News
Pentawards’ 2026 winners show packaging moving beyond visual identity. From wine sediment labels to ketchup-pocket fry boxes, the strongest designs change product use, materials and operations, giving CMOs a reason to bring packaging into strategy earlier.
News
TBWA's Backslash finds that manufactured virality is making mass popularity less persuasive. For CMOs, the decision is not whether to abandon reach, but how to separate discovery metrics from the customer, expert and community proof that converts attention into trust.
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Compare eight digital shelf analytics platforms for APAC commerce teams, from global enterprise suites to Southeast Asia specialists, with guidance on marketplace coverage, search visibility, availability, pricing, content compliance, seller intelligence and action workflows.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Salesforce's US$5.66 billion Braze deal promises faster links between customer behaviour and cross-channel action. For CMOs, the harder test is whether the combined platform removes duplicated tools, integrations and decision layers or simply places more complexity behind one vendor.
DecryptAds mapped 2,116 suspicious recipe domains across the programmatic supply chain. The findings show why CMOs should treat inventory quality as a procurement requirement, linking domain evidence and supply paths to post-click outcomes before approving spend.
Choosing an influencer marketing platform in Asia Pacific requires more than a large creator database. This guide compares nine options across discovery, audience analysis, campaign workflows, commerce capabilities, and regional fit to help brands and agencies build a practical shortlist.
Compare eight communications compliance platforms for APAC firms across WhatsApp, WeChat, LINE, email, voice, social and collaboration. Assess capture, archive integrity, surveillance, data controls, regional fit and the proof to demand before deployment.
Safari's domain-level block on identity-resolution services turns browser privacy policy into an advertising access decision. CMOs now need to test whether audience activation and measurement plans can survive when a platform removes a key identity provider.
TRA finds 36% of Australians and New Zealanders are not in relationships, yet many offers still assume a household of two. The opportunity for CMOs is to connect representation with product sizes, pricing, eligibility and loyalty mechanics designed for independent customers.
Compare eight crisis communication platforms for APAC organizations, with practical differences across emergency alerts, multilingual delivery, acknowledgements, incident workflows, regional support, governance, and the proof to demand before a live event.
Regional marketing teams need localization workflows that protect brand meaning across Asian languages, markets and channels. This guide compares seven translation management platforms by content integration, review, terminology governance and practical procurement fit.
TikTok's suspension of the advertising account for the Musk documentary shows how political-content classifications can control entertainment distribution. Communications leaders need appeal ownership, launch buffers and alternative channels before politically adjacent work goes live globally.
Meta will switch product browsing on for Facebook and Instagram ads unless advertisers opt out by 28 October. The default puts a platform-controlled product layer before the brand website, forcing CMOs to review journey ownership, catalogue accuracy and measurement before peak trading.
The world’s largest advertisers are spending more, but budgets are not keeping pace with revenue. WARC’s new data reveals a two-speed market in which consumer brands, retail media and platform-native businesses are reshaping where advertising growth comes from.
Compare eight creative testing platforms for APAC brand teams across consumer panels, AI prediction, emotion, attention, market norms, channel coverage, and the evidence needed before committing regional media budgets.
