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OMG Group Consolidates Marketing Under Today the Brave
OMG Group appoints Today the Brave as full-service agency partner, consolidating brand strategy and media across existing and two new matcha brand launches.
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Virgin Australia is building a retail media network around its Velocity loyalty program to compete with United Airlines and Marriott. Travel media ad spend is projected to exceed $2B globally by 2026.
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Droga5 ANZ defeats M+C Saatchi to lead Qantas' Project Sunrise campaign for non-stop Sydney-London and New York flights launching 2027. A significant win for the Accenture Song agency.
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WIN Group's Bruce Gordon escalates Nine Entertainment ownership to 26.30% amid the company's digital transformation strategy and A$850M QMS Media acquisition.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
WIN Group, Australian Retirement Trust, and State Street are accumulating Nine Entertainment shares, signalling confidence in a 50%+ valuation gap. CMOs should monitor this consolidation as it reshapes Australian media ownership.
Australia's Super Radio Network enters sale process at A$200M following founders' deaths. The 47-station network's valuation signals major shifts in commercial radio M&A and ownership consolidation.
Win Corporation uses equity swaps to build 26% economic interest in Nine Entertainment while keeping voting power below 20%, sidestepping Australian takeover regulations. Here's how the structure works.
Independent agencies dominated Q1 2026 awards while senior talent made bold moves across APAC. Meet the 12 professionals and organizations reshaping the region's creative landscape.
Nine Entertainment's US$850M QMS Media acquisition and the Seven West-Southern Cross merger reshape Australia's media landscape, forcing national advertisers to navigate new regional operator relationships.
Hugo Boss launches first standalone campaign for Hugo label, positioning it for younger, ambitious consumers. The move caps a four-year brand separation strategy designed to drive growth from 2027.
Publicis Groupe's Zenith claimed first place in Australian media agency rankings with A$175M in new business, driven by Flight Centre and Honda wins. Publicis Media also led globally.
M+C Saatchi ANZ creates Head of Partnerships role to expand Sport & Entertainment capabilities across Australia and New Zealand with experienced partnership strategist Jack Playfair.
Nine Entertainment divested its national radio network for A$56M while acquiring digital outdoor business QMS Media for A$850M. The strategic pivot signals a major shift toward data-driven advertising formats in Australia's media landscape.
WIN Group becomes Nine Entertainment's largest shareholder at 26.30% with a board seat, signaling strategic control as the broadcaster executes a digital-first recovery.
Aldi Australia elevates low pricing from promotional claim to core brand identity with new 'Aldi Prices' campaign. The retailer's prices are 16.8% cheaper than Coles and Woolworths.
Bruce Gordon's WIN Group lifted its economic interest in Nine Entertainment to 25.22% via equity swaps while maintaining voting power below the 20% takeover threshold. Stan streaming drove profit growth despite advertising headwinds.