Lim Kok Thay Named RWS Chairman as Genting Centralizes Control

Genting consolidates strategic control as billionaire Lim Kok Thay takes RWS chairmanship while maintaining group CEO roles. Leadership realignment mirrors broader Asian hospitality governance shifts.

Man of Many Appoints Head of Social as Video Budgets Surge

Man of Many's new head of social signals publisher pivot to video as APAC marketers allocate 50%+ budgets to video platforms. What it means for branded content.

Coca-Cola's Multi-Genre Music Play Targets Cross-Gen World Cup Fans

Coca-Cola taps J Balvin, Travis Barker, and Steve Vai for Van Halen's 'Jump' remake, targeting cross-gen World Cup audiences across US, Canada, Mexico markets.

Pepsi Turns Coldplay Kiss Cam Viral Moment Into Super Bowl Ad

Pepsi transforms a viral Coldplay concert kiss cam incident into a Super Bowl commercial targeting Coca-Cola, demonstrating rapid-response cultural marketing.

OPPO Shifts from Specs to Storytelling in Cricket-Led Reno15 Push

OPPO India shifts from specs to cultural storytelling with cricket-led Reno15 campaign timed to T20 World Cup and IPL, signaling broader trend in tech marketing.

Hang Seng's Celebrity CNY Play Targets Q1 Deposit Competition

Hang Seng deploys Nicholas Tse across 18 districts with HK$1M lucky draw to defend deposits as digital banks double personal loan share to 7.6% in Q1 2025.

Mercedes S-Class Faces 35% Price Gap vs Chinese Luxury Rivals

Mercedes faces 35% price premium vs Huawei's Maextro as China's luxury car market contracts 80%. How German automakers defend positioning amid local competition.

AI Assistants Now Drive 25% of Retail Traffic in Asia

ChatGPT now drives 25% of traffic to leading Asian retailers as shopping queries double. Bain research shows marketers must adopt generative engine optimization.

Nine Entertainment Exits Radio, Buys QMS for $850M

Nine's $850M QMS buy and radio exit signals Australia's biggest media pivot to DOOH. The deal creates 58% market dominance, targeting 60% digital revenue by 2027.

Australian Open Drives 2.3B Social Impressions via Cultural Strategy

How Australian Open generated 2.3B social impressions through creator content, fashion collabs, and gaming integrations—signaling sports marketing's shift to social-first engagement.

ESPN Taps Stephen A. Smith for Australia Super Bowl Campaign

ESPN's first major Australian campaign legitimizes taking sick leave for Super Bowl viewing, positioning ahead of 2027 broadcast rights with Stephen A. Smith.

Apple Sets November Deadline for Patreon's 30% Fee Transition

Apple's November 2026 deadline forces Patreon to App Store billing, adding 30% fees to creator subscriptions. Marketing teams must restructure budgets.