YouTube Shorts Update Forces Asian Brands To Triple Output Overnight
YouTube’s update is driving up costs in Asia as brands must publish three to seven Shorts weekly, with agency fees ranging from US$60 to US$500 per video.
Latest
Suntory’s -196 Mystery Gets Solved in Droga5’s Surreal New Films
The campaign clears up years of confusion about what -196 means, with Droga5 Sydney turning the gap into a fresh storytelling opportunity.
Netflix’s Bid for HBO and Warner Bros. Could Reshape Streaming in Asia
Western content drives 61% of premium streaming in APAC, making a Netflix–Warner Bros. deal especially impactful for regional viewers and advertisers.
Why Hepmil Sold to Publicis Instead of Raising Again
After raising US$11M, Hepmil opted for a Publicis acquisition when CEO Karl Mak admitted the team lacked the M&A capability required for more VC.
Central Rewrites Xmas Rules in Thailand With a Self-Gifting Twist
Wolf BKK created the campaign to mirror real shopping behavior during big sale events instead of the usual idealized holiday stories.
This Condom Brand is Measuring Couples’ Heartbeats to Prove Intimacy
SKYN's experiential campaign tests the heartbeat synchrony of adults back-to-back with monitors, drawing on research linking matched pulses to deeper relationship bonds.
Koto Rebuilds MassiveMusic Into a Single Powerhouse for Sonic Branding
The unified brand simplifies vendor selection for APAC marketers, with MassiveMusic Singapore providing full service sound design and voice work.
AI Agents Could Spend US$3.6B for Singapore Shoppers by 2030
Worldpay finds 44% of Singaporeans are ready to let AI agents browse and buy for them either now or within the next year.
How to Monitor Backlinks: A Seven-Metric Framework for Asia
A practical framework for auditing backlink health in Asia, with tool picks, toxic link detection, anchor checks, surge alerts, and governance templates.
Inside KFC’s Hawkins Fried Chicken Pop-Up Hidden Beneath Sydney
KFC balances global creative with local execution, pairing the UK’s supernatural-themed ads with Australia’s immersive Wynyard Tunnels experience.
Omnicom Shuts Three Legacy Agencies and Cuts 4,000 Jobs After IPG Deal
Workforce cuts across the merger may reach 14,000 jobs, as both groups push deeper cost optimization.
Hoegaarden Launches Capybara Butt Arcade and China is Obsessed
McCann brings Hoegaarden’s capybara arcade to life with 7-Eleven installs, subway ads, and furry merch that extends the sensory experience at home.
News
Two Strategic Hires Signal Aggressive Tech Shift for Havas
New leadership arrives as Havas Singapore accelerates its US$425M Converged AI rollout.
News
Blind Boxes Take Over Black Friday as TikTok Unboxings Surge
To Asia’s marketing leaders, the Labubu wave is less about figurines and more about understanding how mystery-centered retail mechanics are changing the rules of engagement.
News
6 Agency Leadership Changes Marketers in APAC Should Know About
APAC agencies and adtech firms saw major leadership changes this month, as networks doubled down on AI, regional scale, and new growth models.
News
Indonesia Tightens Digital Rules, Summons Cloudflare Over Gambling Site Shielding
Southeast Asia's largest digital economy is battling a surge in online gambling, scams, and data breaches.
News
EU Clears Omnicom–IPG Megamerger, Creating World’s Largest Ad Group
The merged Omnicom–IPG entity will surpass Publicis and WPP, generating more than US$20B in annual advertising revenue.
News
Roblox Ramps Up APAC Comms Hiring as Youth-Safety Rules Tighten
Roblox hires Snap’s Claire Robinson to lead APAC policy comms as Australia pilots facial age-verification and regional safety rules tighten.
News
Google’s AdStack On the Chopping Block, Asia Prepares for a New Programmatic Era
US antitrust pressure on Google signals a major change ahead for APAC advertisers, who stand to benefit from cheaper CPMs and more transparent auctions.
News
Val Morgan Lands Vox Media’s Powerhouse Portfolio Across ANZ
The Verge, Vulture, The Strategist, and more join Val Morgan’s portfolio as the publisher becomes ANZ’s largest youth-focused media network.
News
Pinkfong’s $406M Debut Shows CMOs that Global IP Is the New Growth Engine
The Baby Shark creator drives revenue through licensing and media rights, not ads. Its Netflix Kids hits in 11 countries fuel a global engine for brand partnerships.
News
Havas Denies WPP Talks, Prioritizes Targeted APAC Deals
Havas denies WPP takeover rumors and posts an 8.2% APAC rebound, signaling a strategy built on targeted acquisition over mega-mergers.
Campaigns
Heinz Makes Ketchup the Hero of Southeast Asia’s Christmas Tables
'Tis the season to appreciate creative ad work. Heinz says Christmas can’t start without ketchup.
Campaigns
McDonald’s Australia Goes Full Grinch in Cross-Platform Xmas Blitz
This is fun. McDonald’s Australia launches a Grinch-themed holiday takeover with green arches, outdoor ads, social media activations, and more.