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Enigma's hepatitis B campaign shows how communications leaders can dismantle a harmful misconception without amplifying it, using inverted hazard codes, community-led development and a physical dining-table installation that turns social contact into the message clearly.
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Kogan’s AI agents now resolve most handled conversations without human escalation while customer satisfaction rises. The case gives retail CMOs a clearer test for automation: measure true resolution, preserve human access and redesign frontline roles.
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Compare nine digital experience platforms for APAC marketing teams, with practical guidance on content, personalization, experimentation, integrations, regional hosting, implementation demands and the operating model that best fits a multi-market organization.
Southeast Asia's top marketing and comms roles are open now. Bookmark this curated list and check back weekly for fresh opportunities across Singapore, Indonesia, the Philippines, and beyond.
Programmatic DOOH platforms are automating outdoor ad buying across Asia-Pacific, letting CMOs target screens in real time like Google Ads. Here's which eight platforms are reshaping the market.
Affiliate marketing budgets are surging across Asia as rising ad costs force CMOs to shift spend. Here are eight platforms delivering measurable ROI.
Build your APAC comms stack with six essential PR tools designed for multilingual markets, mobile-first consumers, and complex regulatory environments.
Brand reputation swings fast in Asia. Monitor mentions across TikTok, Reddit, and Shopee in real-time to catch crises before they hit revenue.
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
A leading source of news and industry intelligence for media, marketing, and communications professionals across Asia Pacific.
REALMS is positioning cultural strategy as the connective layer between brand teams and specialist agencies. Its launch asks CMOs to decide who aligns social, creators, earned, media, content and experiences before separate channel plans harden.
The New York Times is using 175 years of advertising to sell more than reach. Its archive turns historical context into a premium media asset, giving publishers and CMOs a clearer test of what trusted environments should add beyond impressions and whether that value deserves a distinct budget.
Hector is tying quick-commerce advertising to inventory, pricing and dark-store fulfilment, then attaching fees to measurable outcomes. The model gives CMOs a sharper test: whether connected data can turn media optimisation into accountable commercial action.
Infillion’s Foursquare acquisition combines location signals with Catalina purchase data and media execution. The tighter stack may improve offline attribution, but CMOs need contract terms that preserve data access, methodological scrutiny and independent checks for accountability.
Compare nine creative review and approval platforms for APAC marketing teams, with practical guidance on markup, version control, workflow routing, external reviewers, integrations, security, regional operations and the right fit for each campaign process.
AnyMind connects livestream analytics, campaign discovery and payments in one workflow. As Twitch opens similar tools to more creators, CMOs can treat livestream sponsorship as managed media, but only with standards for attribution, brand safety and creator control.
R/GA's BRDNA Sequencer turns brand systems into instructions coding agents can use. The launch raises a practical CMO question: who owns the rules, regional exceptions and approvals when AI produces brand work inside everyday design tools across markets?
Clean Creatives' searchable 2026 F-List documents 1,321 fossil fuel contracts across 802 agencies. The database gives CMOs a new reason to verify agency client conflicts, regional affiliates and disclosure rules before a pitch becomes a reputational problem.
Compare nine ad fraud and verification platforms for APAC advertisers, with guidance on media quality, brand suitability, click protection, mobile attribution fraud, regional coverage, evidence access and the proof to demand in a pilot.
Target has put marketing, guest experience, Roundel and Target+ under one executive. The structure gives its CMO direct influence over customer trust and commerce revenue, raising a sharper governance question for retailers building media and marketplace businesses.
After four years teaching consumers that Uber Eats delivers far more than takeaway, the platform is trying to make relief its next distinctive asset. “Phew” tests whether a mature delivery brand can turn functional breadth into an emotional reason to choose it.
Old Navy's MrBeast campaign lifted traffic to its online kids assortment by more than 22%, offering an early test of creator-led retail marketing. CMOs should now connect creator reach to product demand, customer acquisition and sales before treating the model as a turnaround engine.
