Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Micro-influencers deliver 11x higher ROI than display ads in Southeast Asia. Learn the five-tool framework to find creators, track performance, and scale campaigns that actually drive sales.
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TikTok and iHeartMedia launch podcast network with 25 creator shows. CMOs must understand how audio monetization expands creator revenue beyond short-form video.
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Brand ambassador scandals in Asia cost millions overnight. Get 7 proven vetting and crisis management fixes before your next celebrity deal goes wrong.
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YouTube is stealing TV budgets with creator premieres, signaling a seismic shift in how brands allocate advertising spend for 2025.
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Pandora plants Asia HQ in Singapore to escape China's collapse and tap a $287B regional jewelry market. The move signals a major luxury brand pivot toward Southeast Asia and India.
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Omnicom-IPG merger targets $750M savings, but APAC faces agency consolidation risks. CMOs must prepare for potential account conflicts and reduced vendor diversity.
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Chinese brands are dominating SE Asia with localization and TikTok Shop, forcing legacy players to rethink pricing and distribution strategies.
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ZUS Coffee's swift defense of its assaulted barista sparked 281K social mentions and 70% negative sentiment toward the customer. CMOs: employee loyalty now drives brand reputation more than customer appeasement.
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Southeast Asia SEO demands multilingual expertise and mobile-first infrastructure. Here are 11 proven plays to boost organic ROI in 2026.
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Singapore's SAF levy forces airlines to choose: absorb costs or pass them to passengers. CMOs must prepare for pricing transparency battles as competitors in unregulated markets undercut.
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TikTok and Meta face Malaysian probes over drug and scam ads. Regulators are demanding accountability as platforms struggle with illegal content enforcement.
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Catcha Digital acquires TechNave to build Southeast Asia's first integrated tech-lifestyle ad network. CMOs gain access to 2M+ monthly users across Malay, English, and Chinese markets.