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SBS Fills Chair Role After 8-Month Vacancy; MD Position Still Open
SBS fills Chair vacancy after eight months, but MD role remains open. Governance gaps expose leadership risks at Australia's multicultural broadcaster.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Why APAC Marketers Are Doubling Down on Effectiveness Metrics
APAC marketers are using Effie Awards frameworks to embed effectiveness metrics into daily operations, not just award submissions. Here's why CMOs should care.
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Female Founders in Southeast Asia Receive Less Than 1% of VC
Female founders in Southeast Asia captured less than 1% of VC in H1 2025. Investor composition, not founder quality, determines funding outcomes.
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Why Luxury Publishers Are Testing AI in Editorial Design
Style by SCMP's AI comic signals luxury publishers are moving beyond marketing automation into narrative-driven storytelling. Here's why CMOs should pay attention.
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How Eucalyptus Built US$450M Revenue Under Australia's Pharma Ad Ban
Eucalyptus hit US$450M revenue by sidestepping Australia's pharma ad ban—promoting the service, not the drug. How CMOs can learn from this regulatory workaround.
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12 Employee Advocacy Platforms Reshaping APAC Marketing
Employee advocacy platforms are reshaping APAC marketing as audiences trust employees over corporate messaging. Here are 12 platforms CMOs should evaluate.
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Why APAC Brands Are Abandoning the Corporate Script
APAC brands are ditching corporate scripts after McDonald's CEO taste-test flopped. Authenticity now drives purchase intent more than brand awareness.
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Why Trust Now Trumps Discounts in Indonesia's Ramadan Market
Indonesian consumers are ditching discounts for trust-driven purchases this Ramadan. CMOs must rebuild loyalty through transparency, not promotions.
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Samsung India Moves Media Mandate as Ad Agency Consolidation Intensifies
Samsung India ditches Omnicom over conflict fears as ad agency consolidation reshapes APAC. What CMOs need to know about holding company instability.
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How Cadillac's Nostalgia Strategy Positions EVs for Premium Australian Buyers
Cadillac launches all-electric in Australia with nostalgia-driven campaign, pairing 1950s heritage with EV innovation to win premium buyers skeptical of new brands.
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Edelman Trust Barometer 2026: Asia's Diverging Confidence Gaps
Asia's trust landscape is fracturing: Japan hits 90% insularity while China and Indonesia soar at 77-76%. CMOs must act now.
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Sling & Stone Names First Australia MD as APAC Agencies Formalize Leadership
Sling & Stone appoints first Australia MD as APAC agencies formalize leadership structures. What it signals about agency consolidation in 2025.