News
DDB Asia Under Review as Omnicom-IPG Merger Advances
DDB Asia could be reshaped by Omnicom’s $13.5B IPG acquisition. Here’s what to know.
Leighton Cosseboom
Lists
Top 5 SEO Link-Building Tools for Asia's CMOs, Compared
Working out of Singapore or Hong Kong? Local domain backlinks can boost rankings by up to 4x and make every SEO dollar count.
News
Meta Quietly Dropped a Lead Generation Feature That Could Cut Your CAC
Meta just rewrote the rules of lead gen in Asia. Cheaper ads, free API, and AI tools for comms pros.
News
Starbucks China Stake Sale Draws Bids, Brand Loyalty Metrics Tracked
Starbucks’ China pivot shows CMOs how to localize for price-driven customers without sacrificing brand equity.
Guides
How Estée Lauder Won Asia: 5 Risk-Ready Moves CMOs Can Copy
Estée Lauder’s playbook gives Asian CMOs clear lessons on driving growth while managing risk in volatile markets.
News
BYD’s PR Tightrope Across Three Continents
BYD must juggle investor crisis comms at home with global growth stories abroad, all while managing scrutiny over pricing and quality.
News
Beijing Blinks, TikTok’s US Sale Cleared for Takeoff
China approved TikTok’s US sale, ending a three-year standoff. Here's what it means for marketing teams.
News
Apple’s $4T Signal: What It Means for IR Strategy in Asia
Apple reports fourth-quarter results on October 30. IR teams across Asia are watching the call for fresh updates on demand, AI plans, and supply resilience.
Campaigns
Booze & Brand Equity: Don Julio's Experiential Activation in Hong Kong
Don Julio’s Halloween takeover in Hong Kong shows CMOs how cultural storytelling and experiential strategy can lift Q4 revenue.
Campaigns
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
HBO Max flooded Asia with red balloons, turning landmarks from Singapore to Bangkok into eerie horror scenes.
News
Asia’s Media Giants Should Pay Attention to This $60B Warning Shot
Warner Bros. Discovery put itself on the auction block in what could be the decade’s biggest media deal. It’s a live lesson in scale, strategy, and discipline.
Lists
10 Marketing & Comms Job Openings in Southeast Asia
A live, verified list of communications roles across Southeast Asia, helping professionals find new opportunities with direct application links.