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Middle Eastern agencies claimed 22 One Show awards and 22 Clios in May. IMPACT BBDO, Saatchi & Saatchi, and Memac Ogilvy are reshaping global creative standards.
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Specialist publisher ad revenue has collapsed as Google AI Overviews redirect traffic. PR agencies now allocate 7-12% budgets to publisher support to sustain earned media channels.
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Swatch's Royal Pop launch exposed a critical vulnerability in teaser marketing: when information gaps exist, AI tools now generate aspirational concepts that real products can't match. Despite consumer disappointment, the watches sold out—revealing a paradox between imagination and purchasing.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Almarai ditched TV for a Fortnite branded island, signaling how FMCG brands are pivoting to gaming platforms to reach Gen Z and millennials.
Zeta Global and Snowflake announce the Open Semantic Interchange, a vendor-neutral data standard designed to eliminate conflicting metrics across marketing stacks and improve AI reliability.
Search is fragmenting. 37% of consumers now use ChatGPT or Perplexity instead of Google. Marketing teams need a visibility strategy—and the tools are finally here.
Hakuhodo Indonesia appoints Daisuke Yanaoka as COO in a coordinated ASEAN restructure. The move signals deeper investment in creative technology and operational efficiency across Southeast Asia.
Meta's Q1 revenue surge masks investor fears over US$145B AI spending with no clear ROI. For APAC marketing leaders, this threatens ad pricing and platform decisions.
Publicis and Goldman consolidate. Independent practices like Capel Sport counter with local networks. APAC brands must choose between scale and cultural expertise.
Darlie Malaysia eschews product claims for consequence-driven creative storytelling in its new 'You Are What You Eat' campaign. How the brand uses horror-comedy to drive engagement.
86% of major advertisers say they'll shift budget to the open web if AI tools match Google and Meta's capabilities. Taboola survey reveals $millions in potential reallocation awaits.
BYRDLI's campaign with San Diego Tourism Authority proves that influencer partnerships work best when measured by bookings, not likes. How travel brands are closing the gap between awareness and revenue.
AJIO consolidates digital strategy under 22feet Tribal, shifting from discounts to cultural branding in India's competitive fashion market.
Major corporations are eliminating CMO roles as top talent flees to startups. CMOs are chasing real authority, equity stakes, and meaningful growth opportunities rather than corporate structures.
StreamElements, backed by $111M in VC funding, is shutting down. What the collapse reveals about creator economy infrastructure for APAC brands.
