Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Two Australian platforms are disrupting traditional news distribution in Asia with AI-driven production and alternative revenue models. Here's why media planners should pay attention.
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Oobit taps Katashe Group to drive digital asset payment adoption across Asia, moving crypto from experimentation into everyday retail commerce.
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Oobit taps Katashe Group to drive crypto payments adoption across Asia, targeting mainstream consumer spending through stablecoin infrastructure in four markets.
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Independent agencies across Asia-Pacific claimed 44% more awards at Spikes Asia 2026, with first-time entrant Fundamental Mumbai winning Gold for its WhatsApp campaign. The surge signals a shift in creative recognition beyond traditional network agencies.
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Scape Student Living's surprise rooftop activation sold out in 60 minutes by withholding venue details until arrival. How scarcity mechanics and real-time reveals drive student housing brand engagement.
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75% of B2B ads fail to drive growth. Asian marketers are abandoning corporate polish for authentic humor—and a viral Norwegian campaign proves it works.
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Komerz unites brand strategy with sales measurement in $330M Glassbox acquisition, creating a 'Creative Commerce' platform that connects upper-funnel brand building to transaction-level data.
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Australian media stocks have lost 60% since 2022, signaling structural industry decline. CMOs must recalibrate earned media strategies as journalist talent pressure and audience fragmentation reshape regional media landscapes.
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The Omnicom-IPG merger is eliminating senior advertising roles across Asia and compressing executive pay by up to 60% as the combined company pursues US$750M in savings.
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Constructor's AI-powered eCommerce search platform hit 82% customer growth with 96% retention, proving retailers are moving AI from pilots to production. Key metrics: 52% higher add-to-cart rates and $1M+ advertising revenue gains.
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Carlsberg's audio-first Lunar New Year campaign across five Asian markets generated 1.52 billion reach using a single music track. The strategy shows how sonic branding drives engagement over passive visual campaigns.
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Georgie Gardner departs Nine Network after 24 years as the broadcaster consolidates streaming and broadcast operations. What this means for Australian news talent strategy.