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How OOH Advertising Is Sold Doesn't Match How Audiences Actually Move
Out-of-home advertising sales don't match how audiences actually move through cities. What this means for brands building connected campaigns across Asia.
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Omnicom PR names Joanne Wong as new Asia-Pacific CEO, consolidating three agency brands and eliminating regional leadership roles in its third major restructure of 2026.
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Google's AI Agents cut organic clicks by 61%. APAC marketers must shift from search ranking to AI representation to stay visible.
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Vistar found 3D digital out-of-home ads drive 67% higher brand awareness. Media planners targeting over-50s see the biggest impact—here's what the data shows.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
New Cornerstone research reveals APAC HR leaders overestimate employee AI readiness by up to 46 percentage points. A management problem driving organizational risk.
WPP and JLR restructure their partnership around AI and outcome-based fees. A model shift that reframes integrated marketing for luxury brands at scale.
Splio relocates co-CEO to Barcelona as Spain and Portugal emerge as fast-growing AI adoption markets. The move signals a regional strategy shift for the CRM vendor.
Six of the world's biggest whisky and bourbon brands have launched sports sponsorships within weeks of each other—and the timing reveals a deeper strategy to recruit younger drinkers amid shrinking markets.
Tune Talk becomes ASEAN's first fully cloud-native mobile operator. The Malaysian telco is using cloud infrastructure and human-centered marketing to challenge regional incumbents.
ServiceNow's Idris Elba partnership boosted brand awareness from 2% to 20% in five years. A case study in emotion-driven B2B marketing strategy.
DBS hires 500+ graduates while cutting contract roles—a strategic bet on AI-enabled early career development. What this shift means for banking talent pipelines.
X's latest advertiser pitch leads with impressive performance metrics—140% CTR gains, 43% conversion increases—but self-reported figures and a documented trust problem raise skepticism about their recovery narrative.
80% of enterprises fail at AI not because models aren't smart enough, but because data silos prevent execution. TeamCentral's new platform offers a solution.
Google and Blackstone launch a $25B TPU-based cloud alternative to Nvidia-dominated neoclouds. What this means for Asian tech leaders evaluating AI infrastructure providers.
Australian audio stocks rallied while the Unmade Index fell. This signals investor preference for focused audio operators over diversified media players.
An Arup employee transferred $25M after a deepfake video call impersonated her CFO. The incident exposes how organizations treat video calls as identity verification when they're not.