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Venture-backed AI companies are now requiring board members with hands-on engineering experience. Factorys leadership moves signal a structural shift in how serious AI infrastructure companies are governed.
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Creator marketing ROI is 151 vs 77 for paid social, yet lacks measurement standards. Finance teams keep re-deciding the budget every quarter.
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Cheil launches 17 AI tools as 60% of marketers cut agency spending. Agencies owning software win; those without compete on vanishing margins.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
BI platforms now compete on user adoption and reach, not analytical power. How APAC enterprises can capitalize on this shift.
Australian CMOs now focus on scaling AI operations. ACAM and Kantar's expanded benchmark reveals only 8% are truly AI-advanced.
Matrimony.com consolidated its media business with Havas Media India, betting on AI-powered consumer intelligence and integrated planning across India's most complex regional brand ecosystem.
Skan AI launches the Agentic Business Context Foundation (ABCF), a framework designed to capture operational knowledge that AI agents miss when trained on documentation alone.
Amazon enters Australia's NRL broadcast bidding war. How streaming giants are reshaping sports rights across Asia-Pacific.
PK Entertainment Group partners with CT Corp to build K+ Entertainment, signaling a shift toward integrated entertainment ecosystems in Southeast Asia.
Thai soap brand IngOn turns the universal habit of pressing leftover bars into new soap into a competitive advantage. A breakdown of how product insight becomes campaign positioning.
Samsung Ads partners with Eyeota to bring data-driven precision targeting to connected TV in Southeast Asia. CMOs now have TV-based audience segmentation rivaling digital platforms.
Diabetes Australia deployed the food industry's playbook in a radio campaign. How creative cause marketing outperforms clinical warnings.
Global creator fraud hits $4.8B as 80% of top Twitch streamers show viewbotting signs. How brands can protect marketing budgets through better measurement.
OpenAI's ChatGPT ad pilot left agencies with massive unspent budgets and unrealistic expectations. A US$250K commitment yielded only US$2.5K in spend, revealing a cultural rift between software and media companies.
Australia's 2026 marketing crisis is worse than 2008, with ad bookings down 5.2% and consumer confidence plunging.
