Brands
Why VinFast’s Indonesia Plant Matters for Its Regional Brand Positioning
The EV maker's Indonesia expansion doubles as a communications signal of long-term commitment to Southeast Asia.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
News
Publicis Taps Former Edelman APAC Strategist to Lead Vietnam Growth
Publicis names Huw Gildon as CSO in Vietnam, signaling the market’s growing importance for integrated agency strategies.
Brands
How SpaceX Builds Investor Confidence Before Going Public
SpaceX’s pre-IPO playbook shows how Asian companies can do a better job at bolstering valuation through smart investor comms and signaling.
Insights
The Influencer Gap Costing Asia's Brands Billions
CMOs have handed storytelling to creators without understanding why consumers trust them in the first place, creating costly stumbles and perverse incentives.
Brands
Jollibee’s Brand Sweep Shows the Power of Portfolio Architecture in Asia
Jollibee’s portfolio proves regional dominance is built on distinct brands powered by shared operational efficiencies, not scale alone.
News
Coda Unveils New Global Leadership Team After Completing Recharge Acquisition
The merged Coda–Recharge entity posted US$1.75B in 2024 sales, combining Codapay, Codashop, and Europe’s Recharge.com and Startselect into a single global platform.
News
McCann Singapore Absorbs MullenLowe in Strategic Post-Acquisition Merge
Paul Soon and Gonzalo Olivera will lead the merged firm as co-presidents, with current CEO Brandon Cheung supporting the transition through 2026.
News
Havas Media China Bets on Joanne Zhou To Win Asia’s AI-Powered Market
Joanne Zhou will lead Havas Media China’s growth while deploying the Converged AI framework, adapting tools like Vermeer and Persona Live for Tencent and Alibaba.
News
Edelman Taps New Leaders To Power Vietnam Growth and APAC Strategy
The firm named Quang Nguyen as Vietnam MD and Pooja Rawat as APAC CSO, signaling deeper investment in country growth and regional strategy.
News
YouTube Shorts Update Forces Asian Brands To Triple Output Overnight
YouTube’s update is driving up costs in Asia as brands must publish three to seven Shorts weekly, with agency fees ranging from US$60 to US$500 per video.
Campaigns
Suntory’s -196 Mystery Gets Solved in Droga5’s Surreal New Films
The campaign clears up years of confusion about what -196 means, with Droga5 Sydney turning the gap into a fresh storytelling opportunity.
News
Netflix’s Bid for HBO and Warner Bros. Could Reshape Streaming in Asia
Western content drives 61% of premium streaming in APAC, making a Netflix–Warner Bros. deal especially impactful for regional viewers and advertisers.