News
Vudoo's A$22 million funding round is about more than shoppable ads. As checkout moves into publisher content and paid media, CMOs must scrutinize merchant data access, attribution and customer experience before treating every impression as a potential transaction.
News
Fox now owns Roku's connected TV gateway alongside Tubi and FOX One. Its US$22 billion acquisition gives the group new advertising and distribution reach, but makes independent measurement and fair access the critical questions for streaming buyers.
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Mobile engagement platforms differ in messaging channels, behavioral targeting, retention analytics and implementation requirements. This guide compares nine providers for APAC app marketing teams, with particular attention to regional messaging, customer data and procurement trade-offs.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
European regulators say TikTok's recommendation feed can trap users in harmful content loops. The preliminary case puts a question to media leaders: how much of a platform's reported attention reflects sustainable audience value rather than compulsive consumption?
Liverpool FC's 2026 “Nice One” campaign reaches supporter communities in 24 cities across 16 countries, including Jakarta, Bangkok and Singapore. The bigger test is whether its thank-you message can become a lasting brand platform that strengthens local fan participation.
AVENIR GLOBAL's acquisition of Marker Collective combines three specialist communications agencies with Delve, an AI-powered media intelligence platform. The deal raises a larger question for agency chiefs and communications leaders: how much of a PR firm's value now lies in its shared intelligence?
Uber Japan's Reichi campaign promotes Taxi inside the Eats app. Its September data reveals an awareness gap and a chance to convert existing users across services.
KFC's KWENCH launch introduces 11 specialty drinks as a permanent subbrand. The challenge is winning new beverage visits, not just attention for a music video.
Joanne Lao will leave TBWA Greater China by year-end. With a successor not yet named, the agency faces a client-continuity test amid Omnicom's wider integration.
Regional marketing data pipelines need more than familiar ad connectors. This guide compares nine platforms by local source coverage, warehouse compatibility, data preparation, monitoring, governance and commercial model, with a practical test for APAC brands and agencies.
Reddit's new search ad test puts paid placements alongside the questions users ask within communities. With referral traffic under pressure and measurement details still undisclosed, regional media buyers face a sharper decision: can this inventory deliver incremental sales without weakening trust?
Are Media's 2027 luxury agenda brings memberships, curated experiences, cross-border publishing and AI visibility together. The commercial test is whether trusted audience access delivers measurable value beyond reach.
REALMS and SEEN's Find:Seek pairs social search intelligence with cultural planning, but the larger contest is over who turns audience questions into content, creator and channel decisions. For CMOs, the challenge is proving relevance beyond a visibility dashboard across APAC markets.
Singapore's Health Promotion Board and TBWA Singapore are making a less-salt request the centre of a surreal film and MRT activation. The approach tests whether playful, participatory creative can help turn awareness into real dining behaviour, rather than just campaign engagement.
IAB Europe's latest retail media study finds investment rising even as buyers demand stronger attribution and proof of incremental sales. The measurement gap is becoming a procurement issue for CMOs, with similar pressure evident across Australia's retail media market.
