news
The Performative Marketing Trap: How Activity Hides Weak Brands
Most brands hollow out despite working harder. Daniel Pankraz at Mumbrella360 exposed how visible activity disguises weak strategy and why discipline beats volume.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
The New Rule in Asian M&A: Keep Acquired Brands Exactly as Is
Asia-Pacific M&A hit $946B in 2025. Smart acquirers are preserving acquired brands intact—protecting the trust premiums that justified the purchase.
news
Independent Agencies Turn to Industry Membership as Competitive Edge
Independent agencies turn to industry membership for competitive advantage. Foundry512's ANA join signals how mid-size agencies are navigating media fragmentation and consolidation.
news
Why Enterprise AI Deployments Fail: A Hiring Pattern Reveals All
Krisp hires BPO veteran Graham Brown as CGO for Europe, signaling Voice AI vendors are prioritizing operational expertise over sales firepower. A hiring pattern that reveals the real barrier to enterprise AI adoption.
news
Major Brands Ditch Performance Marketing for Entertainment-First Strategy
Major brands are abandoning performance marketing for entertainment. Learn how Mattel and SharkNinja are rediscovering storytelling's power.
news
Tollring and Amity Win International AI Awards for Vertical AI Systems
Tollring and Amity win major AI awards for vertical systems built for specific industries. A sign enterprise AI is shifting away from generic chatbots.
news
Why AI Travel Planners Can't Actually Book Your Trip
GDS systems fail at AI bookings. Travelport partners with Anthropic to modernize travel infrastructure using Claude and MCP for live transactions.
news
Zendesk Appoints AI-Native CMO as Enterprise CX Race Intensifies
Zendesk appoints AI-fluent CMO amid CX race. Her Amplitude repositioning experience signals the shift marketing leadership needs in the AI era.
news
Why Australia's Ad Bodies Are Out of Sync With Their Members
Australia's five holding companies have integrated media and creative, but their industry bodies remain split. CEO demands for merger highlight structural obsolescence.
news
AMI's Bronwyn Heys Named Zambrero CMO in Major Career Pivot
Former AMI CEO Bronwyn Heys joins Zambrero as CMO, moving from professional association to direct brand marketing leadership.
news
Denodo Brings Agora Data Service to Microsoft Marketplace in APAC
Denodo's Agora data service is now on Microsoft Marketplace in APAC. Enterprise customers in Singapore and Australia can procure through Azure channels.
news
VistaCreate's AI Writer Accessibility Pitch Doesn't Match Its Pricing
VistaCreate claims its AI Writer makes design accessible to everyone, but it's exclusive to the US$10 Pro plan. Here's why the positioning matters for APAC marketers adapting content across Thai, Indonesian, and Vietnamese.