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REBORN appoints Harvard-trained Mike Bubenicek to close Australia's creative AI gap. The hire targets the 32-point divide between surface-level AI adoption and strategic integration in local agencies.
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AKQA Australia names The One Club's third-ranked strategist Kyle Duckitt as Executive Strategy Director, completing a five-discipline leadership build to compete for complex client assignments.
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Burson ANZ leader Tom Horn departs for in-house role as WPP considers selling its global PR business. Second senior exit in weeks signals leadership instability.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
News Corp Australia debuts Glamour as a digital-first brand in June 2026, expanding its Condé Nast portfolio with social-first content targeting young Australians.
Assembly Global replaces its APAC CEO with a federated leadership model following the ADK Global acquisition. What this means for agency consolidation in Asia.
Dubai's RTA shifts from enforcement to emotional messaging with 'Drive Like Your Mother is Watching.' Saatchi & Saatchi's maternal voice strategy targets everyday habits, proving behavioral compliance works better than penalties.
Possible Conference secures 55% sponsorship growth and 292 sponsors for 2025, while shifting content distribution from X to YouTube. A sign of how major B2B events are diversifying platform partnerships.
Airbnb Australia restructures its entire marketing roster, appointing We Are Social for influencer and social programs while Ogilvy PR takes over communications. A strategic reset targeting Australia's A$7.5B social ad market.
ARN's US$200M talent contract creates investor vulnerability as market capitalization swings expose concentration risk in Australia's broadcast sector.
Omnicom secures IBM's global media mandate across Americas, EMEA, and APAC, beating WPP and Publicis. The win signals post-merger scale advantages in competitive pitches.
Indonesia's 150M gamers drive a US$14B gaming opportunity by 2030, but most brands are failing to localize strategies. Creator-led discovery, not paid ads, drives adoption.
Independent agencies captured 64% of new Australian advertising business in 2025 as AI enables small teams to match holdco output. Dentsu and WPP report massive losses.
Meta is forecast to surpass Google in global digital ad revenue for the first time by 2026, driven by AI tools and Reels growth. A major shift in the ad market hierarchy.
Vinyl Group restructures leadership with ByteDance veteran Jonathon Oake as COO following US$10.5M Val Morgan Digital acquisition. The deal adds BuzzFeed, LADbible, and Fandom to its portfolio.
Australian consultancy SOLVD joins a growing trend of independent agencies adopting group structures to scale without holding company overhead. APAC independents are competing at group scale through specialist divisions and hybrid partnerships.
