news
Singtel's NCS Names GIC Veteran Sam Liew as CEO
NCS taps GIC veteran Sam Liew as CEO, signaling a shift toward sovereign wealth expertise in enterprise tech leadership.
Latest
news
OpenAI Launches ChatGPT Go Across Asia at S$13
OpenAI's ChatGPT Go hits Asia at S$13/month, targeting price-sensitive markets where Southeast Asian users engage 2.5x faster than Western Europe.
news
Omnicom Names Andreas Krasser CEO of Hong Kong Operations
Omnicom consolidates Hong Kong creative operations under new CEO, signaling how major holding companies are restructuring post-acquisition to streamline client services.
news
70% of PR Budgets to Stay Flat or Decline, Survey Finds
PR budgets are flatlined while leadership demands proof of value. Teams must bridge the measurement gap or face deeper cuts.
news
Burson Values Global Corporate Reputation Economy at $7.07 Trillion
Burson values corporate reputation at $7.07 trillion, proving strong reputations drive up to 4.78% annual shareholder returns. CMOs must treat reputation as a quantifiable financial asset, not soft communications.
news
PAL Safety Video Shows How Culture Transforms Compliance Content
PAL transforms mandatory safety briefings into a telenovela-inspired film, proving compliance content can drive engagement when rooted in local culture. CMOs take note.
news
OPPO's Agency Split Signals Performance Shift in Tech PR
OPPO's agency reshuffle signals tech brands are ditching vanity metrics for measurable sales. Performance marketing is now table stakes in Asia's cutthroat smartphone wars.
news
Asian Media Stocks Face $10M Trading Volume Bar for Index Inclusion
Asian media stocks face a $10M daily trading volume barrier to index inclusion, while tech giants dominate benchmarks. CMOs must understand how index construction shapes investor perception of the sector.
news
Alibaba Shifts From Chatbots to 'Agentic AI' With Qwen Integration
Alibaba transforms Qwen from chatbot to "agentic AI," integrating Taobao, Alipay, and travel services to let 100M users shop and pay within one app.
news
How Balter Turned Beer Coasters Into Brand Experience Tools
Balter turned beer coasters into a self-help book to cut through digital noise. CMOs should rethink how physical formats drive engagement when social channels saturate.
news
Netflix Taps Singapore's Nativex for 190M-Viewer Ad Platform
Netflix's ad-supported tier hits 190M viewers. Nativex partnership gives brands access to premium inventory and first-party data targeting across global markets.
news
Dentsu Sale Collapses as PE Firms Step Away, Shares Drop 11%
Dentsu's $4.5B international sale collapses as PE firms walk away, forcing painful restructuring and 3,400 job cuts instead.