Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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ChatGPT is now recommending products directly to consumers, bypassing Google entirely. Evertune's new platform measures brand visibility in AI shopping results and reveals optimization strategies.
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McDonald's Singapore rewards superfans with exclusive plushies while targeting casual buyers—a dual-tier strategy that sustains engagement throughout Lunar New Year.
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Dentsu promotes Queensland MD Chris Ernst to national media role, signaling a shift toward internal talent development over external hires amid restructuring.
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Asian marketers are doubling down on creator partnerships in 2026, shifting from one-off deals to long-term relationships that deliver 3.5x higher engagement than traditional ads.
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Chinese safety app Sileme hits number one on Apple's China charts, then rebrands to Demumu for global expansion. Why the name change matters for Asian startups chasing international growth.
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Lexus turned tennis rally data into an interactive EV test drive at the ASB Classic, proving sports sponsorships can drive product trial beyond stadium walls.
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AI dashboards delivering 420% ROI are shifting APAC marketers from creative anxiety to operational wins. Automation is replacing spreadsheets, not strategists.
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Cognito appoints Edelman Smithfield's Tana Zhang as Hong Kong MD to expand financial comms and investor relations capabilities across Greater China.
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DoubleVerify's IMDb deal cuts $1B in quarterly CTV waste by verifying where ads actually run. CMOs can finally justify streaming TV spend with transparent, AI-powered controls.
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NSW pulls $12M SXSW funding, eliminating Asia-Pacific's only global creative festival after three years. Budget cuts trump growth metrics.
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Nielsen taps TikTok's APAC ad chief to modernize measurement as 79% of Asian marketers shift budgets to digital channels. Here's why this hire matters for your strategy.
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VML ANZ taps TBWA veteran Paul Bradbury as CEO to lead 290-person operation managing Microsoft, Ford, and Nestlé. His track record: 30% revenue growth and a Cannes Grand Prix.