Why Brands Are Moving From Campaign Deals to Creator Content Properties

Expedia partners with IShowSpeed for a year. Brands are shifting from one-off campaigns to long-term creator content properties.

Fragmented Customer Data Costs Retailers 20-30% Annual Revenue

Fragmented customer data costs retailers 20-30% annually. APAC regulatory deadlines make unified identity resolution both a compliance requirement and competitive necessity.

Dentsu, Publicis, WPP Abandon The Trade Desk Over Billing Audit

Dentsu, Publicis, WPP pull from The Trade Desk over billing audit. A watershed moment for platform accountability in Asia-Pacific advertising.

Sports Sponsorship ROI Measurement: The 4Ps Framework

76% of marketing execs can't measure sponsorship ROI. Professor Romaniuk's new 4Ps framework tackles the accountability gap plaguing a US$66B market.

Sunny Side Up Appoints Rita Chammas as Regional General Manager

Sunny Side Up appoints Rita Chammas as Regional GM to drive multi-market expansion across UAE, Saudi Arabia, and Lebanon. A leadership-first growth strategy in MENA's creative sector.

Institutional Capital Breaks OnlyFans Valuation Discount

OnlyFans secures first institutional backing from Packer. The deal breaks the valuation discount and reshapes institutional confidence in creator platforms.

Suntory BOSS Coffee Blasts Iced Coffee Category as Overly Sweet

Suntory BOSS Coffee directly attacks competitors' overly sweet iced coffee products in Australia and New Zealand. The campaign targets a US$1.1B RTD market shifting toward real coffee.

Why 80% of Enterprise AI Pilots Fail: It's the Data

Gartner names Celonis top process intelligence vendor as 80% of enterprise AI pilots fail. The bottleneck? Poor data context. APAC adoption accelerating.

Monks Launches AI Tool to Measure Creative Performance in APAC

Monks launches AI tool to measure creative performance at granular level. Live tests show expansive shots drive 61% better engagement for telecom brands across APAC.

The Creative Economy's Blind Spot: FMCG Brands Win Big

P&G and Unilever collect more Cannes Lions than any other brands. Yet the advertising industry remains blind to the creative power of soap, detergent, and everyday products.

Singapore's Tech Hiring Crisis: 95% of Employers Can't Find AI-Ready Talent

95% of Singapore employers struggle to fill tech roles due to AI skill gaps, not headcount. Discover why upskilling, not recruitment alone, is the real solution.

Disney Opens IP to Outside Creators, Shifts Control Strategy

Disney's new CEO reveals the company is opening IP to outside creators and pushing franchises across TikTok and Instagram. A major shift for a brand once famous for ruthless IP protection.