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WPP says outcome-based pay is still years from becoming standard even as AI reduces the labor behind agency work. The near-term shift is toward hybrid contracts that separate people, technology and measurable results, forcing CMOs to define value before renegotiating fees.
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Disney’s latest quarter shows how a successful franchise can lift cinema, streaming, merchandise and physical experiences at once. For CMOs, the lesson is to measure major brand platforms across the business rather than judging each campaign or channel in isolation.
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Taboola removed low-quality publishers and absorbed a Google policy hit while lifting ex-TAC gross profit 12%. The quarter shows why CMOs and agency leaders should judge open-web platforms by supply controls, placement transparency and durable performance, not raw reach.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
New research suggests creator platforms lose long-term revenue when recommendation systems overinvest in today's stars. Platform and marketing leaders should treat traffic allocation as portfolio management, using growth momentum to develop tomorrow's creator supply.
Rokt has rebuilt the AI engine that decides which offers shoppers see at checkout. The launch shows ecommerce platforms turning the transaction moment into programmable media, forcing CMOs to set clearer rules for automated ranking, customer treatment and incremental measurement.
Creator-built studios outpace traditional media with faster production cycles, securing major platform deals. How ownership advantage reshapes media partnerships for CMOs.
Most brands hollow out despite working harder. Daniel Pankraz at Mumbrella360 exposed how visible activity disguises weak strategy and why discipline beats volume.
During geopolitical crises, elite audiences—investors, policymakers, HNWIs—consume more news. Brands that go dark miss their most valuable window of visibility.
Asia-Pacific M&A hit $946B in 2025. Smart acquirers are preserving acquired brands intact—protecting the trust premiums that justified the purchase.
AI search has collapsed SEO's relevance. Brands in Google's top 10 now have just 17-38% overlap with AI recommendations. Asian CMOs must pivot from ranking to brand visibility.
Independent agencies turn to industry membership for competitive advantage. Foundry512's ANA join signals how mid-size agencies are navigating media fragmentation and consolidation.
Krisp hires BPO veteran Graham Brown as CGO for Europe, signaling Voice AI vendors are prioritizing operational expertise over sales firepower. A hiring pattern that reveals the real barrier to enterprise AI adoption.
Major brands are abandoning performance marketing for entertainment. Learn how Mattel and SharkNinja are rediscovering storytelling's power.
Tollring and Amity win major AI awards for vertical systems built for specific industries. A sign enterprise AI is shifting away from generic chatbots.
Early-stage brands face different marketing challenges than established ones. Matt Jones breaks down why traditional marketing wisdom fails startups and proposes new rules for lift-off brands.
