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AirAsia Partners HYROX for 15-City Fitness Race Circuit
AirAsia taps fitness tourism to drive 250,000 travelers across 15 APAC cities in 2026. Sports tourists spend 30% more than leisure travelers—here's how airlines monetize niche events.
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SMU Launches Singapore's First Gen AI Diploma for SME Leaders
Singapore launches first Gen AI diploma for SMEs, training non-technical leaders to bridge business strategy and AI implementation without coding skills.
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Omnicom Spins Off Jack Morton Two Months After IPG Acquisition
Omnicom divests Jack Morton just weeks after IPG acquisition, signaling holding companies' willingness to shed recently acquired assets when strategic priorities shift.
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AB InBev Tests Sports-Music Crossover for Non-Alcoholic Brand
AB InBev brings the ICC T20 World Cup Trophy to Lollapalooza to reach younger audiences where sports and music converge. Here's why non-alcoholic brands are betting on festival culture.
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How Volvo Used a Fake Brand to Reclaim 'Safety' in Malaysia's EV Market
Volvo used a fake "Selamat" brand to reclaim safety leadership in Malaysia's crowded EV market. Here's how linguistic strategy beats generic competitor claims.
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AI Paradox: Lower Game Dev Costs Fuel $25B Marketing Arms Race
AI slashed game dev costs 30%, but flooded markets with content. Now studios spend $25B on marketing just to stand out.
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Sandvik Unveils Non-Functional EV to Highlight Mining's Role
Sandvik's transparent, non-functional EV installation reveals mining's invisible role in green tech. Over 90% of EVs depend on mined materials—and the green transition can't happen without sustainable extraction.
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GrowthOps Asia Wins Volkswagen Singapore Creative and Digital Brief
GrowthOps Asia wins Volkswagen Singapore's creative and digital brief amid intensifying competition from Chinese automakers. Here's what integrated agency partnerships mean for automotive marketing in Asia.
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Monks Taps 20-Year Veteran to Drive AI-Powered Creative in SEA
Monks appoints 20-year creative veteran to lead AI-powered work across Southeast Asia. His mission: blend human insight with AI tools to drive measurable results for regional brands.
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FairPrice Ditches Price Wars for Emotional CNY Strategy
FairPrice ditches price wars for emotional CNY strategy, focusing on small moments over grand gestures. How intimacy is becoming retail's competitive advantage.
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How The SHOUT GROUP Won 8 Clients in One Month
The SHOUT GROUP lands Malaysia Airlines, Hyundai, and six others in one month. How local ownership and creative flexibility drive agency growth in Malaysia's $2.1B market.
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APAC Creator Ad Revenue Growth Slows to 5.9% in 2025
Creator ad revenue growth slows to 5.9% in 2025 as APAC creators pivot to subscriptions, affiliate deals, and direct sales. Diversification is now essential.