Domino's ANZ Appoints Du Plooy as CMO Under New CEO Strategy

Domino's Pizza Enterprises appoints Dewald Du Plooy as ANZ CMO under new CEO Merrill Pereyra's franchise-focused strategy. The leadership sequence signals a disciplined marketing overhaul.

Highwire Launches AcroAI, Agentic Platform for Enterprise Marketing

Highwire's new AcroAI platform deploys specialized AI agents to deliver real-time strategic insights for marketing leaders. The SOC 2-certified tool addresses a critical gap: 70% of CMOs see agentic AI as transformative, yet only 7% report strong effectiveness.

Sydney Morning Herald Appoints Jordan Baker as Editor at 195-Year Mark

Jordan Baker becomes editor of Australia's 195-year-old Sydney Morning Herald, signaling continued investment in print despite structural revenue declines across Australian media.

Burson Dissolves Axicom Leadership, Folds Tech Unit Into Global Structure

Burson dismantles Axicom's standalone C-suite and folds the tech unit into global operations. Three senior executives depart as WPP pursues cost efficiency under Elevate28.

Paige Wheaton of Initiative Australia on Running at National Scale Without Losing Momentum

Paige Wheaton of Initiative Australia explains what national-scale agency leadership really requires, how an investment mindset shaped her approach, and why her team is building for where the industry will be in three years.

Fortune Asia Appoints Three Senior Leaders to Expand CEO Networks

Fortune Asia names Andrew Staples and Lee Williamson as editorial directors and Yuko Tsukada as Brand Studio head, consolidating editorial, events, and branded content under unified regional leadership.

Molly Blacker of Havas on Why Strategy is a Hummingbird, Not a Gatekeeper

Molly Blacker, Havas Media's new National Head of Strategy in Australia, on why audience segmentation needs recalibration, what clients really leave agencies over, and the two-speed media market dynamics.

Why Anthropic's Lower Seat Fees Mask Higher Total Costs

Anthropic's lower seat fees mask higher total costs through token-based usage billing and mandatory spending commitments. Marketing teams face seasonal workload penalties.

Luxury PR Agency The Qode Expands to Egypt and India

Dubai-based luxury agency The Qode enters Egypt via partnership with Flare PR and opens Mumbai office, capitalizing on rising client demand and India's projected $28B luxury market by 2030.

Brainwaves Launches AI Platform to Compress Marketing Strategy Into Days

New AI platform using parallel specialist agents compresses marketing strategy from weeks to days. Early pilots showed 70% reduction in time-to-brief across 200+ strategists.

Audi Singapore Campaign Beats Cost-Per-Lead Benchmark by 13.6%

Teads and PHD Singapore delivered 70 qualified dealership leads for Audi at 13.6% below benchmark, proving performance media can drive test drive bookings over brand awareness in APAC.

Why ESPN Is Betting on Creator Networks for Super Bowl LXI

ESPN expands its Creator Network with a 12-month football-focused program building to Super Bowl LXI. The 2024 class generated 9.7M impressions with engagement 13x above benchmarks.