Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Netflix's YouTube clip restrictions backfire on podcast partners while the streamer uses the same strategy itself. CMOs must rethink exclusivity deals that block access to Asia's dominant discovery platform.
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APAC Effie Awards shift focus to business results over creativity. CMOs must prove campaigns drive measurable outcomes, not just creative merit.
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Women executives across APAC now control tech budgets and vendor selection for major brands. CMOs must adapt partnership strategies accordingly.
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Kyle Sandilands seeks US$88M payout after ARN suspension, exposing how unsustainable talent deals create governance crises when relationships fail.
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Singapore trains 100,000 workers in AI by 2029 to prevent job displacement and boost productivity. CMOs must prepare for AI-skilled talent competition.
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DoorDash hired Duolingo's viral mastermind to produce one breakthrough moment monthly. CMOs should watch how food delivery brands weaponize social as a content engine, not a distribution channel.
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Spotter's Creator TV model challenges Asia's volume-based KOL strategy by proving quality creators drive measurable loyalty and engagement at scale.
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Most B2B marketers can't track AI-driven buyer activity. 81% are blind to their brand visibility in AI answers, risking misrepresentation before buyers ever visit your site.
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Pop Mart's lawsuit against 3D-printing platform Bambu Lab signals a watershed moment for IP enforcement. CMOs must prepare for stricter liability rules as courts reshape platform protections.
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Indonesia bans under-16s from eight major platforms starting March 28, forcing CMOs to overhaul youth-targeted campaigns in Southeast Asia's largest digital market within weeks.
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Integrated agencies are gaining traction as APAC brands consolidate vendor lists. Two-thirds of marketers plan fewer partnerships by 2027, reshaping how agencies compete.
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SBS fills Chair vacancy after eight months, but MD role remains open. Governance gaps expose leadership risks at Australia's multicultural broadcaster.