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Vaseline launches free WhatsApp verification tool in Nigeria to combat counterfeit body oils. The campaign features a real Nigerian Prince and targets retail activation across major supermarket chains.
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Brands are moving beyond celebrity endorsements to cultural placement strategies with K-pop idols. Gen Z shows 55% purchase intent, driving CMOs to reallocate budgets toward lifestyle positioning.
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PayPal's Payment Links integration in Canva lets creators embed checkout directly into designs across 200 markets. A game-changer for Asia-Pacific merchants already primed for digital payments.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Competitive Zoom pitches are destroying creative collaboration at ad agencies, with 67% of marketers reporting measurable quality declines. A structural fix is emerging.
Patreon's podcast category hit $629M in 2025 revenue, driven by 47,000 creators earning through memberships—not just top earners. CMOs should note the shift toward sustainable creator economics.
WPP taps Estée Lauder's Rasha Choueiri to execute Elevate28, a $673M cost-cutting restructuring. The move signals urgent action as the holding company faces accelerating revenue declines.
LoopMe's Chartboost Direct platform redirects brand budgets from declining web traffic into mobile apps. Asia-Pacific publishers can now access higher CPMs and cleaner supply paths.
A phishing campaign impersonating Mumbrella is circulating across APAC, offering fake conference tickets. Mumbrella confirms the emails are fraudulent and has reported the scam to authorities.
Paramount launches in-house publishing to deepen franchise control across print, digital, and audio. Studios are reclaiming publishing to own their IP ecosystems.
Tourism Fiji's CMO departs after driving three consecutive years of record visitation, leaving newly appointed CEO Paresh Pant to fill the role amid broader leadership transitions.
Arc XP and TollBit partnership gives 2,500+ publishers tools to monitor, block, and charge AI systems for content scraping as bot traffic explodes 300% year-over-year.
Anonymous Content names Liza Burnett Fefferman as its first CCMO, unifying communications across three divisions. The newly created role signals how media companies are centralizing brand strategy.
Possible Conference doubles its footprint to two Miami Beach hotels and expects 6,500 attendees in 2026. CMOs from Coca-Cola and Unilever confirm attendance as organizers address vendor-to-marketer ratio concerns.
Mars deploys purchase-linked gaming across 8 APAC markets with AI receipt scanning and Marvel tie-ups. The activation achieves 14% QR scan rates—140x higher than standard digital ads.
Former Uber APAC CMO Andy Morley joins Pet Circle as its first chief customer officer. The move signals the Australian e-commerce retailer's push to unify customer strategy amid financial losses.
