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Spotter positions creator programming as direct alternative to traditional TV upfronts. Kinigra Deon's 7-month deal cycle shows accelerated timelines versus broadcast development.
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Sea Limited and Google partner on AI across Garena, Shopee, and Monee. Agentic commerce tools position Southeast Asia as innovation hub, not follower market.
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Marico appoints L'Oréal's regional eCommerce leader as Beauty CEO, signaling shift from acquisition-led to execution-led growth. Digital portfolio hit ₹750 crore run-rate in FY25.
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Which platforms power chat commerce across Asia? This vendor map covers 12 tools serving LINE, WeChat, and WhatsApp-first markets—essential for retail and enterprise leaders.
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Vietnam's $90B SME credit gap is shifting fintech competition from consumer payments to business lending. Banks and global fintechs race to capture untapped market as MoMo dominates wallets.
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Vietnam's fintech market shifts from consumer payments to SME lending as digital wallet saturation peaks. Business-focused services now grow 24% annually, signaling a structural market pivot.
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As 90% of searches shift to AI platforms by 2026, traditional SEO monitoring fails. Discover 12 tools tracking your brand across ChatGPT, Perplexity, and Gemini—from $29 to $2,000+ monthly.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
SCA's Listnr platform acquires The Inspired Unemployed podcast with 4.2M social followers. Move signals aggressive comedy talent strategy as Asia-Pacific podcasting grows 18% annually through 2030.
Email forwarded to you? Subscribe and visit us to learn more. Follow us on LinkedIn and X for key insights on marketing in Asia. Got a story tip? Send it to info@missionmedia.asia Hi everyone, Singapore's DayOne Data Centers is eyeing a US$5 billion IPO, tapping
Former AFR columnist Joe Aston's subscription publication Rampart reached profitability in month two with single-digit churn. A case study in independent journalism economics for media leaders.
Amazon's MCP Server enables Claude, ChatGPT, and Gemini to manage ad campaigns via plain language across Asia-Pacific. 67% faster launches reshape programmatic advertising for agencies.
Netflix appoints Amanda Duthie as ANZ Content Director, positioning Australia and New Zealand as a global production hub. New 2026 slate balances local storytelling with major international product...
Commercial Radio & Audio names Nine's growth executive Helena O'Dowd as head of commercial strategy to drive the 2030 Strategic Plan. How traditional audio broadcasters compete against streaming pl...
Revolution360's exclusive Wrappr partnership and 98% metro reach claims lack independent verification. Nine's A$850M QMS acquisition reshapes Australia's fragmented OOH market.
Big 4 Holiday Parks launches A$150K year-long campaign transforming customers into content creators. One winner gets fully-funded road trip across 300+ locations with production support.
Malaysia's RM11.1B Sunway-IJM merger faces political backlash over Bumiputera control and corruption concerns, with PM Anwar holding veto power through state fund stakes.
Read the full article: How APAC's Complexity Could Be Its AI Advantage
Programmatic CTV ad spend surged 43% in Southeast Asia. This directory profiles 8 major platforms enabling cross-market buying as APAC marketers reallocate 40% of budgets to connected TV.
Dentsu's $2.18B loss signals the end of the traditional full-service holding company model. APAC marketing leaders must rethink agency partnerships as regional performance diverges and leadership s...