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Sports broadcasters can't compete on rights alone. BeIN's investment in local F1 documentaries reveals how regional media stays competitive against Netflix and tech platforms.
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TechDay publishes guide to PR submission compliance, revealing why 86% of pitches get rejected before editorial review. New rules on word count, images, and timing expose gaps in agency practices.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
73% of eCommerce leaders admit their organizations are unprepared for AI adoption despite doubling spending. The real barriers are ethics, legacy systems, and internal resistance—not budget.
India's music market hits 19% growth. Havells shows how brands build owned IP and talent instead of just renting stages.
PEP's A$746.9M bid for oOh!media signals a broader wave of private equity reshaping APAC media infrastructure. Marketing leaders must adapt to consolidation's impact on vendor negotiations and media planning.
ByteDance, Tencent, and Alibaba are locking up Huawei's Ascend 950 chips after DeepSeek optimized V4 for domestic hardware. Supply constraints intensify.
Melbourne agency The Social CliQ integrates its content division into a unified group, signaling a broader APAC consolidation wave as clients demand integrated social, content, and creator capabilities.
Organizations failing with AI are missing organizational alignment, not tools. Top performers using the SRM Maturity Index generate 73% revenue growth.
WPP consolidates EMEA creative leadership under one executive. How the operating system model balances agency independence with regional control under Elevate28 restructuring.
MIT research shows 95% of enterprise AI pilots fail ROI. Asian organizations see wider gaps between productivity gains and actual business impact.
oOh!media's 40% stock slide raises platform risk questions for media buyers. Falling OOH operator valuations create counterparty and rate risks.
Oman's first 3D holographic advertising network launches at retail malls, but without independent measurement of real engagement or sales lift, the premium format remains spectacle without proof.
New Zealand's Advertising Standards Authority tightens influencer disclosure rules and pricing transparency requirements. Agencies must now ensure #AD or #ADVERT labels clearly identify sponsored content.
Universities in the UAE are moving beyond credentials and rankings. MAHE Dubai's campaign signals a fundamental shift in how education institutions compete for Gen Z students through authenticity.
