News
Singapore's Health Promotion Board and TBWA Singapore are making a less-salt request the centre of a surreal film and MRT activation. The approach tests whether playful, participatory creative can help turn awareness into real dining behaviour, rather than just campaign engagement.
News
IAB Europe's latest retail media study finds investment rising even as buyers demand stronger attribution and proof of incremental sales. The measurement gap is becoming a procurement issue for CMOs, with similar pressure evident across Australia's retail media market.
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Choosing a research panel in Asia Pacific means verifying who answers, where they live, how they were recruited and whether the final sample fits the brief. Compare nine providers across local market reach, panel ownership, quality controls and research delivery models.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Salesforce's agreement to buy voice AI specialist Cresta puts complex customer calls closer to its CRM and Agentforce strategy. For APAC service leaders, the real test is whether human handoffs, measurable resolutions and telephony independence survive the integration.
Affle's US$420 million agreement to acquire Perion brings mobile conversion advertising closer to connected TV, digital out-of-home and in-store retail media. The bigger test for CMOs is whether a combined platform can demonstrate incremental sales rather than simply broaden inventory access.
Mobile measurement partner selection is an attribution and data-governance decision, not only an app-install dashboard. This guide compares eight verified platforms for APAC growth teams across regional integrations, privacy, cost and implementation.
Roblox has appointed Joel Neoh to lead Southeast Asia and Oceania, with local creators, brand partnerships and youth trust on his agenda. The move raises a harder question for regional marketers: how much value can immersive campaigns deliver to the communities building the games?
VIRTUE Asia, V47 Entertainment and COL Group have opened their 2027 microdrama slate to brand partners. The commercial test is whether marketers can negotiate lasting entertainment rights, audience access and meaningful outcomes rather than fund another short-lived placement.
Convo Media's StoryVideo connects connected-TV advertising with mobile content experiences. As Australian video investment rises, the launch raises a sharper question for CMOs: can cross-screen creative produce measurable action, rather than simply extend an ad across more surfaces?
Affiliate marketing platforms differ in partner networks, tracking models, commissions and local support. Compare nine options for APAC brands and agencies, from Southeast Asian affiliate networks to global partnership management systems, with practical questions for vendor selection.
Taboola is taking its publisher-powered DeeperDive AI answers to Motorola smartphone lockscreens. The move could give news content a new discovery route, but leaves major questions about referral traffic, attribution, advertising terms and the publisher relationship unanswered.
Special's partnership with Waterman Capital introduces a new global ownership structure while keeping regional partners in charge. The investment will fund market expansion, technology and adjacent services, testing how far an independent creative network can scale without sacrificing autonomy.
Contiki's GO WANDER overhaul pairs eight travel categories and 76 new or redesigned trips with a new booking experience and social-first micro-drama. It offers a test of how far brands must change the product behind a repositioning, and how CMOs should measure the result.
AI search visibility is not a single global scoreboard. This guide compares nine platforms for APAC marketing teams across model coverage, local-language prompts, country targeting, citation evidence, sampling and reporting, with a practical pilot framework for procurement.
Compare eight buyer intent data platforms for APAC B2B teams, with practical differences across signal sources, regional coverage, account matching, activation, privacy, and fit for enterprise technology marketing. Build a shortlist around evidence your revenue team can test.
