Vodafone Australia Launches Comeback Campaign With Ali Wong Post-Merger

Vodafone Australia launches post-merger comeback with Ali Wong, positioning network superiority against competitors charging for remote coverage. A case study in telco repositioning across Asia-Pacific consolidation.

Prophet Expands Australian Team With Nine Strategic Hires

Decision intelligence firm Prophet hires nine staff across marketing, sales, and engineering as it scales from startup to growth-stage company serving 30+ enterprise clients.

Publicis, Havas Acquire Major Australian Independents in M&A Wave

Publicis and Havas acquire Atomic 212° and Kaimera in major consolidation wave. Despite departures, independent agencies won 64% of media pitches, outperforming holding company rivals.

APAC Gaming Studios Boost Paid Acquisition Spending 45% YoY

Asia-Pacific gaming studios increased paid user acquisition spending 45% YoY, with Southeast Asia now accounting for 55% of global in-app promotional activity. Strategy and casual games lead the shift.

Why Eight Streaming Rivals Unite Under One Research Framework

Australia's Video Futures Collective unites eight competing streamers—Netflix, Amazon Prime, Disney, YouTube, and others—under one independent research body. A globally unprecedented move that gives advertisers unified measurement and audience insights.

Maxibon Launches Cookie-Suit Campaign to Drive Choc Chip Bon Sales

Maxibon's prosthetic cookie character campaign outperforms traditional creative in APAC. Absurdist humor formats are driving 60% higher engagement across Asia Pacific brands.

7-Eleven Malaysia Converts Logo Into Live Iftar Clock for Ramadan

7-Eleven Malaysia transformed its logo into a live iftar time display across storefronts, partnering with TBWA and JAKIM. The activation shows how retailers can repurpose physical infrastructure for culturally relevant marketing.

Poorly Managed Embargoes Fracture Media Trust Across Asia

Poorly managed press embargoes are damaging journalist relationships across Asia as newsroom consolidation leaves reporters with zero patience for PR friction.

Sally Eagle Named Are Media CEO, Replacing Jane Huxley

Sally Eagle promoted to Are Media CEO after 16 years with Australia's largest magazine publisher. The internal appointment signals the board's confidence in her commercial acumen and customer insights.

Burson APAC CEO Prioritizes Culture Over Cost-Cutting in Merger Integration

Burson APAC's new CEO HS Chung is rejecting cost-cutting in favor of cultural integration across 10+ markets. Her strategy signals a contrarian approach as competitors slash 58% more jobs than global averages.

TBWA HAKUHODO's Cheer Signs Wins 8 Awards for Deaf-Inclusive Sports Campaign

TBWA HAKUHODO's Cheer Signs campaign won 8 awards at Spikes Asia and ADFEST for co-creating an inclusive visual cheering system with deaf athletes at Tokyo 2025 Deaflympics.

QMS New Zealand Launches Unified OOH Platform Spanning 2,000+ Sites

QMS New Zealand consolidated street furniture, transit, and airport advertising under one platform, delivering 2.6B monthly impressions. A structural shift for Asia-Pacific outdoor media buying.