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Prophet Expands Australian Team With Nine Strategic Hires
Decision intelligence firm Prophet hires nine staff across marketing, sales, and engineering as it scales from startup to growth-stage company serving 30+ enterprise clients.
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Decision intelligence firm Prophet hires nine staff across marketing, sales, and engineering as it scales from startup to growth-stage company serving 30+ enterprise clients.
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Publicis and Havas acquire Atomic 212° and Kaimera in major consolidation wave. Despite departures, independent agencies won 64% of media pitches, outperforming holding company rivals.
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Asia-Pacific gaming studios increased paid user acquisition spending 45% YoY, with Southeast Asia now accounting for 55% of global in-app promotional activity. Strategy and casual games lead the shift.
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Australia's Video Futures Collective unites eight competing streamers—Netflix, Amazon Prime, Disney, YouTube, and others—under one independent research body. A globally unprecedented move that gives advertisers unified measurement and audience insights.
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Maxibon's prosthetic cookie character campaign outperforms traditional creative in APAC. Absurdist humor formats are driving 60% higher engagement across Asia Pacific brands.
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7-Eleven Malaysia transformed its logo into a live iftar time display across storefronts, partnering with TBWA and JAKIM. The activation shows how retailers can repurpose physical infrastructure for culturally relevant marketing.
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Poorly managed press embargoes are damaging journalist relationships across Asia as newsroom consolidation leaves reporters with zero patience for PR friction.
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Sally Eagle promoted to Are Media CEO after 16 years with Australia's largest magazine publisher. The internal appointment signals the board's confidence in her commercial acumen and customer insights.
Burson APAC's new CEO HS Chung is rejecting cost-cutting in favor of cultural integration across 10+ markets. Her strategy signals a contrarian approach as competitors slash 58% more jobs than global averages.
TBWA HAKUHODO's Cheer Signs campaign won 8 awards at Spikes Asia and ADFEST for co-creating an inclusive visual cheering system with deaf athletes at Tokyo 2025 Deaflympics.
QMS New Zealand consolidated street furniture, transit, and airport advertising under one platform, delivering 2.6B monthly impressions. A structural shift for Asia-Pacific outdoor media buying.
TBWA\HAKUHODO's CHEER SIGNS project won three Silver and one Bronze Lotus at ADFEST 2026 for creating visual cheering gestures accessible to deaf athletes and spectators at Tokyo 2025 Deaflympics.
Meta's ANZ advertising chief Naomi Shepherd exits after 14 years with no named successor, leaving a director-level vacancy as the platform navigates regional sales strategy.
VML India names Kunal Roy as Managing Partner and Shekhar Khanna as Chief Strategy Officer, completing a 12-month leadership restructuring at the WPP-owned creative agency.
Brands are shifting social strategy to gaming platforms as Roblox replaces traditional social media for Gen Alpha engagement. Monde Nissin's SUMO World campaign shows how physical-to-digital mechanics drive loyalty.
India's sports economy crossed $2.134 billion in 2025, driven by cricket's dominance and media spending surpassing sponsorship. CMOs must understand this market's structural shift toward equity partnerships with athletes.
Australia's ACCC issues its first financial penalty for undisclosed paid influencer promotions, fining PhotobookShop A$39,600. Marketers must now disclose all influencer arrangements or face enforcement action.
Grab expands beyond Southeast Asia with its $600M acquisition of Foodpanda Taiwan, entering a high-income market with 10% delivery penetration and strong growth potential.
Australia's richest list entry threshold hits US$750M as Asia-Pacific ultra-wealthy population surges. Luxury brands must recalibrate strategies as wealth concentration reshapes target markets.