news
Three stories this week signal a single inflection point for Asia's marketing workforce: AI governance, automated design, and cultural brand-building.
news
Canva hires Coles data expert for enterprise push. With AI 2.0 and marketing automation acquisitions, it's building unified campaign infrastructure for Asia's CMOs.
news
impact.com adopts YouTube Creator Partnerships API, closing measurement gaps for creator campaigns across APAC. Direct platform data replaces fragmented estimates.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Marketing leaders are challenging a fundamental assumption: that budget determines effectiveness. New research reveals effectiveness comes from strategic clarity, not spending size.
Apple Korea's NCT campaign proves that genuine cultural fluency drives earned media amplification—outpacing traditional paid media and making agency retainers look expensive. Discover how fandom-driven marketing is reshaping brand strategy across Asia.
Why diversity policies fail across Asia-Pacific and how real inclusion gets built. Kavita Prasad's 35-year journey transforming a male-dominated post-production company reveals the difference between compliance optics and systems that actually work.
Pepsi just launched Football Nation, a fictional country powered by football fandom. The shift signals a major change in sports marketing: brands are moving from paying for athlete endorsements to owning entertainment properties that shape culture.
WPP elevates Rose Herceg to ANZ CEO as the Elevate28 restructure reshapes regional leadership and holding company strategy.
Pixazo consolidates Seedance 2.0 and GPT Image 2 under a single API key. Reduces vendor fragmentation and integration overhead for developers.
Lebanese executive Nayla Tueni becomes the first marketer from Lebanon to join the Cannes Lions Titanium Jury, the most prestigious award in global advertising. Her appointment signals a shift in who sets global creative standards.
Snap's AI efficiency claims mask job cuts across communications roles. As tech giants cite AI potential (not performance) to justify layoffs, regional expertise roles like Natasha Brack's are disappearing.
Kantar's 2026 Advertising Effectiveness Awards reveal a fundamental shift in how campaigns work. The most effective campaign skipped TV entirely, creative and media are no longer separate, and heritage brands outperformed innovation. What CMOs miss about measurement.
Vinyl Group's Q1 2026 cash burn of A$2.7 million and delayed integration challenges reveal why acquisition-driven growth strategies collapse. A stress test for APAC media leaders.
Cannes Lions 2026 shifts from judging individual campaigns to rewarding how brands build creative capability. A critical signal for Asian marketing leaders investing in organizational strength.
Mocean's leadership overhaul and new See Change operating model signal an industry shift as holding companies rebundle creative and media under unified structures.
