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How Smartwatch Data Became a Mother's Day Campaign Strategy
Titan Smart's Mother's Day campaign reveals invisible health struggles through wearable data rather than claiming benefits. How health data is becoming a brand storytelling tool.
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Klaviyo's Claude integration removes manual work, letting APAC marketers access live campaign data and segment performance directly within Claude's workspace.
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Gonzalo Olivera takes the McCann Singapore CEO role after Paul Soon's 25-year tenure. The succession signals a broader shift toward internal promotion across Asia-Pacific agencies.
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Ogilvy appoints Kelsey Murray as Global Head of Growth across five agency brands. The move signals unified leadership will win more business than agencies competing independently.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Indonesia's 73 Trust Index masks a deeper crisis: 43% of workers would switch departments rather than report to managers with different values. Employers hold trust but only within echo chambers.
Revelir AI's Insights platform uses Claude AI to analyze 100% of customer support tickets at scale. Now deployed at Xendit and Tiket.com across Southeast Asia.
Weverse deployed Google Cloud AI to support 245 countries' fan inquiries. But the real lesson for APAC leaders: build data infrastructure before bolting on AI. Here's why the sequencing matters.
95% of Singapore employers struggle to fill tech roles. The real problem isn't a talent shortage—it's a skills gap widening as AI adoption accelerates.
Asia's organizations lack strategic communications leadership. New fractional CCO services now fill the gap, offering senior-level guidance without full-time costs.
Global reputation networks are growing faster than traditional agencies. RAI's expansion into South Korea marks a strategic shift toward specialist boutiques over holding company brands.
YouAppi elevates COO Nisan Schitrit to CEO, signaling Affle's aggressive expansion across mobile and CTV retargeting in Asia-Pacific markets.
UK independent Cartwright appoints joint managing directors after staged three-year succession plan. A case study in deliberate, structured leadership transition during market challenges.
Invoca closes the ChatGPT Ads measurement gap. APAC marketers still lag in attribution readiness as AI ad channels rapidly expand.
Hyundai Card's AI vs. human PR test showed employees couldn't distinguish them. Real gap: APAC orgs adopt fast but transform slowly.
New survey reveals 97% of users say social media platforms don't prioritize truth. For APAC brands, the trust paradox is even more complex. Here's why credibility matters.
Honda Australia shifts to a specialist agency model, appointing WiredCo. for social content as it launches the Super-ONE EV. How multi-agency coordination reshapes automotive marketing.