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Salesforce Bets on AI Agents Over System Replacement for Asia's Enterprises
Salesforce's Agentforce Operations automates back-office workflows without system replacement—critical for Asian enterprises with legacy tech stacks.
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Anthropic embeds Claude into Adobe Creative Cloud, Blender, and other tools, signaling a shift from chatbots to embedded AI agents.
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New Harvard Business Review survey reveals the AI paradox: 59% of firms deployed AI, but only 35% report ROI improvements. Legacy systems and integration gaps are blocking value realization.
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Novo Nordisk's oral pill removes the injection barrier, forcing brands to compete on education and trust. Why Asian marketers have a credibility advantage.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Australia's independent publishers form alliance to survive sector collapse. Coalition strategy emerges as alternative to acquisition.
Singapore's Cata raised $5.3M to help Asian F&B operators escape platform commission fees and own customer data. Guzman y Gomez Singapore saw digital sales double.
Quill's integrated campaign for the Open Masters Games Abu Dhabi generated 212 million impressions in three months, reshaping how the nation views aging and competitive sport.
Green SM's tone-deaf crisis response alienated the Indonesian public within hours. KAI's empathetic approach became the benchmark.
DeepWisdom launches AI-powered Google Ads Agent for small businesses and solo founders lacking marketing expertise. Atoms platform expands into paid media automation.
Nine completes sale of radio assets to Laundy Group for A$56 million, signaling strategic pivot to digital audio. Market reaction tells a story about where media investment dollars are heading.
Manifest launches with $2M pre-seed to solve a structural problem in agency work: AI tools account for 4% of tracked time, while agencies lose 15-40% of billable hours. Here's why timing matters for APAC.
Sports broadcasters can't compete on rights alone. BeIN's investment in local F1 documentaries reveals how regional media stays competitive against Netflix and tech platforms.
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TechDay publishes guide to PR submission compliance, revealing why 86% of pitches get rejected before editorial review. New rules on word count, images, and timing expose gaps in agency practices.
73% of eCommerce leaders admit their organizations are unprepared for AI adoption despite doubling spending. The real barriers are ethics, legacy systems, and internal resistance—not budget.
India's music market hits 19% growth. Havells shows how brands build owned IP and talent instead of just renting stages.