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Emotive wins Google Pixel 10 campaign in Australia with Oscar Piastri, positioning device switching as refusing to settle. Independent agencies are taking major tech accounts from networks.
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Airwallex demands Nine remove articles based on leaked documents, then forbids coverage of the legal threats themselves. A bold but risky crisis management play.
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Project Worldwide moves APAC leadership to Singapore, signaling how experiential agencies are consolidating regional operations away from Australia.
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Pentawards launches its 20th competition with a new PR gifting category, signaling how brands must evolve packaging beyond retail shelves into social-first marketing experiences.
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Dentsu's Sasaki to judge ADFEST 2026 across strategy, innovation, and sustainability. CMOs should watch how top creative leaders define award-winning work.
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FedEx elevates marketing chief to APAC president, signaling customer experience as the competitive edge in logistics leadership.
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Netflix picks Merchantwise to drive consumer products across ANZ, betting on local expertise over global agency networks.
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Hakuhodo's AI persona platform launches across 20 countries, letting CMOs test campaigns against virtual consumers in minutes instead of weeks. Speed meets cultural depth.
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Gushcloud acquires Dubai's TalentPlus to tap MENA's $22 billion media market and high-engagement creator economy. A strategic play to monetize cross-border creators as competition intensifies.
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Cartology hires FMCG veteran to shift retail media beyond ad-tech toward brand storytelling as the sector approaches $2.7B revenue by 2029.
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Vonnimedia wins Shiseido Professional launch and expands Schwarzkopf remit, signalling independent agencies' growing grip on premium beauty accounts.
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Heineken revived its decade-old "Most Interesting Man" campaign after testing showed 97% brand recall. CMOs should note: nostalgia campaigns work when data proves enduring consumer love.