Timely updates on marketing, media, and communications developments in Asia.
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Convo Media's StoryVideo connects connected-TV advertising with mobile content experiences. As Australian video investment rises, the launch raises a sharper question for CMOs: can cross-screen creative produce measurable action, rather than simply extend an ad across more surfaces?
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Taboola is taking its publisher-powered DeeperDive AI answers to Motorola smartphone lockscreens. The move could give news content a new discovery route, but leaves major questions about referral traffic, attribution, advertising terms and the publisher relationship unanswered.
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Special's partnership with Waterman Capital introduces a new global ownership structure while keeping regional partners in charge. The investment will fund market expansion, technology and adjacent services, testing how far an independent creative network can scale without sacrificing autonomy.
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Contiki's GO WANDER overhaul pairs eight travel categories and 76 new or redesigned trips with a new booking experience and social-first micro-drama. It offers a test of how far brands must change the product behind a repositioning, and how CMOs should measure the result.
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Meta's partnership with AnyMind Group connects live video ads to shopping streams across Asia Pacific. The deal could turn livestream commerce into a paid acquisition channel, but CMOs must separate incremental orders from larger audiences, longer streams and attributed sales.
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RACV’s new platform turns roadside, home and insurance service into one brand promise. The work shows why CMOs need operational evidence, not just emotional storytelling, when a campaign must hold across products, customer interactions and markets.
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Pinterest has opened selected visual-discovery ad inventory to programmatic buying across Asia Pacific through Magnite and major DSPs. A June brand test points to incremental reach, but CMOs still need transparent supply paths and independent evidence before shifting budgets.
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Volkswagen's Walkinshaw World turns Australian roads into more than advertising backdrops. AI-assisted route planning connects hyperlocal outdoor creative with bookable dealer test drives, offering automotive CMOs a sharper test of whether memorable campaigns can produce qualified demand.
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EngageLab’s Agent Email can receive customer replies, answer from company knowledge and write intent signals into CRM. The launch turns lifecycle email into a live service channel, forcing CMOs to define ownership, escalation rules and response quality.
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An AI election answer sent donors to the wrong campaign, showing how answer engines can distort high-intent journeys. Communications leaders must audit not only how AI describes their organisation, but where recommendations send people and whether those destinations are verified.
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Meta delayed its revised commercial terms after publishers challenged the website-crawling language. The pause gives media executives and other IP-heavy businesses time to separate platform distribution directly from permission to collect and use their content.
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Pentawards’ 2026 winners show packaging moving beyond visual identity. From wine sediment labels to ketchup-pocket fry boxes, the strongest designs change product use, materials and operations, giving CMOs a reason to bring packaging into strategy earlier.