lists
7 Creator Marketing Agencies Gaining Ground in Southeast Asia
Seven creator agencies are reshaping Southeast Asia's US$55B market. CMOs must evaluate homegrown specialists over global holding companies for region-wide campaigns.
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Why AI Firms Spent Hundreds of Millions on Super Bowl Ads
AI firms spent $8-10M per Super Bowl slot to shift from enterprise software to consumer products. CMOs must watch how Anthropic's trust-focused positioning outperforms OpenAI's feature parity.
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Anthropic Spends $10M on Super Bowl Ad to Challenge OpenAI's Ad Plans
Anthropic spent $10M on Super Bowl ads attacking OpenAI's plan to monetize ChatGPT with ads. CMOs should watch how AI companies compete for consumer trust as skepticism peaks.
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NTUC FairPrice Lifts Basket Size 80% with AI-Powered Smart Carts
FairPrice's AI smart carts lifted average basket size 80% to SGD 35.36 while hitting 82% self-checkout adoption. Here's how Asian retailers are weaponizing Gen-AI to drive transaction value.
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Kopi Kenangan Posts First Profit After Scaling Back Global Push
Kopi Kenangan turned profitable by ditching side ventures and refocusing on core coffee operations. CMOs should note: disciplined strategy beats venture sprawl.
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Indonesia Stock Exchange CEO Resigns Amid Market Transparency Crisis
Indonesia's stock exchange CEO resigns after MSCI flags transparency crisis, triggering $80B in losses. What CMOs need to know about market credibility collapse.
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Global Rev Gen Appoints Bosco Anthony as New CEO
Global Rev Gen appoints Bosco Anthony as CEO to drive AI-powered marketing innovation and expand into cross-border commerce across Asia.
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INNOCEAN Renews Global Media Partnership with Havas Through 2026
Hyundai Motor Group extends Havas partnership through 2026, betting on data-driven media to coordinate three brands across five continents. A sign that scale demands unified agency operations.
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NYF Launches State of the Biz Podcast with WPP's Paul Marobella
WPP's Paul Marobella hosts NYF's State of the Biz podcast exploring brand disruption and strategy with industry leaders. A must-listen for CMOs navigating advertising's inflection point.
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Full-Service vs. Specialist: Samsung Tests Agency Model
Samsung tests whether full-service agencies deliver better results than specialist models. The $120M account review could reshape how Asia-Pacific tech brands structure agency partnerships.
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TikTok Projects APAC Creator Economy to Hit $1.2T by 2030
TikTok projects APAC creator economy to hit $1.2T by 2030 as authenticity beats polish. CMOs must shift budgets toward genuine creator content to drive conversions.
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Why Hyundai Motor Group Is Doubling Down on Data-Driven Media
Hyundai Motor Group extends Havas partnership, betting on data-driven media and AI to boost customer acquisition across global markets.