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Man of Many Appoints Head of Social as Video Budgets Surge
Man of Many hires veteran podcast producer as video budgets surge across APAC. Here's why publishers are racing to build in-house production teams.
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Coca-Cola's Multi-Genre Music Play Targets Cross-Gen World Cup Fans
Coca-Cola taps J Balvin, Amber Mark, and Travis Barker to reimagine Van Halen's "Jump" for World Cup 2026, signaling how brands use cross-genre music to reach fractured fan bases.
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Pepsi Turns Coldplay Kiss Cam Viral Moment Into Super Bowl Ad
Pepsi turns a viral Coldplay kiss cam moment into Super Bowl gold, casting Coca-Cola's polar bear in a compromising position. A masterclass in rapid-response culture marketing.
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OPPO Shifts from Specs to Storytelling in Cricket-Led Reno15 Push
OPPO ditches specs for storytelling in cricket-led Reno15 push. CMOs should note: cultural moments beat product features for driving engagement.
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Hang Seng's Celebrity CNY Play Targets Q1 Deposit Competition
Hang Seng deploys celebrity ambassadors and HK$1M lucky draw to capture Q1 deposits as digital banks double their market share. Cultural marketing becomes survival strategy.
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Mercedes S-Class Faces 35% Price Gap vs Chinese Luxury Rivals
Mercedes faces a 35% price premium against Chinese rivals like Huawei's Maextro S800. CMOs must understand how legacy brands defend positioning when cost advantages shift to domestic competitors.
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AI Assistants Now Drive 25% of Retail Traffic in Asia
AI assistants now drive a quarter of retail traffic in Asia. CMOs must optimize product data for AI discovery or risk being invisible to shopping chatbots.
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Nine Entertainment Exits Radio, Buys QMS for $850M
Nine ditches radio and buys QMS for $850M to control 58% of Australia's DOOH market. A decisive pivot from broadcast to digital-first advertising.
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Australian Open Drives 2.3B Social Impressions via Cultural Strategy
Australian Open generated 2.3B social impressions by ditching broadcast-only strategy for creator content and fashion collabs. Here's how sports marketers should rethink engagement.
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ESPN Taps Stephen A. Smith for Australia Super Bowl Campaign
ESPN uses Stephen A. Smith to encourage Australian fans to take sick leave for Super Bowl LX, legitimizing workplace viewing conflicts ahead of exclusive broadcast rights in 2027.
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Apple Sets November Deadline for Patreon's 30% Fee Transition
Apple's November 2026 deadline forces Patreon to adopt App Store billing, triggering 30% fee hikes that will reshape how Asian brands budget creator partnerships.
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YouTube Measurement Dispute Signals Control Battle Over Ad Data
YouTube's cease-and-desist to UK measurement firms signals a control battle over ad data. Asian CMOs face mounting transparency gaps as platforms tighten measurement access.