News
Lufthansa Group's five-year Omnicom Media appointment covers four airline brands and approximately 10,000 performance campaigns. The global contract highlights a harder CMO challenge: combining media intelligence and buying scale without losing local brand decisions or reliable sales measurement.
News
Neville Brody has joined Toaster as creative chair as the product marketing agency expands its AI Studio and prepares Toaster Labs. The hire highlights a decision facing CMOs: how to scale creative production without making brand identities less distinctive.
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Summit Media's takeover of PEP.ph and SPIN.ph ends a nearly two-decade partnership with GMA Network. Its new technology venture adds a harder commercial test: whether publisher-owned fan communities can become sustainable businesses without eroding the editorial trust that attracts them.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
B&D has hired magician Dynamo to reveal the gap between a closed garage door and a locked one, launching Roll-A-Door Secure with a live Sydney stunt. The campaign shows how brands can turn an overlooked product feature into a consumer lesson, if they measure more than attention.
OpenAI's new Business Hub brings verified profiles, AI discovery metrics and customer-facing agents into ChatGPT. For marketing leaders, the opportunity is better control of business information, while the new risk is relying on a platform for customer interaction and measurement.
Stan's Typefully acquisition brings social publishing into a creator storefront business. The deal shows why creator platforms want to influence audience growth before checkout, while raising fresh questions for marketing leaders about attribution, data portability and platform dependence.
Anjali Sud's move from Tubi to SiriusXM brings streaming expertise to an audio business with a larger advertising footprint but little overall ad revenue growth. The next challenge is proving that added podcast and YouTube reach can deliver measurable results without diluting paid listening.
Vudoo's A$22 million funding round is about more than shoppable ads. As checkout moves into publisher content and paid media, CMOs must scrutinize merchant data access, attribution and customer experience before treating every impression as a potential transaction.
Fox now owns Roku's connected TV gateway alongside Tubi and FOX One. Its US$22 billion acquisition gives the group new advertising and distribution reach, but makes independent measurement and fair access the critical questions for streaming buyers.
Mobile engagement platforms differ in messaging channels, behavioral targeting, retention analytics and implementation requirements. This guide compares nine providers for APAC app marketing teams, with particular attention to regional messaging, customer data and procurement trade-offs.
European regulators say TikTok's recommendation feed can trap users in harmful content loops. The preliminary case puts a question to media leaders: how much of a platform's reported attention reflects sustainable audience value rather than compulsive consumption?
Liverpool FC's 2026 “Nice One” campaign reaches supporter communities in 24 cities across 16 countries, including Jakarta, Bangkok and Singapore. The bigger test is whether its thank-you message can become a lasting brand platform that strengthens local fan participation.
AVENIR GLOBAL's acquisition of Marker Collective combines three specialist communications agencies with Delve, an AI-powered media intelligence platform. The deal raises a larger question for agency chiefs and communications leaders: how much of a PR firm's value now lies in its shared intelligence?
Uber Japan's Reichi campaign promotes Taxi inside the Eats app. Its September data reveals an awareness gap and a chance to convert existing users across services.
KFC's KWENCH launch introduces 11 specialty drinks as a permanent subbrand. The challenge is winning new beverage visits, not just attention for a music video.
