Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Assembly unifies nine Asian markets under one brand, deploying AI tools across 800+ employees. CMOs gain access to unified data infrastructure for faster, culturally relevant campaigns at scale.
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adjoe's gaming rewards platform reaches 22M LINE users in Taiwan, generating 40K downloads in 30 days. Performance-based ads are reshaping mobile marketing as privacy regulations limit traditional targeting.
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Slather ditches cinematic storytelling for product-focused infomercials, using comedy and graphic effects to drive sun protection messaging to younger audiences.
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Mars and Disney scale M&M's Marvel partnership to 65 markets in 2026 with collectible packs and QR-unlocked digital prizes. A playbook for CPG brands leveraging IP to drive social sharing and retail velocity.
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Google's in-search checkout is live in the U.S. and coming to Asia. CMOs must decide if AI commerce integration is a channel shift or a customer acquisition game-changer.
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Grab uses Times Square billboards to showcase Southeast Asian tourism and SMEs post-IPO. A breakdown of how Asian brands build global credibility through landmark DOOH.
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Luxury's active buyer base shrinks to 330 million globally as new customer acquisition falls 5%. CMOs must rebuild brand differentiation or risk irrelevance.
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UGC portfolios are now procurement documents, not creative showcases. Learn the five audit-ready elements Asian brands use to vet creators in 2026.
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YouTube dominates Asia's living rooms with 79M Southeast Asian viewers, while Instagram's TV app remains unproven. CMOs must decide where 2026 budgets go.
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Guardian and IKEA Indonesia are ditching transaction-focused retail for consultation-led experiences. Here's how halal certification and digital tools are driving growth.
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BYD overtook Tesla as the world's largest EV seller by prioritizing local pricing and product iteration over global uniformity. CMOs must rethink brand leadership in a value-driven market.
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Meta's Manus acquisition signals AI agents are moving from chatbots to workflow automation. CMOs must prepare for agents handling media buying, reporting, and campaign optimization.