Publicis Study: Only 27% of TikTok Trends Survive Beyond Two Weeks

Publicis study reveals 27% of TikTok trends last beyond two weeks, with algorithmic decay and creator participation determining longevity over virality. Critical insight for Asia marketers planning social campaigns.

System1 Launches AI-Powered Ad Testing Features Across 81 Markets

System1 launches AI-powered creative measurement features across 81 markets, including Asia-Pacific. Instant Insights and predictive emotional response tools help marketers evaluate ads faster before launch.

Stagwell Appoints Lena Petersen as Chief Brand Officer

Stagwell names veteran marketer Lena Petersen as chief brand and communications officer to drive AI-driven innovation and creative strategy as part of its aggressive 5x5 growth plan.

Harley-Davidson Launches 'Ride' Platform in Full Brand Reset

Harley-Davidson launches 'Ride' platform to reset its brand identity and attract younger riders. The strategy targets 2 million new U.S. riders by 2027 amid declining revenue and an aging customer base.

Mumbrella360 2026 Targets Algorithm Costs Draining Agency Budgets

Five holding company CEOs unite for the first time at Mumbrella360 to address algorithm-driven cost pressures reshaping agency operating models and client expectations.

WPP Explores Sale of Burson PR Arm Amid £3.4B Debt Crisis

WPP hires Goldman Sachs to explore selling Burson PR as debt hits £3.4B and revenue declines for two consecutive years. A major asset review under CEO Cindy Rose's Elevate28 restructuring plan.

Why Indies Are Betting on Veteran Agency Leaders Like Kate Sheppard

Independent agency Enigma appoints veteran DDB leader Kate Sheppard as Sydney MD, reuniting her with former colleague Dom Hickey. The move signals how indie agencies are competing with holding groups by recruiting proven network talent.

Unilever ANZ Seeks Third CMO in Six Months Amid Leadership Churn

Unilever ANZ is hunting its third marketing leader in six months as two consecutive departures signal deeper restructuring challenges. CMOs should watch this as a cautionary tale on retention.

Why Advertisers Are Missing Millions in Media Value

Former PHD Australia MD launches independent advisory firm to help advertisers recover millions in lost media value through governance reviews and transparency audits.

Westpac Ends BMF Partnership After One Year, Shifts to Project Model

Westpac ditched its agency of record model after one year with BMF, moving to project-based work with Droga5 ANZ. The shift reflects how new CMOs are resetting inherited agency relationships in financial services.

GYG Replaces Global CMO Role With Dual Leadership Structure

Guzman y Gomez replaces its Global CMO with a two-person leadership model, signaling how fast-casual brands are restructuring marketing amid sector-wide financial pressure.

How GYG's New Marketing Chief Plans to Sustain $1.2B Growth

Guzman y Gomez appoints Claire West as marketing leader following Lara Thom's departure. West inherits a $1.2B business and must sustain 23% YoY growth across multiple markets.