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Dentsu's investment in The Angry Birds Movie 3 shows agencies moving upstream into entertainment financing, where earlier access to film IP can create richer brand integrations but also demands clearer rules on conflicts, pricing, measurement and governance.
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Compare eight current data clean room platforms for APAC marketing teams, with practical differences across cloud fit, privacy controls, identity, activation, partner adoption, and documented regional support.
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OpenAI's new visual ChatGPT ad format arrives with attribution, incrementality and brand-suitability tools. The larger shift is AI advertising becoming a measurable media channel, with marketers expected to prove outcomes without sacrificing conversation privacy.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Jon Cook's planned 2027 departure puts WPP's new integrated agency structure through an early continuity test. Eric Campbell inherits VML as the group simplifies operations, protects local market leadership and tries to prove integration can outlast individual executives.
SPUR's new telemetry standard gives publishers a common way to track when AI systems retrieve, ground, cite, present and engage with their content. The bigger test is whether AI platforms adopt it, turning usage data into leverage for licensing talks.
APAC marketing teams need more than a scheduler. Compare eight social media management platforms by publishing, collaboration, listening, reporting, governance, and regional operating fit.
Havas Media's new Organic & AI Performance practice reframes search as a business-performance problem, not a rankings exercise. For CMOs, the harder task is measuring whether AI systems cite, recommend and accurately represent the brand, then linking that visibility to revenue.
Compare eight press release distribution services for APAC PR teams, including global wires and Asia-focused networks, with practical guidance on reach, localization, analytics, investor relations, and regional operating models.
Edelman is buying WPP’s 21.03% stake in PRAP Japan, becoming its largest shareholder without absorbing the local agency. The structure points to a lighter model for global agency expansion, where ownership buys access while local identity and market knowledge stay intact.
Compare nine rank tracking platforms for APAC SEO teams, with practical guidance on Google, Baidu and Naver coverage, location and device precision, reporting, refresh frequency, integrations and fit for multi-market programs that need trustworthy country-level visibility.
Four Pillars Gin is making visible human craft part of its new masterbrand platform. As AI makes creative scale cheaper, CMOs face a sharper choice about where automation drives efficiency and where human effort still creates distinctive brand value.
Cosmo5’s Brew Group deal adds 60+ staff and a wider Southeast Asia stack spanning creative, performance, GEO, social and martech.
Compare nine call tracking platforms for APAC marketing teams, with practical guidance on local-number coverage, dynamic insertion, conversation intelligence, integrations, privacy controls, pricing, and the operating model each platform fits best.
KFC Australia’s Tender Boyz campaign turns a product attribute into the organising joke, then gives film, outdoor, social and creators different jobs. The campaign shows how a brand platform can make product launches entertaining without losing the proof.
Red Seat Ventures reached No. 4 in Edison's US podcast-network ranking with roughly 60 shows. Its Fox-backed push across video, audio, subscriptions and advertising shows why CMOs should evaluate creator partners as media networks, with new reach, measurement and dependency risks.
