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Pacvue launches MCP server enabling teams to pull retail media reports directly into Claude, ChatGPT, and other AI tools without manual exports.
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Amazon's Oprah deal signals video podcasts are competing for TV budgets, but a critical measurement gap is costing the industry $1 billion in ad spend.
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Marketing leaders commit $16B to AI search in 2026, but 60% doubt the ROI. Budget outpaces organizational readiness and measurement infrastructure.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Traditional SEO metrics no longer drive sales as AI summaries replace rankings. Skyword's Category Authority Index measures real influence over AI answers.
Australian creative agency parent Enero gained 1.3% after losing two major clients. Why losing revenue can signal profit growth to investors.
Saudi Arabia's $4.68B ad spend delivers minimal ROI. Marketing teams measure dashboards, not business results—and the 2030 Expo countdown is ticking.
China's pitch market grew 10% in 2025 even as marketing budgets contracted. Why agencies running more pitches when spending less reveals the true value of the selection process.
Australia's government pauses CGT overhaul after startup sector pressure. Tax reform now includes consultation on special incentives for early-stage businesses.
Global brands in Saudi Arabia shift from campaign blitzes to consistent engagement. Agencies must embrace local culture, not checkbox localization.
OTT viewing in Singapore is up 27% as audiences shift across screens and dayparts ahead of the 2026 World Cup, forcing advertisers to rethink planning.
PublisHer and Motivate Media launch structured internship rotating women through editorial, marketing, sales, and digital teams in UAE. Closes June 30, 2026.
Workshop's agentic AI agent Cici automates IC email production, freeing teams to focus on strategy. How agentic AI differs from assistive tools and why it matters for APAC communicators.
CTV is no longer experimental. B2B marketers are using streaming TV to reach decision-makers with guaranteed attention while their competitors still focus on noisy digital channels.
Private equity and infrastructure investors bid for Australia's largest out-of-home advertising firm, but the board holds out for more.
Saudi Arabia's Esports World Cup transformed brands from sponsors to main events. Mastercard, Aramco, and stc show how companies became essential to gaming.
