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BYRDLI's campaign with San Diego Tourism Authority proves that influencer partnerships work best when measured by bookings, not likes. How travel brands are closing the gap between awareness and revenue.
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AJIO consolidates digital strategy under 22feet Tribal, shifting from discounts to cultural branding in India's competitive fashion market.
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Major corporations are eliminating CMO roles as top talent flees to startups. CMOs are chasing real authority, equity stakes, and meaningful growth opportunities rather than corporate structures.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
StreamElements, backed by $111M in VC funding, is shutting down. What the collapse reveals about creator economy infrastructure for APAC brands.
How the NFL turned a boring calendar announcement into a major social media event with $1.5B in value. A lesson for Asian brands on announcement strategy.
Ogilvy Singapore swept The One Show with nine Gold Pencils for Vaseline Verified, dominating Western agencies. Asian creative leadership is reshaping global advertising today.
Hinge opens chapter three by prioritizing emotional honesty over aspiration. How lo-fi production and real couples signal authenticity to Gen Z audiences—and what marketing leaders can learn.
Boomi-Gong integration automates sales intelligence across CRM and support systems. Governance framework for APAC enterprises deploying agentic AI at scale.
Lenovo uses humor and David Beckham to make AI approachable for FIFA 2026. A case study in solving the AI credibility challenge.
CMOs allocate 15.3% of budgets to AI, yet 70% lack organizational maturity to absorb investments. The Tambuli Conference addresses structural barriers to AI adoption.
A newly designed science museum in Hainan attracted 350,000 visitors during its trial opening. Learn how architect Ma Yansong's innovative spiral design became a model for community-centered museum spaces.
Forrester study shows 25% of North American agencies have ditched hourly billing for fixed fees. With 63% satisfaction rates and growing client demand, the pricing shift is moving toward Asia Pacific.
As AI commoditizes marketing content, brand clarity becomes the only differentiator. B2B Finance found top 100 brands grew US$250B. Here's how Asian companies compete.
80% of marketers want to escape Google and Meta, but infrastructure barriers—vendor complexity, fragmented measurement, and lack of comparable AI tools—keep budgets locked inside closed platforms.
Most comms teams can't see crises developing on platforms they don't monitor. The brands leading in APAC are building intelligence systems to detect signals before they escalate.
