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Style by SCMP publishes first AI-augmented comic in major Asian luxury magazine. How publishers are testing generative AI in high-stakes editorial formats while maintaining human creative control.
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How Eucalyptus built $450M revenue by promoting telehealth services instead of drugs, circumventing Australia's strict TGA advertising restrictions. Hims acquisition signals global consolidation.
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APAC's fastest-growing market segment for employee advocacy platforms. Discover 12 solutions helping brands scale authentic employee voices across fragmented Asian social media landscapes.
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McDonald's CEO taste test backfire sparks regional shift toward authentic leadership. APAC brands now prioritize genuine moments over polished corporate messaging to win Gen Z consumers.
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Vamp's leadership change signals platform pressure as APAC influencer marketing hits $24B. Outcome-driven campaigns now dominate, forcing platforms to…
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Moonfolks' latest Ramadan Whitepaper reveals Indonesian consumers now prioritize intentional spending and brand trust over discounts. 62% plan ahead;…
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Samsung India launches multi-agency pitch for ₹300 crore media mandate as Omnicom-IPG merger and WPP's Elevate28 restructure compress advertiser choice…
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Cadillac launches all-electric lineup in Australia with 1950s nostalgia campaign by 72andSunny. Direct-to-consumer model and five-year warranty target…
Asia's trust landscape fractures sharply: Japan hits 90% insularity while China records 77% trust. Employers emerge as the most reliable trust anchor for…
Sling & Stone names Nichole Provatas as first Australia MD while restructuring APAC leadership. Part of broader trend: six MD-level appointments across…
Publicis Groupe APAC appoints Naomi Michael as its first Chief Communications Officer, signaling expanded regional ambitions amid 5.8% organic growth and…
ARN's board suspended its flagship breakfast show after on-air confrontation exposed how A$25M annual talent costs left no financial buffer. What this…
Hong Kong's lowest workplace happiness despite highest salaries reveals APAC's burnout problem isn't financial. 43% leave for career growth, not…
Envato eliminates 180 jobs across APAC offices post-Shutterstock acquisition. Part of broader tech layoff wave hitting Asia-Pacific as companies…
Malaysia's anti-corruption agency launches formal investigation into RM1.1B Arm Holdings semiconductor deal, summoning 12 officials. Implications for…
DBS becomes only Singapore bank with full CIBM underwriting authority, capturing 38% of Panda bond market in 2025. Enables cross-border capital flows for…
Amazon repositions value as premium positioning in Australia with Droga5 campaign and Haul expansion. How creator-led commerce and emotional messaging…
Performance-driven influencer campaigns in APAC jumped from 28% to 42% in two years. AnyMind Group data shows nano/micro-creators now outperform…
UltraSuperNew publicly offers WPP's Cindy Rose an unpaid internship, citing her lack of advertising agency experience while leading the world's largest…