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Old Navy's MrBeast campaign lifted traffic to its online kids assortment by more than 22%, offering an early test of creator-led retail marketing. CMOs should now connect creator reach to product demand, customer acquisition and sales before treating the model as a turnaround engine.
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Compare nine consent management platforms for APAC marketing teams, from enterprise privacy suites to self-service and publisher CMPs, with practical guidance on localization, enforcement, integrations, hosting and implementation fit.
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Beco’s court setback shows why challenger brands cannot validate comparative advertising line by line. CMOs must substantiate the conclusion consumers are likely to draw from the full creative execution, especially when health, safety or ingredient claims carry the attack.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
Vistar Media is bringing its full programmatic outdoor stack to Japan, where outdoor and transit spending are already growing. The move gives regional CMOs a faster route to local screens, but it also raises harder questions about inventory quality, measurement and local buying control.
Pocket Entertainment’s $500 million ARR milestone links AI-led creation, localisation and distribution with faster market entry and stronger retention. For CMOs and media leaders, the operating lesson is to connect production tools with audience data, rights and measurable engagement.
Compare nine digital asset management platforms for APAC marketing teams, from enterprise content suites to Australia-based specialists, with practical guidance on regional hosting, permissions, localization, integrations, compliance, and rollout fit.
Special turned KFC Australia’s limited-time pickle range into “Picklecore,” a fabricated subculture built from fashion codes, absurdity and creator activity. The campaign shows how a tight cultural platform can give a short product window more participation value than a conventional menu launch.
Compare eight journalist and media databases for APAC outreach, from regional specialists to global PR suites. This guide shows communications teams how to test contact accuracy, local-language coverage, workflow fit and total cost before signing a contract.
Australia's proposed feed-choice rules would let people choose between algorithmic recommendations and posts from accounts they follow. For CMOs and communications leaders, social discovery becomes a distribution variable requiring separate measurement and stronger owned-audience plans.
Circana has added Google’s Meridian framework to Liquid Mix, separating open-source modelling from the proprietary data and calibration that make it actionable. CMOs should now test data coverage, experimental grounding and decision ownership before shifting budgets.
Campbell's is concentrating marketing behind stronger brands as sales decline and costs rise. The move reflects a wider CPG shift toward fewer, bigger bets, but CMOs need allocation rules that distinguish structurally weak brands from those that have simply been underfunded.
The FTC's case against Amazon puts retail media auction pricing under scrutiny. The allegations are unproven, but CMOs now have a practical reason to demand written auction rules, change notices and independent cost audits before retailer platforms receive more budget.
Australia’s digital ad market reached $19.8 billion in FY26 as social video captured 41% of video spend. The growth gives CMOs a sharper allocation question: how to fund social and connected TV without splitting strategy, creative standards and measurement.
New creator-fee research shows brands are entering negotiations without dependable benchmarks. Pricing tools can narrow the gap, but CMOs still need procurement rules that account for rights, exclusivity, market conditions and expected outcomes across regional campaigns.
Microsoft’s AI Max rollout makes search automation portable across platforms and campaign defaults. For CMOs, the decision is no longer only whether AI improves conversion, but who governs imported settings, generated copy, query expansion and landing-page routing across markets.
