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AI tools like ChatGPT and Perplexity are reshaping how B2B buyers discover solutions. If your website isn't technically readable by these systems, you're invisible—and you won't know it. Discover why AI search visibility has become critical for APAC companies and how to close the readiness gap.
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Netflix and Spotify team up for exclusive Jay Shetty podcast rights, reshaping media distribution and brand access in Asia and beyond.
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APAC brands are abandoning the follower count game. New research from Real Chemistry and Bayer shows that cultural fit, authentic connection, and measurable ROI—not reach—are what actually drive influencer success. Healthcare brands are proving compliance can be a competitive advantage.
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Comcast's Universal Ads platform is now accessible to SMBs at $500/month. This democratization of TV advertising has major implications for how Asian marketing leaders approach CTV and streaming ad spending.
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Google consolidates ad creative tools into Asset Studio, enabling teams to generate ads, test variations, and create video assets in one platform. Rolls out English-first globally this summer.
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Google and Blackstone launch a $25B TPU-based cloud alternative to Nvidia-dominated neoclouds. What this means for Asian tech leaders evaluating AI infrastructure providers.
brands
RIMOWA's "For a Lifetime of Lives" campaign uses premium filmmaking and endorsements from BLACKPINK's Rosé and Lewis Hamilton to reframe durability as legacy. A masterclass in heritage brand storytelling.
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Middle Eastern agencies claimed 22 One Show awards and 22 Clios in May. IMPACT BBDO, Saatchi & Saatchi, and Memac Ogilvy are reshaping global creative standards.
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Forrester study shows 25% of North American agencies have ditched hourly billing for fixed fees. With 63% satisfaction rates and growing client demand, the pricing shift is moving toward Asia Pacific.
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Asian industrial suppliers face mounting pressure to centralize product data as B2B ecommerce reshapes buyer expectations. The Hydroscand case shows why digital transformation is now table stakes.
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Fox News ties anniversaries to boost brand credibility without alienating audiences. Asia CMOs can apply this milestone-stacking strategy to regional campaigns.