news
Australian Pork shifts Chinese New Year messaging from abundance to ingredient quality in Singapore. Creator partnerships and biosecurity standards drive consumer confidence repositioning.
news
Leonardo AI shifts from experimentation tool to professional infrastructure with new 'Yours to Create' rebrand. 200%+ ARR growth from enterprise customers validates creator-first platform strategy.
news
Kerry Stokes exits Southern Cross Media chair role post-merger with Seven West. Market capitalization drops A$100M despite 99% shareholder approval, signaling investor skepticism on broadcast conso...
news
Senior communications departures in regulated APAC markets now carry measurable business risk. Agency consolidations and high-profile hires reveal how companies compete for crisis-experienced leaders.
news
Australian agency holding company Enero Group lifted EBITDA 35% to US$7.4M despite 1% revenue decline. Cost discipline and AI experimentation replace growth strategy amid client headwinds.
news
Omnicom's US$941M Q4 loss masks 28.6% underlying earnings growth post-IPG acquisition. Asia Pacific integration faces headwinds with only 10.7% regional revenue contribution.
news
Spotter positions creator programming as direct alternative to traditional TV upfronts. Kinigra Deon's 7-month deal cycle shows accelerated timelines versus broadcast development.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Sea Limited and Google partner on AI across Garena, Shopee, and Monee. Agentic commerce tools position Southeast Asia as innovation hub, not follower market.
Marico appoints L'Oréal's regional eCommerce leader as Beauty CEO, signaling shift from acquisition-led to execution-led growth. Digital portfolio hit ₹750 crore run-rate in FY25.
Which platforms power chat commerce across Asia? This vendor map covers 12 tools serving LINE, WeChat, and WhatsApp-first markets—essential for retail and enterprise leaders.
Vietnam's $90B SME credit gap is shifting fintech competition from consumer payments to business lending. Banks and global fintechs race to capture untapped market as MoMo dominates wallets.
Vietnam's fintech market shifts from consumer payments to SME lending as digital wallet saturation peaks. Business-focused services now grow 24% annually, signaling a structural market pivot.
As 90% of searches shift to AI platforms by 2026, traditional SEO monitoring fails. Discover 12 tools tracking your brand across ChatGPT, Perplexity, and Gemini—from $29 to $2,000+ monthly.
SCA's Listnr platform acquires The Inspired Unemployed podcast with 4.2M social followers. Move signals aggressive comedy talent strategy as Asia-Pacific podcasting grows 18% annually through 2030.
Email forwarded to you? Subscribe and visit us to learn more. Follow us on LinkedIn and X for key insights on marketing in Asia. Got a story tip? Send it to info@missionmedia.asia Hi everyone, Singapore's DayOne Data Centers is eyeing a US$5 billion IPO, tapping
Former AFR columnist Joe Aston's subscription publication Rampart reached profitability in month two with single-digit churn. A case study in independent journalism economics for media leaders.
Amazon's MCP Server enables Claude, ChatGPT, and Gemini to manage ad campaigns via plain language across Asia-Pacific. 67% faster launches reshape programmatic advertising for agencies.
Netflix appoints Amanda Duthie as ANZ Content Director, positioning Australia and New Zealand as a global production hub. New 2026 slate balances local storytelling with major international product...
Commercial Radio & Audio names Nine's growth executive Helena O'Dowd as head of commercial strategy to drive the 2030 Strategic Plan. How traditional audio broadcasters compete against streaming pl...