Saudi Arabia's $4.68B Digital Ad Spend Delivers Minimal Marketing ROI

Saudi Arabia's $4.68B ad spend delivers minimal ROI. Marketing teams measure dashboards, not business results—and the 2030 Expo countdown is ticking.

Asia's Agencies Are Pitching More Than Ever. Here's Why That's a Good Thing.

China's pitch market grew 10% in 2025 even as marketing budgets contracted. Why agencies running more pitches when spending less reveals the true value of the selection process.

Australia Pauses Startup CGT Overhaul After Tech Sector Pressure

Australia's government pauses CGT overhaul after startup sector pressure. Tax reform now includes consultation on special incentives for early-stage businesses.

Saudi Arabia Marketing: Localization Strategy Guide

Global brands in Saudi Arabia shift from campaign blitzes to consistent engagement. Agencies must embrace local culture, not checkbox localization.

OTT Viewing Up 27% Ahead of 2026 World Cup: Singapore Advertisers Face Planning Crisis

OTT viewing in Singapore is up 27% as audiences shift across screens and dayparts ahead of the 2026 World Cup, forcing advertisers to rethink planning.

PublisHer and Motivate Media Launch Structured Internship for Women in UAE Publishing

PublisHer and Motivate Media launch structured internship rotating women through editorial, marketing, sales, and digital teams in UAE. Closes June 30, 2026.

From Production to Strategy: How Agentic AI Shifts IC Team Work

Workshop's agentic AI agent Cici automates IC email production, freeing teams to focus on strategy. How agentic AI differs from assistive tools and why it matters for APAC communicators.

Why B2B Marketers Are Adding CTV to Their Ad Mix

CTV is no longer experimental. B2B marketers are using streaming TV to reach decision-makers with guaranteed attention while their competitors still focus on noisy digital channels.

oOh!media Board Rejects Two Takeover Bids Worth Up to A$770M

Private equity and infrastructure investors bid for Australia's largest out-of-home advertising firm, but the board holds out for more.

Saudi Arabia's Esports World Cup Transforms Brands Into the Main Event

Saudi Arabia's Esports World Cup transformed brands from sponsors to main events. Mastercard, Aramco, and stc show how companies became essential to gaming.

YouTube Attribution Measurement: Why 40% of Creators Get Wrongly Cut

Most marketers can't measure YouTube creator performance accurately. Agentio's guide reveals why pixels fail and what measurement methods actually work.

Campbell's Malaysia FMCG Campaign Strategy

Campbell's Malaysia targets urban women with emotional specificity campaign positioning comfort as daily relief. Built by all-women Havas team.