81% of B2B Marketers Blind to AI-Generated Brand Visibility

New research reveals 81% of B2B marketing leaders can't track their brand visibility in AI-generated answers, with only 10% connecting AI touchpoints to revenue. Additionally, 46% of brands appearing in AI summaries face algorithmic mispositioning, forcing CMOs to rethink measurement strategies b.

Why 3D Printing Is Becoming Brand Protection's Next Battleground

Pop Mart's landmark lawsuit against Bambu Lab over 3D-printed Labubu counterfeits could reshape platform liability rules across Asia's creator economy. With Labubu driving 30% of revenue and 1.83 million counterfeit units seized in 2025, this case mirrors early digital music litigation and forces.

Indonesia Bans Under-16s From Social Media Starting March 28

Indonesia's government bans children under 16 from eight major platforms including TikTok, Instagram, and YouTube starting March 28, 2026. With 80% of Indonesian children online, this Southeast Asian restriction forces brands to urgently rethink youth-targeted campaigns in the region's largest di.

Integrated Agencies Gain Ground as APAC Brands Seek Fewer Partners

Two-thirds of Asia Pacific marketers plan to consolidate agency partnerships by 2027, favoring integrated partners over multiple specialists. New boutique agencies like Lennie are capitalizing on this shift, while holding company restructuring opens space for mid-market lifestyle brands to access.

SBS Fills Chair Role After 8-Month Vacancy; MD Position Still Open

Dr. Nicholas Pappas appointed SBS Chair after eight-month governance gap, but Australia's multicultural broadcaster still lacks a permanent Managing Director. The unfilled executive role surfaced publicly during a Senate hearing, exposing succession risks that internal communications couldn't con.

Why APAC Marketers Are Doubling Down on Effectiveness Metrics

APAC Effie Awards names 2026 jury leadership with Visa CMO Danielle Jin as Chair. Grab and McCann India join to judge campaigns on measurable business results, not just creative awards.

Female Founders in Southeast Asia Receive Less Than 1% of VC

Female-only founding teams in Southeast Asia raised just 0.97% of VC in H1 2025, far below the 2% global average. TruthWorks campaign exposes investor bias in founder selection.

Why Luxury Publishers Are Testing AI in Editorial Design

Style by SCMP publishes first AI-augmented comic in major Asian luxury magazine. How publishers are testing generative AI in high-stakes editorial formats while maintaining human creative control.

How Eucalyptus Built US$450M Revenue Under Australia's Pharma Ad Ban

How Eucalyptus built $450M revenue by promoting telehealth services instead of drugs, circumventing Australia's strict TGA advertising restrictions. Hims acquisition signals global consolidation.

12 Employee Advocacy Platforms Reshaping APAC Marketing

APAC's fastest-growing market segment for employee advocacy platforms. Discover 12 solutions helping brands scale authentic employee voices across fragmented Asian social media landscapes.

Why APAC Brands Are Abandoning the Corporate Script

McDonald's CEO taste test backfire sparks regional shift toward authentic leadership. APAC brands now prioritize genuine moments over polished corporate messaging to win Gen Z consumers.

Why Trust Now Trumps Discounts in Indonesia's Ramadan Market

Moonfolks' latest Ramadan Whitepaper reveals Indonesian consumers now prioritize intentional spending and brand trust over discounts. 62% plan ahead; 58% actively reduce impulse purchases, signaling a fundamental shift away from discount-led retail models toward trust-based brand relationships.