news
Supermarkets Lead Smart Cart Adoption With APAC Set for Fastest Growth
Smart carts are becoming retail media goldmines. APAC adoption will outpace global growth as 62% of consumers demand faster checkout and personalized offers.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Indonesia to Enforce Child Social Media Restrictions Starting 2026
Indonesia's new child safety rules starting 2026 will force platforms to rethink youth ad targeting and data collection. CMOs must prepare compliance strategies now.
news
South Korea’s "Poverty Challenge" Trend Sparks Backlash, Raises Questions on Luxury Messaging
South Korea's viral "poverty challenge" exposes how luxury messaging backfires when tone-deaf. CMOs must rethink wealth positioning as Gen Z demands empathy over status signaling.
news
Coupang Data Leak Sparks Investigation, Tests Customer Trust in Asia
Coupang's data leak investigation tests customer trust across Asia as regulators demand tougher penalties. CMOs must treat security breaches as retention crises, not compliance checkboxes.
news
Paramount’s Latest Warner Bros Bid Faces Pushback, Keeping Netflix in the Lead
Paramount's revised Warner Bros bid faces shareholder pushback as Netflix's lower offer gains traction. For CMOs, this signals which streaming giant will control premium content and Asia's growing Gen Z audience.
news
Regulators Back Off Full Shein Ban, But Pressure On Fast Fashion Grows
Shein dodged a full French ban, but regulators are tightening the screws on ultra-fast fashion platforms. What's your compliance strategy?.
insights
Why EA Going Private Matters for Asia's Marketers and Gaming Audiences
EA's $55B Saudi takeover frees the gaming giant to invest aggressively in Asia's fastest-growing markets. CMOs must understand how private ownership reshapes gaming as a brand platform.
insights
Rakuten’s Affordable AI Strategy Offers a Lesson for Asia’s CMOs
Rakuten's AI generated US$65M in operating income by prioritizing cost-efficient, task-specific models over massive foundation models. A playbook for Asian CMOs under budget pressure.
news
APAC Labels Assess Brand Risk as AI Music Clones Spread
AI music clones are flooding Spotify and Apple Music, forcing APAC brands to assess IP and reputation risk as platforms struggle to prevent fraud.
brands
What Australia’s Most Complained-About Ad Tells Us About Brand Safety in APAC
Kia's zombie ad got 86 complaints but passed regulators. The gap between compliance and community sentiment poses real brand safety risks for APAC marketers.
news
Sony’s 49% Stake in YeaH1 Label Signals a New Way to Scale in Vietnam
Sony takes 49% of Vietnam's YeaH1 Label to scale digital music across Southeast Asia. Here's why this partnership model matters for your expansion strategy.
brands
Why VinFast’s Indonesia Plant Matters for Its Regional Brand Positioning
VinFast's $1B Indonesia plant transforms it into Southeast Asia's EV export hub, challenging Chinese and Japanese rivals in the region's fastest-growing market.