Tanishq Rewrites the Akshaya Tritiya Playbook With a Chef, Not a Gold Price

Tanishq's Akshaya Tritiya campaign decouples jewelry from gold-price storytelling, signaling a strategic pivot toward emotional and craft-led narratives in luxury marketing.

Three Shifts Redefining Asia's Marketing Workforce This Week

Three stories this week signal a single inflection point for Asia's marketing workforce: AI governance, automated design, and cultural brand-building.

Canva Hires Former Coles Data Chief as Enterprise Push Accelerates

Canva hires Coles data expert for enterprise push. With AI 2.0 and marketing automation acquisitions, it's building unified campaign infrastructure for Asia's CMOs.

The Creator Marketing API Race Reaches APAC: What's Changing Now

impact.com adopts YouTube Creator Partnerships API, closing measurement gaps for creator campaigns across APAC. Direct platform data replaces fragmented estimates.

Why CMOs Are Rethinking What Budget Actually Controls

Marketing leaders are challenging a fundamental assumption: that budget determines effectiveness. New research reveals effectiveness comes from strategic clarity, not spending size.

When Fandom Marketing Beats Paid Media: The NCT Effect

Apple Korea's NCT campaign proves that genuine cultural fluency drives earned media amplification—outpacing traditional paid media and making agency retainers look expensive. Discover how fandom-driven marketing is reshaping brand strategy across Asia.

From Compliance to Capability: How Real Inclusion Gets Built

Why diversity policies fail across Asia-Pacific and how real inclusion gets built. Kavita Prasad's 35-year journey transforming a male-dominated post-production company reveals the difference between compliance optics and systems that actually work.

Why Pepsi Is Ditching Traditional Sports Sponsorship for Entertainment IP

Pepsi just launched Football Nation, a fictional country powered by football fandom. The shift signals a major change in sports marketing: brands are moving from paying for athlete endorsements to owning entertainment properties that shape culture.

Inside WPP's Hidden Restructure: What the ANZ CEO Title Means

WPP elevates Rose Herceg to ANZ CEO as the Elevate28 restructure reshapes regional leadership and holding company strategy.

Pixazo Consolidates AI Video and Image APIs Under Single Key

Pixazo consolidates Seedance 2.0 and GPT Image 2 under a single API key. Reduces vendor fragmentation and integration overhead for developers.

Lebanon's Nayla Tueni Makes History on Cannes Lions Titanium Jury

Lebanese executive Nayla Tueni becomes the first marketer from Lebanon to join the Cannes Lions Titanium Jury, the most prestigious award in global advertising. Her appointment signals a shift in who sets global creative standards.

AI's Promise vs. Reality: Why Tech Giants Are Gutting Comms Teams

Snap's AI efficiency claims mask job cuts across communications roles. As tech giants cite AI potential (not performance) to justify layoffs, regional expertise roles like Natasha Brack's are disappearing.