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Highwire's new AcroAI platform deploys specialized AI agents to deliver real-time strategic insights for marketing leaders. The SOC 2-certified tool addresses a critical gap: 70% of CMOs see agentic AI as transformative, yet only 7% report strong effectiveness.
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Jordan Baker becomes editor of Australia's 195-year-old Sydney Morning Herald, signaling continued investment in print despite structural revenue declines across Australian media.
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Burson dismantles Axicom's standalone C-suite and folds the tech unit into global operations. Three senior executives depart as WPP pursues cost efficiency under Elevate28.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Paige Wheaton of Initiative Australia explains what national-scale agency leadership really requires, how an investment mindset shaped her approach, and why her team is building for where the industry will be in three years.
Fortune Asia names Andrew Staples and Lee Williamson as editorial directors and Yuko Tsukada as Brand Studio head, consolidating editorial, events, and branded content under unified regional leadership.
Molly Blacker, Havas Media's new National Head of Strategy in Australia, on why audience segmentation needs recalibration, what clients really leave agencies over, and the two-speed media market dynamics.
Anthropic's lower seat fees mask higher total costs through token-based usage billing and mandatory spending commitments. Marketing teams face seasonal workload penalties.
Dubai-based luxury agency The Qode enters Egypt via partnership with Flare PR and opens Mumbai office, capitalizing on rising client demand and India's projected $28B luxury market by 2030.
New AI platform using parallel specialist agents compresses marketing strategy from weeks to days. Early pilots showed 70% reduction in time-to-brief across 200+ strategists.
Teads and PHD Singapore delivered 70 qualified dealership leads for Audi at 13.6% below benchmark, proving performance media can drive test drive bookings over brand awareness in APAC.
ESPN expands its Creator Network with a 12-month football-focused program building to Super Bowl LXI. The 2024 class generated 9.7M impressions with engagement 13x above benchmarks.
64% of Singapore businesses use AI daily, but only 18% achieve autonomous deployment. Trust deficits and data governance gaps are blocking scale.
New Dubai consultancy Impact Metrics launches with KPI-driven model, signaling GCC shift from media coverage counts to measurable ROI. Four new firms entered the market in 2025.
Dentsu's CSO warns Japanese advertisers that playing it safe in creative work directly costs market share as award bodies increasingly reward boldness over safety.
Eight major agencies are competing fiercely for senior organic search professionals amid surging client demand for AI search visibility, with salaries reaching US$260,000.
