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Samsung Taps Oscar Winner Tom Hooper for Galaxy S26 Film
Samsung partners with Oscar-winning director Tom Hooper for Galaxy S26 campaign, prioritizing human storytelling over product specs. A rare cinematic bet by an Asian tech brand.
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Samsung partners with Oscar-winning director Tom Hooper for Galaxy S26 campaign, prioritizing human storytelling over product specs. A rare cinematic bet by an Asian tech brand.
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S4Capital's Monks names Dentsu's Southeast Asia CFO as regional finance chief, signaling aggressive expansion push to grow APAC revenue from 5.7% to 20% target.
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LeadStory appoints Jamie Durie to develop sustainability programming across connected TV and mobile as streaming platforms prioritize environmental content for global audiences.
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Australia's influencer market crosses AU$1B in 2026 as APAC consolidation accelerates. Two-thirds of marketers plan to reduce specialist partners, reshaping the provider landscape.
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Analytic Partners names former Meta executive Andy Ford as Associate Vice President for APAC, signaling aggressive regional expansion in marketing measurement and client services.
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LePub names Ete Davies as Global COO to scale operations across its 10-hub network. The appointment signals the agency's deliberate leadership strategy as it accelerates global expansion.
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Australia's Move platform delivers hour-by-hour audience data across 180,000 outdoor sites, setting a measurement standard Asia-Pacific markets urgently need to match.
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Nine Entertainment's profit margins collapse as Australia's growing ad market bypasses broadcast TV for digital and retail channels. TV ad revenue fell 8.7% in 2025 while retail media surged 28.1%.
Nova Entertainment appoints Sarah Cohen as Commercial Director for Sydney, consolidating multi-platform audio sales under one senior relationship owner to simplify agency buying.
M+C Saatchi's CEO departs after 22 months as Australian operations drive a 7% revenue decline. The leadership shake-up signals deeper challenges for the global advertising network.
Australian agency Howatson+Company launches Unicorn, an AI platform that automates campaign production for US$5,000—a 95% cost reduction. Early adopters report millions in labor savings.
Sitecore deploys SitecoreAI and Content Hub on Azure in Singapore, addressing data residency requirements for regulated industries across Asia-Pacific.
Havas Moonfolks appoints Indonesia veteran Erwin Airlangga as Chief Strategy Officer, signaling aggressive expansion in Southeast Asia's largest ad market.
Tech stock selloff in APAC threatens CMO budgets as infrastructure platforms lose value. Expect agency roster cuts and media buying delays.
Acast bundles Aunty Donna's four shows under one roof to compete in Asia's booming podcast market. Network consolidation is becoming the winning strategy for platform growth.
Google and Facebook pay 3x more than media agencies in Australia, signaling a talent war reshaping Asia's marketing sector.
BBDO Hong Kong splits creative leadership: Oliver Davis leads regional clients while Huey Wong sets craft standards. Both report to CCO John Koay.
Australia's new Move system sets a unified OOH measurement standard. Asian markets still lack comparable standards, creating a competitive gap for regional media buyers.
TBWA\HAKUHODO's Chris Iki joins 2026 APAC Effie Awards jury for fifth time. His track record evaluating marketing effectiveness matters for agencies pitching results-driven work.