFC and Ogilvy Shinjuku Experiment
KFC just took a very Japanese idea and made it work for Australia.
Brands
How Asia’s Brands Optimize ROI with Connected Journeys
Asia’s brands are racing to connect every touchpoint into one seamless customer journey. The goal is simple: make it easy for people to move from ad to action, and do it in real time.
Guides
The Starter's Guide to Guest Posting in Asia in 2025
A simple guide on guest posting in Asia, focusing on what actually moves the needle in 2025, not old tricks.
Brands
How to Get Press Coverage on the Crypto & Web3 Beat in Asia
I recently ran a PR campaign for a Web3 project where investors could participate in profit sharing tied to real-world consumer brands in Asia. Here's what I learned.
Brands
Building a Recession-Proof Reputation in SE Asia's Emerging Markets
Learn how leading SE Asian companies maintain trust during economic downturns through strategic communications tailored to Southeast Asia's diverse markets.
Brands
The Evolution of C-Suite Comms in SE Asia: Beyond the Corporate Statement
Learn how executives are transforming their comms strategies from formal corporate statements to authentic digital engagement that builds trust and influence.
Brands
PR Measurement Beyond Vanity Metrics: Proving Communications ROI to ASEAN Boardrooms
Learn how to measure PR effectiveness in Southeast Asia using frameworks that demonstrate business impact and align communications metrics with corporate objectives.
Brands
Greenwashing vs Impact: How SE Asian Brands Can Communicate ESG Authentically
Sustainability has become a key concern for consumers in Asia and brands must respond. Here's a quick guide on how to avoid greenwashing.