news
Why Crisis Coverage Is When Top Audiences Pay Closest Attention
During geopolitical crises, elite audiences—investors, policymakers, HNWIs—consume more news. Brands that go dark miss their most valuable window of visibility.
campaigns
Deep dives into standout brand activations, creative ideas, and strategy breakthroughs in Asia.
news
Major Brands Ditch Performance Marketing for Entertainment-First Strategy
Major brands are abandoning performance marketing for entertainment. Learn how Mattel and SharkNinja are rediscovering storytelling's power.
news
Why APAC's Creative Dominance Is Built on Sustained Excellence
Australian and Japanese agencies dominated 2026 CICLOPE Awards, signaling APAC's emergence as a source of world-class creative work, not just a regional player.
news
Why Design Army's Ballet-Meets-Martial Arts Campaign Is Reshaping Asian Arts PR
Design Army's "Ballet Fever" campaign blends 1970s aesthetics with martial arts choreography. How one agency is redefining arts marketing across Asia.
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Nine Brands, One Summer Agenda: Why Empowerment is Selling Right Now
Nine brands from Etsy to Disney embraced empowerment messaging this summer. Consumer anxiety about AI is driving control-focused creative.
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Experiential Marketing Is Replacing Digital Impressions as Loyalty Currency
Global brands are betting on real-world experiences over digital impressions to build loyalty. 84% of marketers plan increased event spending in 2026.
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Nike Transforms Concert Merchandise Into Customizable Platform With BTS
Nike launches Nike By You customization hubs for BTS's ARIRANG tour, transforming passive merchandise sales into interactive design experiences. A strategic shift in how brands monetize fandom across Asia-Pacific.
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HESTA Rejects Beach Fantasy Retirement Ads for Practical Guidance
Australian super fund HESTA launches campaign rejecting aspirational retirement ads. New approach targets 1M+ members with practical guidance instead of lifestyle imagery.
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Comcast Opens TV Ads to SMBs at $500/Month with Universal Ads
Comcast's Universal Ads platform is now accessible to SMBs at $500/month. This democratization of TV advertising has major implications for how Asian marketing leaders approach CTV and streaming ad spending.
news
Smart TV Home Screens Now Open to Programmatic Buying in APAC
Nexxen and VIDAA unlock Smart TV home screen placements to programmatic buying across APAC. Brands can now automate campaigns previously locked behind direct deals.
news
Australia Launches First National Campaign on Perimenopause
Australia's government launches its first national perimenopause awareness campaign via Ogilvy, targeting women 35-55 with a normalized, destigmatized conversation approach.
news
Thai Soap Brand IngOn Turns Leftover Bar Habit Into Competitive Edge
Thai soap brand IngOn turns the universal habit of pressing leftover bars into new soap into a competitive advantage. A breakdown of how product insight becomes campaign positioning.