Greenwashing vs Impact: How SE Asian Brands Can Communicate ESG Authentically
Sustainability has become a key concern for consumers in Asia and brands must respond. Here's a quick guide on how to avoid greenwashing.
Leighton Cosseboom
How to Get Your Brand Featured in Southeast Asia's Tier-1 Media (Without a Big PR Budget)
Securing media coverage in Southeast Asia's tier-1 publications can be a game-changer for up-and-coming brands.
The Power of a Well-Timed PR Campaign: Rosé All Day Cosmetics
This week, we're taking a look at one of our real-life case studies where PR led to a valuation uplift, while also unpacking crisis comms 101.
The Power of a Well-Timed PR Campaign: Rosé All Day Cosmetics
While in VC, a big part of my work was dedicated to helping our portfolio fundraise. One of the best examples is Rosé All Day Cosmetics.
Crisis Comms 101: How to Handle Negative Press Like a Pro
Here are a few key strategies for handling crisis comms, backed by recent data and timely case studies in Southeast Asia