Media Relations
How to Get Press Coverage on the Crypto & Web3 Beat in Asia
I recently ran a PR campaign for a Web3 project where investors could participate in profit sharing tied to real-world consumer brands in Asia. Here's what I learned.
Leighton Cosseboom
Amplifying Influence in Asia
Building a Recession-Proof Reputation in SE Asia's Emerging Markets
Learn how leading SE Asian companies maintain trust during economic downturns through strategic communications tailored to Southeast Asia's diverse markets.
Amplifying Influence in Asia
The Evolution of C-Suite Comms in SE Asia: Beyond the Corporate Statement
Learn how executives are transforming their comms strategies from formal corporate statements to authentic digital engagement that builds trust and influence.
Amplifying Influence in Asia
PR Measurement Beyond Vanity Metrics: Proving Communications ROI to ASEAN Boardrooms
Learn how to measure PR effectiveness in Southeast Asia using frameworks that demonstrate business impact and align communications metrics with corporate objectives.
Amplifying Influence in Asia
Greenwashing vs Impact: How SE Asian Brands Can Communicate ESG Authentically
Sustainability has become a key concern for consumers in Asia and brands must respond. Here's a quick guide on how to avoid greenwashing.
Amplifying Influence in Asia
How to Get Your Brand Featured in Southeast Asia's Tier-1 Media (Without a Big PR Budget)
Securing media coverage in Southeast Asia's tier-1 publications can be a game-changer for up-and-coming brands.
Amplifying Influence in Asia
The Power of a Well-Timed PR Campaign: Rosé All Day Cosmetics
While in VC, a big part of my work was dedicated to helping our portfolio fundraise. One of the best examples is Rosé All Day Cosmetics.
Amplifying Influence in Asia
Crisis Comms 101: How to Handle Negative Press Like a Pro
Here are a few key strategies for handling crisis comms, backed by recent data and timely case studies in Southeast Asia
Amplifying Influence in Asia
What CMOs Can Learn from DeepSeek and the Global AI Arms Race
Here are five key marketing lessons from DeepSeek’s rise in the AI game to stay ahead in an evolving global market.
Amplifying Influence in Asia
What Global Marketers Can Learn from XRP’s Recent Surge
XRP's recent surge is more than just a crypto price movement—it’s a case study in brand resilience, strategic positioning, and community-driven growth.
Amplifying Influence in Asia
What the TikTok-to-RedNote Shift Could Mean for Brands in SE Asia
As TikTok faces uncertainty in the US, Chinese alternative RedNote is gaining traction. Here's why Southeast Asian brands should watch and prepare for the next big marketing shift.
Amplifying Influence in Asia
Mission Statement: How to Amplify Influence in Southeast Asia
Modern brands must remember that in the evolving marketing landscape of Southeast Asia, success isn’t measured by how loudly you shout but by how effectively you connect.