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Nine brands from Etsy to Disney embraced empowerment messaging this summer. Consumer anxiety about AI is driving control-focused creative.
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93% of APAC retail sales happen offline but unmeasurable. BFJ Digital shows how attribution bridging drives 30% revenue increase and better ROI.
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Meta's new paid tiers and ad-free options threaten to reduce advertising inventory for APAC brands. CMOs must prepare for rising CPMs as user adoption grows.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
HilltopAds launches Smart CPM. Automated bidding now manages 68% of global ad decisions, making it table stakes for competitive networks.
Quant AI's Ava agent delivered 84% autonomous resolution and 26% call time reduction at Fortitude Re in production. A benchmark for enterprise AI deployment in financial services.
Top creators are rewriting what success means on YouTube: setting personal boundaries, investing in studio quality, and shifting traditional media's platform priorities.
OpenAI hires Colin Fleming as CMO, prioritizing enterprise revenue. The move reveals how AI vendors compete for Asia-Pacific marketing budgets.
Netflix and Spotify team up for exclusive Jay Shetty podcast rights, reshaping media distribution and brand access in Asia and beyond.
66.5% of CMOs confirm AI skills gaps in their teams. Now 13.6% of marketers lack skills for their current job, up from 9.9%. Why awareness hasn't translated to action.
QVC abandons legacy cable business to become a social commerce company on TikTok. The 40-year-old retailer targets $1.5B in streaming revenue within three years.
Global brands are betting on real-world experiences over digital impressions to build loyalty. 84% of marketers plan increased event spending in 2026.
DataHub Cloud v1 solves enterprise AI hallucinations by adding data context. Marketing leaders using Databricks Genie and Snowflake Intelligence see accuracy jump from 50% to 90%.
Mailchimp launches Analytics AI to transform marketing data into strategic decisions. The feature signals a shift toward fully autonomous campaign execution.
Google's AI Performance Insights tool gives retailers visibility into how products surface in conversational shopping. Product data quality now determines visibility in AI recommendations.
Nike launches Nike By You customization hubs for BTS's ARIRANG tour, transforming passive merchandise sales into interactive design experiences. A strategic shift in how brands monetize fandom across Asia-Pacific.
