Mondelez Hires Global Lead to Navigate AI Shopping Bot Era

Mondelez is building a dedicated team to compete in agentic commerce, where AI bots autonomously purchase products. With retailers projecting 30% bot-driven traffic by 2028, CPG brands must act now on product data strategy.

Why CPG Giants Are Turning to AI for Real-Time Market Decisions

Elixirr and Pilot Lite partnership compresses CPG product launches by 90%, enabling real-time data decisions across 30 markets. Incumbent giants face execution gaps as insurgent competitors capture 40% of growth.

WPP Media Wins KFC and Pizza Hut Singapore Media Mandate

WPP Media displaces Havas to win consolidated media mandate for KFC and Pizza Hut Singapore, with AI platform WPP Open cited as the decisive factor in the competitive pitch.

Why App Marketers Are Moving CTV Budgets to AI-Driven Platforms

App marketers are moving CTV budgets to AI-driven platforms after Moloco delivered 1.5x higher ROI than mobile. Here's why performance measurement is reshaping TV ad buying.

MAF Converts 400+ Gaming Players Into Mall Shoppers via Exscape Campaign

Majid Al Futtaim turned a mobile game into a retail conversion tool, generating 400+ voucher redemptions at City Centre Deira. A phygital playbook for converting gaming audiences into in-mall spenders.

Dana Tahir Named First Arab Woman to Lead Cannes Lions PR Jury

Dana Tahir becomes the first Arab woman to lead Cannes Lions PR Jury, signaling growing MENA representation in global creative awards and setting new benchmarks for industry leadership.

Publicis Media Wins US$10B in New Billings as Market Contracts

Publicis Media captured $10B in new client billings in 2025, ranking #1 globally while the broader pitch market contracted 4%. A breakdown of how the holding group dominated agency new business rankings.

Domino's ANZ Appoints Du Plooy as CMO Under New CEO Strategy

Domino's Pizza Enterprises appoints Dewald Du Plooy as ANZ CMO under new CEO Merrill Pereyra's franchise-focused strategy. The leadership sequence signals a disciplined marketing overhaul.

Highwire Launches AcroAI, Agentic Platform for Enterprise Marketing

Highwire's new AcroAI platform deploys specialized AI agents to deliver real-time strategic insights for marketing leaders. The SOC 2-certified tool addresses a critical gap: 70% of CMOs see agentic AI as transformative, yet only 7% report strong effectiveness.

Sydney Morning Herald Appoints Jordan Baker as Editor at 195-Year Mark

Jordan Baker becomes editor of Australia's 195-year-old Sydney Morning Herald, signaling continued investment in print despite structural revenue declines across Australian media.

Burson Dissolves Axicom Leadership, Folds Tech Unit Into Global Structure

Burson dismantles Axicom's standalone C-suite and folds the tech unit into global operations. Three senior executives depart as WPP pursues cost efficiency under Elevate28.

Paige Wheaton of Initiative Australia on Running at National Scale Without Losing Momentum

Paige Wheaton of Initiative Australia explains what national-scale agency leadership really requires, how an investment mindset shaped her approach, and why her team is building for where the industry will be in three years.