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Campbell's is concentrating marketing behind stronger brands as sales decline and costs rise. The move reflects a wider CPG shift toward fewer, bigger bets, but CMOs need allocation rules that distinguish structurally weak brands from those that have simply been underfunded.
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The FTC's case against Amazon puts retail media auction pricing under scrutiny. The allegations are unproven, but CMOs now have a practical reason to demand written auction rules, change notices and independent cost audits before retailer platforms receive more budget.
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Australia’s digital ad market reached $19.8 billion in FY26 as social video captured 41% of video spend. The growth gives CMOs a sharper allocation question: how to fund social and connected TV without splitting strategy, creative standards and measurement.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
New creator-fee research shows brands are entering negotiations without dependable benchmarks. Pricing tools can narrow the gap, but CMOs still need procurement rules that account for rights, exclusivity, market conditions and expected outcomes across regional campaigns.
Microsoft’s AI Max rollout makes search automation portable across platforms and campaign defaults. For CMOs, the decision is no longer only whether AI improves conversion, but who governs imported settings, generated copy, query expansion and landing-page routing across markets.
Ace Hardware is stretching retail media across creators, delivery, retailer education and measurement. The move shows why CMOs need one commercial brief, but separate objectives and attribution rules, before retailer platforms absorb more shopper, trade and influencer budgets.
New Australian research estimates advertising creates more than 5% of upstream Scope 3 emissions on average. The findings give CMOs a practical reason to replace spend-based carbon estimates with campaign-level data that protects both media budgets and performance.
India has removed its 12-minute hourly cap on television advertising as TV volumes continue to decline. The change gives broadcasters more inventory flexibility, but it also makes ad-load transparency, placement quality and outcome measurement more important for CMOs.
A live Butler/Till and iHeartMedia campaign shows AI agents can transact premium audio, reporting a 42% efficiency gain and a stronger mid-roll mix. For CMOs, the next step is setting auditable buying rules before streaming and broadcast budgets scale.
ByteDance's new copyright pact with Hollywood shifts AI video governance from legal threats into private platform rules. For CMOs and agency leaders, stronger safeguards may lower risk, but they do not replace rights clearance, provenance records or contract protection.
Cint’s take-private deal joins a wider retreat from public markets across media measurement. For CMOs, the ownership shift raises practical questions about audit rights, data portability, methodology access and how independent evidence is governed as AI reshapes research.
GumGum’s Canadian rollout of Attentive Lift links real-time attention signals to independently measured brand lift. The move gives CMOs a more actionable quality metric, but new ARF research shows attention still needs reach, frequency and consistent methodology.
Amazon says sellers have updated more than 984 million product titles as AI-generated recommendations and new character limits reshape marketplace listings. The change turns catalog copy into a governance issue for CMOs managing brand claims, approvals and regional execution.
LG’s new global campaign reframes consumer AI around fewer decisions and less mental load. As Samsung adopts similar language, CMOs need local product evidence that turns emotional relief from a broad category promise into a measurable business outcome.
Tencent's latest results show AI lifting advertising revenue by connecting targeting, automated buying and commerce inside Weixin. For APAC CMOs, the efficiency gain comes with a harder question about measurement, data access and who controls campaign decisions.
