Independent Agencies Turn to Industry Membership as Competitive Edge

Independent agencies turn to industry membership for competitive advantage. Foundry512's ANA join signals how mid-size agencies are navigating media fragmentation and consolidation.

Why Enterprise AI Deployments Fail: A Hiring Pattern Reveals All

Krisp hires BPO veteran Graham Brown as CGO for Europe, signaling Voice AI vendors are prioritizing operational expertise over sales firepower. A hiring pattern that reveals the real barrier to enterprise AI adoption.

Major Brands Ditch Performance Marketing for Entertainment-First Strategy

Major brands are abandoning performance marketing for entertainment. Learn how Mattel and SharkNinja are rediscovering storytelling's power.

Tollring and Amity Win International AI Awards for Vertical AI Systems

Tollring and Amity win major AI awards for vertical systems built for specific industries. A sign enterprise AI is shifting away from generic chatbots.

Altitude vs. Lift-Off: The Marketing Framework Startups Need

Early-stage brands face different marketing challenges than established ones. Matt Jones breaks down why traditional marketing wisdom fails startups and proposes new rules for lift-off brands.

65% of Shoppers Decide Before Visiting Your Website

65% of Asian shoppers decide where to buy before visiting your website. Here's why AI visibility and share of model now matter more than your SEO rank.

Google AI Overviews Cut Top Rankings' Click-Through Rate by 58%

Google's AI Overviews are cutting click-through rates for top-ranked pages by 58%. Learn how APAC marketing leaders can adapt their SEO strategy for AI-driven search.

Why APAC's Budget Paradox Is Forcing a Media Planning Overhaul

Marketing plans used to be built once a year and locked in. Budgets were committed, media bought in advance, and campaigns scheduled months out. That model is breaking down fast. Inflation, trade tensions, and shifting consumer habits have made long-term media commitments feel more like a liability than a strategy.

Why AI Travel Planners Can't Actually Book Your Trip

GDS systems fail at AI bookings. Travelport partners with Anthropic to modernize travel infrastructure using Claude and MCP for live transactions.

Automotive Ad Spend Jumps 34% While Australian Market Falls 11.6%

Automotive ad spend jumped 34% in April as media agencies pivot toward EVs and light commercial vehicles—bucking an 11.6% market decline.

Zendesk Appoints AI-Native CMO as Enterprise CX Race Intensifies

Zendesk appoints AI-fluent CMO amid CX race. Her Amplitude repositioning experience signals the shift marketing leadership needs in the AI era.

Why AI Search Readiness Has Become Critical for APAC B2B Companies

AI tools like ChatGPT and Perplexity are reshaping how B2B buyers discover solutions. If your website isn't technically readable by these systems, you're invisible—and you won't know it. Discover why AI search visibility has become critical for APAC companies and how to close the readiness gap.