News
New research suggests creator platforms lose long-term revenue when recommendation systems overinvest in today's stars. Platform and marketing leaders should treat traffic allocation as portfolio management, using growth momentum to develop tomorrow's creator supply.
News
Rokt has rebuilt the AI engine that decides which offers shoppers see at checkout. The launch shows ecommerce platforms turning the transaction moment into programmable media, forcing CMOs to set clearer rules for automated ranking, customer treatment and incremental measurement.
News
Creator-built studios outpace traditional media with faster production cycles, securing major platform deals. How ownership advantage reshapes media partnerships for CMOs.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Most brands hollow out despite working harder. Daniel Pankraz at Mumbrella360 exposed how visible activity disguises weak strategy and why discipline beats volume.
During geopolitical crises, elite audiences—investors, policymakers, HNWIs—consume more news. Brands that go dark miss their most valuable window of visibility.
Asia-Pacific M&A hit $946B in 2025. Smart acquirers are preserving acquired brands intact—protecting the trust premiums that justified the purchase.
AI search has collapsed SEO's relevance. Brands in Google's top 10 now have just 17-38% overlap with AI recommendations. Asian CMOs must pivot from ranking to brand visibility.
Independent agencies turn to industry membership for competitive advantage. Foundry512's ANA join signals how mid-size agencies are navigating media fragmentation and consolidation.
Krisp hires BPO veteran Graham Brown as CGO for Europe, signaling Voice AI vendors are prioritizing operational expertise over sales firepower. A hiring pattern that reveals the real barrier to enterprise AI adoption.
Major brands are abandoning performance marketing for entertainment. Learn how Mattel and SharkNinja are rediscovering storytelling's power.
Tollring and Amity win major AI awards for vertical systems built for specific industries. A sign enterprise AI is shifting away from generic chatbots.
Early-stage brands face different marketing challenges than established ones. Matt Jones breaks down why traditional marketing wisdom fails startups and proposes new rules for lift-off brands.
65% of Asian shoppers decide where to buy before visiting your website. Here's why AI visibility and share of model now matter more than your SEO rank.
Google's AI Overviews are cutting click-through rates for top-ranked pages by 58%. Learn how APAC marketing leaders can adapt their SEO strategy for AI-driven search.
Marketing plans used to be built once a year and locked in. Budgets were committed, media bought in advance, and campaigns scheduled months out. That model is breaking down fast. Inflation, trade tensions, and shifting consumer habits have made long-term media commitments feel more like a liability than a
