news
Tier-2 City Creators Deliver 30-50% Higher ROI Than Metro Influencers
Tier-2 city creators now deliver 30-50% higher ROI than metro influencers. Asian brands are shifting budgets toward niche partnerships over mass reach.
Latest
news
TikTok Identifies Three Behavioral Drivers Reshaping APAC Marketing
TikTok's three behavioral drivers—curiosity, conviction, care—are reshaping APAC marketing. CMOs must align strategies with how 460M users actually engage with brands.
news
Strategy Chiefs Get Commercial Accountability in MENAT Reshuffle
Strategy chiefs now own commercial growth targets in MENAT reshuffle. FP7McCann's promotion signals agencies are redefining strategy roles as revenue drivers, not just creative support.
news
Nine Entertainment's $50M Radio Sale Stalls as Buyers Retreat
Nine's $50M radio sale stalls as buyers retreat, signaling a valuation crisis for legacy media across Asia-Pacific.
news
AI Boom Breaks Traditional Stock-Currency Link Across Asia-Pacific
AI boom is decoupling Asian stocks from currencies, forcing CMOs to rethink regional hedging strategies and investment exposure across the region.
news
Bolt Insights Raises $8.6M to Cut Research Cycles to Minutes
AI is cutting consumer research cycles from weeks to minutes, forcing CMOs to rethink how they gather insights and compete in fast-moving Asian markets.
news
1,000-Day Compliance Blackout Pushes Maybank to Court Action
Maybank escalates Dasin Retail Trust dispute to court after 1,000 days of compliance failures. What CMOs need to know about cross-border governance risks.
news
TikTok's Thailand Ad Ban Hits 94% of Eligible Voters
TikTok's Thailand ad ban silences 57 political parties on a platform reaching 94% of eligible voters. CMOs must understand how platform restrictions reshape campaign strategies across Asia.
news
Australian Indie Agencies Win Enterprise Clients as WPP Cuts Forecast
Australian indie agencies are stealing enterprise clients from WPP and holding companies. Here's why agility and AI platforms are winning.
news
BuzzFeed, Junkee Alum to Lead Man of Many's Platform Push
Man of Many taps BuzzFeed and Junkee veteran to lead multimedia expansion across YouTube, TikTok, and podcasts. Here's why independent publishers are betting big on platform diversification.
news
Asia Tech Recovery Runs Through Seoul and Shenzhen Studios
Asian tech leaders pivot from infrastructure to content monetization in 2026, with K-pop and Chinese gaming driving the shift toward AI-powered ecosystems.
news
Singtel's NCS Names GIC Veteran Sam Liew as CEO
NCS taps GIC veteran Sam Liew as CEO, signaling a shift toward sovereign wealth expertise in enterprise tech leadership.