AI Assistants Now Drive 25% of Retail Traffic in Asia

ChatGPT now drives 25% of traffic to leading Asian retailers as shopping queries double. Bain research shows marketers must adopt generative engine optimization.

Nine Entertainment Exits Radio, Buys QMS for $850M

Nine's $850M QMS buy and radio exit signals Australia's biggest media pivot to DOOH. The deal creates 58% market dominance, targeting 60% digital revenue by 2027.

Australian Open Drives 2.3B Social Impressions via Cultural Strategy

How Australian Open generated 2.3B social impressions through creator content, fashion collabs, and gaming integrations—signaling sports marketing's shift to social-first engagement.

ESPN Taps Stephen A. Smith for Australia Super Bowl Campaign

ESPN's first major Australian campaign legitimizes taking sick leave for Super Bowl viewing, positioning ahead of 2027 broadcast rights with Stephen A. Smith.

Apple Sets November Deadline for Patreon's 30% Fee Transition

Apple's November 2026 deadline forces Patreon to App Store billing, adding 30% fees to creator subscriptions. Marketing teams must restructure budgets.

YouTube Measurement Dispute Signals Control Battle Over Ad Data

Google's cease-and-desist against Barb-Kantar YouTube measurement signals platform control over ad data as APAC digital video hits $73B, impacting transparency.

Nine CEO Executes $850M Outdoor Ad Acquisition, Radio Exit

Nine CEO Matt Stanton reshapes portfolio with $850M QMS outdoor ad buy, $56M radio exit, and regional TV sale—pivoting from legacy broadcast to digital.

Silverpush Launches AI Platform That Converts Trends Into Ad Campaigns

Silverpush's AI platform processes 200B ad requests to convert emerging trends into instant campaigns across Asia. Ford, Nestle see 2x CTR lifts with real-time optimization.

Asian Agencies Face AI Infringement Risk as Adoption Accelerates

Springboards' experimental campaign exposes how generative AI tools push agencies toward copyright infringement and creative homogenization across APAC markets.

PRecious Communications Hires Ng Chip Keng as Financial PR SVP

Singapore agency PRecious Communications appoints 30-year veteran Ng Chip Keng as SVP to lead corporate and financial practice serving banks, PE firms, and family offices.

Prometheus Group Hires 3 Senior Execs for APAC Expansion

Enterprise asset management vendor strengthens Sydney office with marketing, customer success, and solution engineering directors amid APAC tech spending surge.

New Forrester Wave Sets Benchmark for MMM Vendor Selection

Forrester's 31-criteria framework helps APAC CMOs evaluate marketing mix modeling vendors as 53% now use MMM for ROI measurement. Analytic Partners leads.