Luxury Publishing Is Turning Audience Trust Into Access

Are Media's 2027 luxury agenda brings memberships, curated experiences, cross-border publishing and AI visibility together. The commercial test is whether trusted audience access delivers measurable value beyond reach.

Social Search Is Becoming a Cultural Strategy Decision

REALMS and SEEN's Find:Seek pairs social search intelligence with cultural planning, but the larger contest is over who turns audience questions into content, creator and channel decisions. For CMOs, the challenge is proving relevance beyond a visibility dashboard across APAC markets.

Singapore's Less-Salt Campaign Turns Advice Into Participation

Singapore's Health Promotion Board and TBWA Singapore are making a less-salt request the centre of a surreal film and MRT activation. The approach tests whether playful, participatory creative can help turn awareness into real dining behaviour, rather than just campaign engagement.

Retail Media Budgets Are Outpacing Measurement Confidence

IAB Europe's latest retail media study finds investment rising even as buyers demand stronger attribution and proof of incremental sales. The measurement gap is becoming a procurement issue for CMOs, with similar pressure evident across Australia's retail media market.

9 Online Research Panel Providers for APAC Marketing Teams

Choosing a research panel in Asia Pacific means verifying who answers, where they live, how they were recruited and whether the final sample fits the brief. Compare nine providers across local market reach, panel ownership, quality controls and research delivery models.

Voice AI Is Becoming A CRM Procurement Decision

Salesforce's agreement to buy voice AI specialist Cresta puts complex customer calls closer to its CRM and Agentforce strategy. For APAC service leaders, the real test is whether human handoffs, measurable resolutions and telephony independence survive the integration.

A $420M Adtech Deal Tests Cross-Channel Conversion Claims

Affle's US$420 million agreement to acquire Perion brings mobile conversion advertising closer to connected TV, digital out-of-home and in-store retail media. The bigger test for CMOs is whether a combined platform can demonstrate incremental sales rather than simply broaden inventory access.

8 Mobile Measurement Partners for APAC App Marketers

Mobile measurement partner selection is an attribution and data-governance decision, not only an app-install dashboard. This guide compares eight verified platforms for APAC growth teams across regional integrations, privacy, cost and implementation.

Roblox's Southeast Asia Bet Moves Beyond Player Growth

Roblox has appointed Joel Neoh to lead Southeast Asia and Oceania, with local creators, brand partnerships and youth trust on his agenda. The move raises a harder question for regional marketers: how much value can immersive campaigns deliver to the communities building the games?

Brand Budgets Are Entering The Microdrama Writers' Room

VIRTUE Asia, V47 Entertainment and COL Group have opened their 2027 microdrama slate to brand partners. The commercial test is whether marketers can negotiate lasting entertainment rights, audience access and meaningful outcomes rather than fund another short-lived placement.

CTV Ads Are Becoming A Cross-Screen Engagement Test

Convo Media's StoryVideo connects connected-TV advertising with mobile content experiences. As Australian video investment rises, the launch raises a sharper question for CMOs: can cross-screen creative produce measurable action, rather than simply extend an ad across more surfaces?

9 Affiliate Marketing Platforms for APAC Brands and Agencies

Affiliate marketing platforms differ in partner networks, tracking models, commissions and local support. Compare nine options for APAC brands and agencies, from Southeast Asian affiliate networks to global partnership management systems, with practical questions for vendor selection.