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Emirates, Cathay Overhaul Loyalty Programs as 77% Abandon Faster
Emirates launches NFT tiers, Cathay adds calendar tracking as 50% of APAC loyalty points go unused. How airlines combat defection with fintech partnerships.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Agnes AI Hits 200K Daily Users in Six Months Across Southeast Asia
Singapore's Agnes AI hits 200K daily users in 6 months with locally-built LLM supporting regional languages. How SEA-focused AI tools challenge global platforms.
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Bluey Repeats as Most-Streamed US Show Despite No New Episodes
Australian kids' show Bluey dominated US streaming with 45.2B minutes despite no new episodes, proving short-form content drives repeat viewing for platforms.
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Hype & Dexter Rebrands as Avidly APAC After 2023 Acquisition
Australian HubSpot agency completes integration into Finland's Avidly Group, gaining access to 300+ specialists globally while maintaining local leadership.
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Nike Breach Exposes New Risk Pattern for Asia Manufacturing Brands
Nike's 1.4TB data breach exposes design files and factory audits, revealing how ransomware attacks threaten brand IP across Asia's supply chains.
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LoopMe APAC Head Predicts Zero-Party Data Surge in 2026
LoopMe's APAC head forecasts zero-party data dominance as 62% of marketers shift to CRM-based targeting. Privacy laws force brands to rethink data collection.
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APAC Ad Regulators Tighten Scrutiny on Workplace Representation
Australia's Ad Standards expands sexist advertising definitions to employee portrayal as China fines RMB349M and UAE launches gender guidelines.
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GWM Ditches Adventure Tropes for Utility-First Ute Campaign
GWM and Thinkerbell abandon traditional adventure tropes for practical messaging in Australia/NZ ute market. A shift reflecting Chinese brands' adaptation to Western markets.
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Meta Faces Daily S$100K Fines as Singapore Tightens Scam Controls
Singapore's OCHA directive forces Meta to deploy facial recognition by June 30 or face S$1M fines plus S$100K daily penalties—setting a precedent for APAC platform regulation.
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ByteDance Pivots $14B from US Sale to Southeast Asia Push
ByteDance pivots from US operations to Southeast Asia e-commerce and AI after reducing TikTok stake to 19.9%. TikTok Shop targets $65B GMV in region by 2025.
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Singapore Unveils World's First Governance Framework for Agentic AI
IMDA's world-first framework sets compliance rules for autonomous AI agents. Four pillars address risk assessment, accountability, technical controls for marketing tech stacks.
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Apple Faces $38B India Penalty Over App Store Antitrust Probe
India's CCI demands Apple's global financials for App Store probe, risking $38B penalty. Asia's regulators intensify Big Tech scrutiny after Korea, Japan precedents.