Mumbrella360 Phishing Scam Targets APAC Marketing Pros

A phishing campaign impersonating Mumbrella is circulating across APAC, offering fake conference tickets. Mumbrella confirms the emails are fraudulent and has reported the scam to authorities.

Why Studios Are Reclaiming Publishing to Deepen Franchise Control

Paramount launches in-house publishing to deepen franchise control across print, digital, and audio. Studios are reclaiming publishing to own their IP ecosystems.

Tourism Fiji CMO Srishti Narayan Steps Down After Record Growth

Tourism Fiji's CMO departs after driving three consecutive years of record visitation, leaving newly appointed CEO Paresh Pant to fill the role amid broader leadership transitions.

AI Bot Traffic Surges 300% YoY, Forcing Publisher Action

Arc XP and TollBit partnership gives 2,500+ publishers tools to monitor, block, and charge AI systems for content scraping as bot traffic explodes 300% year-over-year.

Anonymous Content Appoints First Chief Communications Officer

Anonymous Content names Liza Burnett Fefferman as its first CCMO, unifying communications across three divisions. The newly created role signals how media companies are centralizing brand strategy.

Possible Conference Doubles Footprint, Expects 6,500 Attendees in 2026

Possible Conference doubles its footprint to two Miami Beach hotels and expects 6,500 attendees in 2026. CMOs from Coca-Cola and Unilever confirm attendance as organizers address vendor-to-marketer ratio concerns.

Mars Rolls Out M&M'S Marvel Gaming Campaign Across 8 APAC Markets

Mars deploys purchase-linked gaming across 8 APAC markets with AI receipt scanning and Marvel tie-ups. The activation achieves 14% QR scan rates—140x higher than standard digital ads.

Former Uber APAC CMO Andy Morley Joins Pet Circle as CCO

Former Uber APAC CMO Andy Morley joins Pet Circle as its first chief customer officer. The move signals the Australian e-commerce retailer's push to unify customer strategy amid financial losses.

JWX, QuantumPath Partner to Automate Programmatic Buying Across Asia

JWX and QuantumPath launch multi-DSP orchestration layer automating campaign setup across Asia's programmatic market. Agencies report 5-10x productivity gains with error rates below 1%.

Rubicom Appoints Roy Nasrallah as Group CEO Amid MENA Restructure

Rubicom reshuffles leadership with Roy Nasrallah as Group CEO, signalling a strategic pivot from traditional advertising into brand strategy and growth services across MENA.

US$3.9B World Cup Ad Spend at Risk From Data Naming Errors

Up to US$3.9B in World Cup advertising spend is at risk globally due to inconsistent campaign naming conventions. Brands face 80% data loss when taxonomy structures break across platforms.

123RF Launches Sphere AI to Consolidate Marketing Tool Fragmentation

123RF's new Sphere AI platform consolidates fragmented marketing tools into one integrated system, helping teams cut campaign turnaround times by up to 80% across Southeast Asia.