The Power of a Well-Timed PR Campaign: Rosé All Day Cosmetics
This week, we're taking a look at one of our real-life case studies where PR led to a valuation uplift, while also unpacking crisis comms 101.
Leighton Cosseboom
The Power of a Well-Timed PR Campaign: Rosé All Day Cosmetics
While in VC, a big part of my work was dedicated to helping our portfolio fundraise. One of the best examples is Rosé All Day Cosmetics.
Crisis Comms 101: How to Handle Negative Press Like a Pro
Here are a few key strategies for handling crisis comms, backed by recent data and timely case studies in Southeast Asia
What CMOs Can Learn from DeepSeek and the Global AI Arms Race
Here are five key marketing lessons from DeepSeek’s rise in the AI game to stay ahead in an evolving global market.
What Global Marketers Can Learn from XRP’s Recent Surge
XRP's recent surge is more than just a crypto price movement—it’s a case study in brand resilience, strategic positioning, and community-driven growth.