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Netflix Taps Singapore's Nativex for 190M-Viewer Ad Platform
Netflix's ad-supported tier hits 190M viewers. Nativex partnership gives brands access to premium inventory and first-party data targeting across global markets.
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Dentsu Sale Collapses as PE Firms Step Away, Shares Drop 11%
Dentsu's $4.5B international sale collapses as PE firms walk away, forcing painful restructuring and 3,400 job cuts instead.
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Australia Rushes Hate Speech Law With No Media Exemptions
Australia's hate speech bill lacks media exemptions, threatening press freedom. CMOs must prepare for stricter content rules across Asia-Pacific markets.
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New Platform Measures Brand Performance in AI Shopping Results
ChatGPT is now recommending products directly to consumers, bypassing Google entirely. Evertune's new platform measures brand visibility in AI shopping results and reveals optimization strategies.
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McDonald's Singapore Launches Dual-Tier Plushie Loyalty Program
McDonald's Singapore rewards superfans with exclusive plushies while targeting casual buyers—a dual-tier strategy that sustains engagement throughout Lunar New Year.
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Dentsu Elevates Queensland MD Chris Ernst to National Media Role
Dentsu promotes Queensland MD Chris Ernst to national media role, signaling a shift toward internal talent development over external hires amid restructuring.
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61% of Asian Marketers Boost Creator Budgets in 2026
Asian marketers are doubling down on creator partnerships in 2026, shifting from one-off deals to long-term relationships that deliver 3.5x higher engagement than traditional ads.
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Chinese Safety App Sileme Tops Charts, Rebrands to Demumu
Chinese safety app Sileme hits number one on Apple's China charts, then rebrands to Demumu for global expansion. Why the name change matters for Asian startups chasing international growth.
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How Lexus Transformed Sports Sponsorship Into Product Trial
Lexus turned tennis rally data into an interactive EV test drive at the ASB Classic, proving sports sponsorships can drive product trial beyond stadium walls.
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Melbourne Panel: AI Dashboards Deliver 420% ROI for Marketers
AI dashboards delivering 420% ROI are shifting APAC marketers from creative anxiety to operational wins. Automation is replacing spreadsheets, not strategists.
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Cognito Doubles Down on Financial Comms with Zhang Hire
Cognito appoints Edelman Smithfield's Tana Zhang as Hong Kong MD to expand financial comms and investor relations capabilities across Greater China.
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How DoubleVerify's IMDb Deal Tackles $1B CTV Waste Problem
DoubleVerify's IMDb deal cuts $1B in quarterly CTV waste by verifying where ads actually run. CMOs can finally justify streaming TV spend with transparent, AI-powered controls.