News
Two Strategic Hires Signal Aggressive Tech Shift for Havas
New leadership arrives as Havas Singapore accelerates its US$425M Converged AI rollout.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
News
Blind Boxes Take Over Black Friday as TikTok Unboxings Surge
To Asia’s marketing leaders, the Labubu wave is less about figurines and more about understanding how mystery-centered retail mechanics are changing the rules of engagement.
News
6 Agency Leadership Changes Marketers in APAC Should Know About
APAC agencies and adtech firms saw major leadership changes this month, as networks doubled down on AI, regional scale, and new growth models.
News
Indonesia Tightens Digital Rules, Summons Cloudflare Over Gambling Site Shielding
Southeast Asia's largest digital economy is battling a surge in online gambling, scams, and data breaches.
News
EU Clears Omnicom–IPG Megamerger, Creating World’s Largest Ad Group
The merged Omnicom–IPG entity will surpass Publicis and WPP, generating more than US$20B in annual advertising revenue.
News
Roblox Ramps Up APAC Comms Hiring as Youth-Safety Rules Tighten
Roblox hires Snap’s Claire Robinson to lead APAC policy comms as Australia pilots facial age-verification and regional safety rules tighten.
News
Google’s AdStack On the Chopping Block, Asia Prepares for a New Programmatic Era
US antitrust pressure on Google signals a major change ahead for APAC advertisers, who stand to benefit from cheaper CPMs and more transparent auctions.
News
Val Morgan Lands Vox Media’s Powerhouse Portfolio Across ANZ
The Verge, Vulture, The Strategist, and more join Val Morgan’s portfolio as the publisher becomes ANZ’s largest youth-focused media network.
News
Pinkfong’s $406M Debut Shows CMOs that Global IP Is the New Growth Engine
The Baby Shark creator drives revenue through licensing and media rights, not ads. Its Netflix Kids hits in 11 countries fuel a global engine for brand partnerships.
News
Havas Denies WPP Talks, Prioritizes Targeted APAC Deals
Havas denies WPP takeover rumors and posts an 8.2% APAC rebound, signaling a strategy built on targeted acquisition over mega-mergers.
Campaigns
Heinz Makes Ketchup the Hero of Southeast Asia’s Christmas Tables
'Tis the season to appreciate creative ad work. Heinz says Christmas can’t start without ketchup.
Campaigns
McDonald’s Australia Goes Full Grinch in Cross-Platform Xmas Blitz
This is fun. McDonald’s Australia launches a Grinch-themed holiday takeover with green arches, outdoor ads, social media activations, and more.