Publicis Drops Trade Desk Over Three Contract Breaches

Publicis advised clients to stop using The Trade Desk after an independent audit found three contractual breaches. Asia-Pacific CMOs should verify which programmatic spend falls under their MSA.

FTC Orders WPP, Publicis, Dentsu to End Brand Safety Collusion

The FTC orders three major ad holding companies to end coordinated brand safety restrictions that discriminated against publishers based on political viewpoint. A landmark antitrust settlement reshaping how agencies advise clients on ad spending.

Sitrick and Company Returns to Founder After 17-Year Corporate Ownership

Mike Sitrick reclaims his crisis communications agency after 17 years under Resources Connection ownership. The buyback signals a strategic shift away from boutique PR in consolidating markets.

Tonic Communications Opens Brisbane Office, Hires Subway PR Director

Tonic Communications expands into Brisbane with Subway's former PR director leading Queensland operations. The move marks the agency's third hub in 12 months across ANZ.

How Malaysia Airlines Scaled Creative Production 80% Faster

Malaysia Airlines formalized a retainer with Kingdom Digital to automate creative production across 20+ countries, cutting turnaround times by 80%. The shift reflects competitive pressure driving technology adoption in airline marketing.

Esky Ditches Traditional Ads for TikTok-First Creator Campaign

Esky ditches traditional ads for a TikTok-first creator model, producing 90+ assets from a single shoot with 16 creators. Australian brands are rapidly adopting full-funnel social strategies.

Publicis Rules Out DSP Build, Pivots Fully to AI Strategy

Publicis CEO rules out building a competing DSP, pivoting fully to AI as 86% of Q1 revenue now comes from AI-powered systems. The move follows a dispute with The Trade Desk over hidden fees.

Why Traditional Agency Model Falters in APAC: Enero Case Study

Enero Group's share price hit a 10-year low as traditional agency holding companies face structural collapse across APAC. WPP and Dentsu are abandoning the model entirely.

Omnicom Lures Dentsu Executive to Lead OMD Brisbane Growth

Harry Jayaweera returns to Omnicom as OMD Brisbane's Managing Partner, bringing 15+ years of media leadership. The move signals Omnicom's aggressive expansion ahead of Brisbane's 2032 Olympics.

Publicis ANZ Posts 7.6% Growth, Outpaces Global Peers in Q1

Publicis ANZ delivered 7.6% organic growth in Q1 2025, outpacing global peers and the APAC region. The Atomic 212 acquisition and AI-powered services drove momentum for the Australian operation.

Sydney Agency Reborn Hires European AI Expert to Close Creative Gap

REBORN appoints Harvard-trained Mike Bubenicek to close Australia's creative AI gap. The hire targets the 32-point divide between surface-level AI adoption and strategic integration in local agencies.

AKQA Australia Appoints World-Ranked Strategist Kyle Duckitt as Strategy Director

AKQA Australia names The One Club's third-ranked strategist Kyle Duckitt as Executive Strategy Director, completing a five-discipline leadership build to compete for complex client assignments.