Why Alibaba's $549M AI Bet Triples Rival Spending This CNY

Alibaba's $549M Qwen AI promotion triples Tencent and Baidu spending, mirroring 2015 mobile payment wars. How CNY holiday campaigns reshape AI platform dominance.

Apple's 2026 CNY Film Merges Live Action, Stop-Motion on iPhone 17 Pro

Apple's 12-minute CNY film combines live action with handcrafted stop-motion, showcasing iPhone 17 Pro's 8x zoom, 4K 120fps, and low-light capabilities in brand storytelling.

BBDO Bangkok Jumps to 10th in Asia Agency Rankings

BBDO Bangkok climbs from 20th to 10th in Asia's agency rankings with 26 acceptances. How Thai agencies pair surreal creativity with strategic rigor.

Trip.com Pivots to Pan-Asian Travel as International Bookings Surge 60%

Trip.com shifts from China focus to pan-Asian platform with 60% international booking surge. CEO Jane Sun targets intra-Asian travel leadership in 3-5 years.

PHD Wins US$10M Mandai Wildlife Media Account Across 7 Markets

PHD replaces Spark Foundry as Mandai Wildlife's media AOR across 7 APAC markets in US$10M win. Singapore hub model reflects regional centralization trends.

Lim Kok Thay Named RWS Chairman as Genting Centralizes Control

Genting consolidates strategic control as billionaire Lim Kok Thay takes RWS chairmanship while maintaining group CEO roles. Leadership realignment mirrors broader Asian hospitality governance shifts.

Man of Many Appoints Head of Social as Video Budgets Surge

Man of Many's new head of social signals publisher pivot to video as APAC marketers allocate 50%+ budgets to video platforms. What it means for branded content.

Coca-Cola's Multi-Genre Music Play Targets Cross-Gen World Cup Fans

Coca-Cola taps J Balvin, Travis Barker, and Steve Vai for Van Halen's 'Jump' remake, targeting cross-gen World Cup audiences across US, Canada, Mexico markets.

Pepsi Turns Coldplay Kiss Cam Viral Moment Into Super Bowl Ad

Pepsi transforms a viral Coldplay concert kiss cam incident into a Super Bowl commercial targeting Coca-Cola, demonstrating rapid-response cultural marketing.

OPPO Shifts from Specs to Storytelling in Cricket-Led Reno15 Push

OPPO India shifts from specs to cultural storytelling with cricket-led Reno15 campaign timed to T20 World Cup and IPL, signaling broader trend in tech marketing.

Hang Seng's Celebrity CNY Play Targets Q1 Deposit Competition

Hang Seng deploys Nicholas Tse across 18 districts with HK$1M lucky draw to defend deposits as digital banks double personal loan share to 7.6% in Q1 2025.

Mercedes S-Class Faces 35% Price Gap vs Chinese Luxury Rivals

Mercedes faces 35% price premium vs Huawei's Maextro as China's luxury car market contracts 80%. How German automakers defend positioning amid local competition.