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Teads and PHD Singapore delivered 70 qualified dealership leads for Audi at 13.6% below benchmark, proving performance media can drive test drive bookings over brand awareness in APAC.
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ESPN expands its Creator Network with a 12-month football-focused program building to Super Bowl LXI. The 2024 class generated 9.7M impressions with engagement 13x above benchmarks.
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64% of Singapore businesses use AI daily, but only 18% achieve autonomous deployment. Trust deficits and data governance gaps are blocking scale.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
New Dubai consultancy Impact Metrics launches with KPI-driven model, signaling GCC shift from media coverage counts to measurable ROI. Four new firms entered the market in 2025.
Dentsu's CSO warns Japanese advertisers that playing it safe in creative work directly costs market share as award bodies increasingly reward boldness over safety.
Eight major agencies are competing fiercely for senior organic search professionals amid surging client demand for AI search visibility, with salaries reaching US$260,000.
South Africa leads MEA with 48 finalists at One Show 2026, a 167% jump from 2025. Ogilvy and Accenture Song dominate the region's creative awards.
Addepar establishes Asia-Pacific headquarters in Singapore with R&D and engineering teams, backed by public-sector investment. The move signals intensifying wealth tech competition across the region.
MAG International elevates programmatic leadership with Oliver Chislett's appointment, signaling the agency's shift toward transparent, platform-neutral media buying strategies across global markets.
Spectrum Science appoints Lisa Talbot as communications president, consolidating PR, clinical, and commercial functions under one P&L. The move reflects healthcare agencies' shift toward integrated organizational models.
Google blocked 8.3B ads in 2025 as AI-powered fraud surged 63%. Scam removals jumped 45% while Southeast Asia tightens ad regulations.
Ogilvy Singapore and VML Sydney each secured 13 finalists at The One Show 2026, dominating APAC with single-campaign focus. Japan, Australia, and India lead regional representation across 204 entries.
Reed Hastings exits Netflix's board after 29 years as weak Q2 guidance spooks investors despite strong Q1 earnings. Leadership transition completes handover to co-CEOs Peters and Sarandos.
Canva AI 2.0 transforms the platform into a Creative Operating System with agentic AI and workflow automation. Enterprise teams can now generate multi-channel campaigns from a single brief.
Netflix's advertising business is doubling to $3B in 2026 with 4,000+ advertisers and 70% YoY growth. Ad-supported plans now drive 60% of new sign-ups globally.
