Email Study: 'Valentine' Beats 'Valentine's' by 22%

Jacquard's analysis of 61,000 promotional emails reveals 'Valentine' beats 'Valentine's' by 22%. Practical terms like 'shipping' drive 28.3% uplift, while generic romance words backfire.

Aurasell Launches AI-Native GTM OS Without CRM Replacement

Aurasell's new GTM OS overlays Salesforce and HubSpot without replacement, consolidating 15+ sales tools. Revenue teams see impact in 2 hours while closing the AI adoption gap.

iFast Rebrands FSMOne to FSM Global, Eyes Cross-Border Expansion

iFast's FSM Global rebrand signals shift from local to international wealth management. With record 50% profit growth and London banking operations, the Singapore fintech targets Asia's cross-borde...

DBS, MariBank Eliminate Remittance Fees to China

DBS and MariBank eliminate remittance fees to WeChat Pay, capturing Chinese New Year demand. How fintech competition reshapes cross-border payments in Singapore.

Elevate Mentoring Programme Expands to Sydney and New York

Elevate, the world's largest free mentoring programme for event professionals, launches international hubs in Sydney and New York with backing from Amplify, Seed, and Wonder agencies.

10 Independent Creative Agencies Leading APAC Pitch Wins

Independent agencies like GIGIL are outperforming global networks across Asia-Pacific. See which 10 shops are winning major brands and sweeping regional creative awards.

Supermassive Appoints Strategy Director Amid Independent Agency Growth

Australian independent agency Supermassive hires TBWA Sydney's Josh Taylor-Dadds as first executive strategy director. Move signals boutique agencies building specialized leadership to compete with...

How AI Dubbing Is Collapsing APAC Campaign Timelines

TikTok's Symphony AI integration with Fabulate cuts localization to 60 seconds, enabling brands to scale creator campaigns across 15+ Asian languages without re-filming or re-briefing.

Why Production-Heavy Media Firms Face Liquidity Crunch

Singapore media firm NoonTalk Media's losses doubled to SG$1.6M as production revenue collapsed 54%. The crisis reveals how independent vendors struggle amid Asia's consolidation wave and client sp...

Visa Appoints Alvina Seah to Lead New Asia Pacific Creative Studio

Visa establishes in-house Design and Creative Studio in Asia Pacific, appointing veteran agency leader Alvina Seah as head. Strategic move strengthens regional creative capabilities amid AI-driven ...

Dentsu CEO Removed After A$2.85B Impairment Loss

Dentsu Group ousts CEO Hiroshi Igarashi following a ¥310.1 billion goodwill impairment charge, with international operations and Asia Pacific revenue declines signaling deeper structural challenges...

Why APAC Brands Are Rethinking Gen Z Strategy After Leadership Backlash

Philippine senator's Gen Z criticism exposes broader corporate disconnect as younger consumers command $450B spending power. APAC brands must rebuild trust through culturally aligned strategies.