Unverified Claims Cloud Australian OOH Consolidation Wave

Revolution360's exclusive Wrappr partnership and 98% metro reach claims lack independent verification. Nine's A$850M QMS acquisition reshapes Australia's fragmented OOH market.

Big 4 Holiday Parks Launches A$150K Year-Long Content Campaign

Big 4 Holiday Parks launches A$150K year-long campaign transforming customers into content creators. One winner gets fully-funded road trip across 300+ locations with production support.

RM11B Sunway-IJM Takeover Stalls Over Political, Corruption Concerns

Malaysia's RM11.1B Sunway-IJM merger faces political backlash over Bumiputera control and corruption concerns, with PM Anwar holding veto power through state fund stakes.

How APAC's Complexity Could Be Its AI Advantage

Read the full article: How APAC's Complexity Could Be Its AI Advantage

8 Connected TV and Streaming Ad Platforms Expanding Across Asia-Pacific

Programmatic CTV ad spend surged 43% in Southeast Asia. This directory profiles 8 major platforms enabling cross-market buying as APAC marketers reallocate 40% of budgets to connected TV.

What the Holding Company Shakeout Means for APAC Marketing Teams

Dentsu's $2.18B loss signals the end of the traditional full-service holding company model. APAC marketing leaders must rethink agency partnerships as regional performance diverges and leadership s...

12 Retail Media Platforms Reshaping How APAC Brands Buy Commerce Ads

APAC retail media spend hits $200B by 2029. Explore 12 platforms—from Moloco's ML infrastructure to super-app ecosystems—transforming how brands buy commerce ads across the region.

Why APAC Agencies Are Racing to Build AI Search Expertise

APAC marketing agencies are restructuring around AI capabilities as search transforms. Edge Marketing's appointment of Luke Gosha signals how agencies are converting AI complexity into revenue oppo...

Why APAC Retail Advertising Is Underperforming Despite Market Recovery

Ooh Media's 54% profit plunge despite record revenue exposes structural retail advertising weakness across APAC. New Move 2.0 measurement system aims to restore advertiser confidence in out-of-home...

NZ Creative Agency Multiplied Opens Sydney Office

Auckland creative agency Multiplied launches Sydney office with veteran exec Alex Edwards as partner. Expansion signals growing independent agency momentum across trans-Tasman region.

Former Mars Commerce Exec Launches AI Venture Studio in Asia

Former Mars Commerce exec Sally Tobin launches AiPX Ventures, an AI-native studio targeting fragmented Asian industries. Venture studios achieve 30-40% Series A success vs 10-20% for traditional VC...

Why Venture Studios, Not VCs, Are Reshaping APAC Startups

Sally Tobin's AiPX Ventures launches hands-on studio model for AI-native founders as Asia's VC funding hits 11-year low. How venture studios differ from traditional capital-only investors.