11 Creator Commerce Platforms to Evaluate for SEA 2026

CMOs need a structured framework to evaluate creator commerce platforms in Southeast Asia. This guide assesses 11 platforms on live commerce, AI creator matching, attribution, and multi-market reac...

Telstra Turns E-Waste Into Working Synthesizer to Drive Recycling

Telstra partners with The Avalanches to build a functioning synthesizer from e-waste, addressing Australia's triple-global-average e-waste production. Campaign targets 65M idle devices in homes.

US Alleges DeepSeek Used Banned Nvidia Chips in China

Trump administration alleges DeepSeek trained AI on banned Nvidia Blackwell chips in Inner Mongolia. Export control violations raise stakes for US-China tech competition and Nvidia's China revenue ...

PHD Wins US$20M Menarini APAC Media Mandate Across 11 Markets

PHD consolidates Menarini's regional media business across 11 Asia-Pacific markets in a US$20M win. The shift from market-by-market to centralized Singapore hub signals pharma's push for regional e...

Bastion Appoints Joanne Norton as Insights MD in APAC Expansion

Bastion names L'Oréal and Bondi Sands veteran Joanne Norton as Insights MD, signaling aggressive APAC expansion. The appointment coincides with KFC New Zealand win.

M+C Saatchi Names Sophie Gallagher as Group Strategy Director

M+C Saatchi names Sophie Gallagher as Group Strategy Director to unify media and creative planning across Australian operations, signaling broader APAC leadership restructuring.

Why Organic Viral Moments Outperform Paid Campaigns for Asian Brands

Baby macaque Punch's viral moment drove IKEA sellouts across Asia without paid ads. How organic authenticity outperforms traditional campaigns for Asian brands in 2026.

KFC Thailand Wins Cannes Lions Gold for Education Campaign

KFC Foundation Thailand's 'Bucket Search' programme wins Cannes Lions Gold for raising awareness of Thailand's education crisis affecting nearly one million out-of-school youth through collectible ...

Uber Consolidates APAC Marketing Under Single Regional Leader

Uber consolidates Asia Pacific marketing under single regional leader. Ally Doubé promoted internally to oversee nine markets across rides, food delivery, and membership programs.

Moonfolks Opens First Independent Agency Office in Brunei

Independent Southeast Asian agency Moonfolks enters Brunei's untapped creative market, becoming the first foreign independent agency to establish a physical office in the sultanate.

CapitaLand Investment Posts SG$142M Loss on China Portfolio Revaluation

CapitaLand Investment posts SG$142M loss as China portfolio revaluation losses hit SG$439M. Five-year cumulative write-downs reach SG$1.6B, signaling structural decline in Asian real estate markets.

Simmons Reappoints Secret Little Agency as Regional Creative Partner

Singapore independent agency TSLA wins competitive reappointment as Simmons' regional creative partner across five Southeast Asian markets, extending a 14-year partnership rooted in the Beautyrest ...