News
Google has put Nitin Gajria in charge of commercial strategy across Southeast Asia and South Asia frontier markets. The move matters because AI adoption is becoming more local, multilingual and partner-led, making regional operating design a competitive issue.
News
Sapporo and BBDO Hong Kong turned a 150-year founder story into manga, a Japanese standing bar, streetwear and social content. The campaign shows CMOs how one heritage idea can create several contemporary entry points without becoming a loose collection of nostalgic anniversary executions.
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Microsoft has moved communications under Brad Smith’s legal and public affairs organisation. The decision shows why communications leaders need clearer authority over policy, reputation and executive voice, while preserving close coordination with marketing across products and markets.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Compare nine product analytics platforms for APAC growth teams, with practical guidance on behavioral analysis, session replay, experimentation, mobile depth, data residency, governance, and the operating model each option fits best.
TikTok’s new referral channel with the US National Advertising Division links independent case outcomes to platform policy review. The move gives CMOs a practical reason to tighten claim substantiation, creator briefs and escalation rules before disputed advertising reaches the platform.
McDonald’s is testing third-party advertising across 450 US restaurants as it pursues a billion-dollar media business. The pilot shows why CMOs must protect ordering speed, customer trust and independent measurement when service surfaces become ad inventory.
Formula E’s new identity arrives with GEN4, Disney+ distribution and a bigger calendar. The move shows why sports properties need brand systems that work across broadcasts, social feeds, gaming, sponsors and host cities, giving CMOs a sharper test for any major rebrand.
Compare nine marketing work management platforms for APAC teams, with practical guidance on campaign intake, planning, resources, budgets, approvals, integrations, regional data options and the operating model each product fits best.
Amazon’s block of Meta’s Muse shows that agentic commerce depends on retailer permission, not just model capability. CMOs and commerce leaders now need explicit rules for agent access, customer data, attribution, payments and control of the shopping relationship.
Enigma's hepatitis B campaign shows how communications leaders can dismantle a harmful misconception without amplifying it, using inverted hazard codes, community-led development and a physical dining-table installation that turns social contact into the message clearly.
Kogan’s AI agents now resolve most handled conversations without human escalation while customer satisfaction rises. The case gives retail CMOs a clearer test for automation: measure true resolution, preserve human access and redesign frontline roles.
Compare nine digital experience platforms for APAC marketing teams, with practical guidance on content, personalization, experimentation, integrations, regional hosting, implementation demands and the operating model that best fits a multi-market organization.
REALMS is positioning cultural strategy as the connective layer between brand teams and specialist agencies. Its launch asks CMOs to decide who aligns social, creators, earned, media, content and experiences before separate channel plans harden.
The New York Times is using 175 years of advertising to sell more than reach. Its archive turns historical context into a premium media asset, giving publishers and CMOs a clearer test of what trusted environments should add beyond impressions and whether that value deserves a distinct budget.
Hector is tying quick-commerce advertising to inventory, pricing and dark-store fulfilment, then attaching fees to measurable outcomes. The model gives CMOs a sharper test: whether connected data can turn media optimisation into accountable commercial action.
