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Australian wealth manager LongView appoints RCJ to drive brand and performance media for HomeFlex. The shift signals how APAC wealth firms are moving beyond events toward measurable client acquisition at scale.
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Paramount ANZ consolidates sales leadership post-Skydance merger, with Rod Prosser stepping down after 15 years. The restructure tightens global oversight of regional advertising operations.
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Private Media CEO Will Hayward departs after five years with successor already identified. His planned exit contrasts with APAC's trend of reactive leadership changes.
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Australian agency Special restructures to place social at the center of all operations. New National Head of Social role signals broader APAC shift toward integrated, audience-first agency models.
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Disney expands F1 partnership with Shanghai Disneyland activation, naming Minnie Mouse and Daisy Duck as F1 Academy ambassadors. The collaboration signals major consumer brand momentum around women's motorsport.
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Wondrlab appointed as Audi India's communications partner, shifting luxury marketing toward integrated platform-first strategies. A trend reshaping how Asian luxury brands engage consumers.
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JCDecaux secures 14-year Melbourne Tram contract with major digital expansion. Programmatic DOOH rollout across CBD and suburbs gives Asian brands access to 200M annual passenger trips.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
81% of APAC B2B brands cannot track visibility in AI-generated answers, with 46% misrepresented across platforms. Urgent action needed as AI captures over a third of product discovery.
Qualtrics claims top spot in 2026 Gartner Magic Quadrant for Voice of Customer platforms for the fifth consecutive year, outranking Salesforce, Adobe, and Oracle on both evaluation axes.
Starbucks rolls out Harry Potter-themed beverages and 20+ merchandise items across 12 Asia Pacific markets starting March 23. The partnership demonstrates how global entertainment IP drives retail engagement and loyalty program activation.
TBWA HAKUHODO Tokyo claimed two Grand Prix awards at Spikes Asia 2026, including Creative Effectiveness for McDonald's Japan's "No Smiles" campaign. The agency finished with seven total awards, signaling how Asian agencies are winning by proving measurable business impact.
Nova's newly launched Sydney breakfast show faced immediate crisis when co-host Tim Blackwell was served an interim AVO, forcing the network to navigate legal complications during its advertiser showcase.
Two Australian platforms are disrupting traditional news distribution in Asia with AI-driven production and alternative revenue models. Here's why media planners should pay attention.
Oobit taps Katashe Group to drive digital asset payment adoption across Asia, moving crypto from experimentation into everyday retail commerce.
Oobit taps Katashe Group to drive crypto payments adoption across Asia, targeting mainstream consumer spending through stablecoin infrastructure in four markets.
Independent agencies across Asia-Pacific claimed 44% more awards at Spikes Asia 2026, with first-time entrant Fundamental Mumbai winning Gold for its WhatsApp campaign. The surge signals a shift in creative recognition beyond traditional network agencies.
Scape Student Living's surprise rooftop activation sold out in 60 minutes by withholding venue details until arrival. How scarcity mechanics and real-time reveals drive student housing brand engagement.
75% of B2B ads fail to drive growth. Asian marketers are abandoning corporate polish for authentic humor—and a viral Norwegian campaign proves it works.
Komerz unites brand strategy with sales measurement in $330M Glassbox acquisition, creating a 'Creative Commerce' platform that connects upper-funnel brand building to transaction-level data.