19 Feb 2025 4 min read Greenwashing vs Impact: How SE Asian Brands Can Communicate ESG Authentically Sustainability has become a key concern for consumers in Asia and brands must respond. Here's a quick guide on how to avoid greenwashing.
18 Feb 2025 4 min read How to Get Your Brand Featured in Southeast Asia's Tier-1 Media (Without a Big PR Budget) Securing media coverage in Southeast Asia's tier-1 publications can be a game-changer for up-and-coming brands.
14 Feb 2025 4 min read The Power of a Well-Timed PR Campaign: Rosé All Day Cosmetics While in VC, a big part of my work was dedicated to helping our portfolio fundraise. One of the best examples is Rosé All Day Cosmetics.
05 Feb 2025 3 min read Crisis Comms 101: How to Handle Negative Press Like a Pro Here are a few key strategies for handling crisis comms, backed by recent data and timely case studies in Southeast Asia
30 Jan 2025 4 min read What CMOs Can Learn from DeepSeek and the Global AI Arms Race Here are five key marketing lessons from DeepSeek’s rise in the AI game to stay ahead in an evolving global market.