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CMOs: Is Your Brand Ready to Leverage Solar-Powered Suppliers?
The scaling of brand-backed solar programs creates new opportunities for CMOs to demonstrate measurable environmental progress.
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SoftBank, OpenAI to Launch Enterprise AI for Corporate Japan
Voice-enabled tools to shrink campaign timelines and create more agile marketing and comms teams...maybe.
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France Seeks Shein Site Suspension as Paris Store Opens
French authorities threaten to suspend Shein’s app over child-like sex dolls and violent content, just as its first Paris store opens to protests and a 120,000-strong petition.
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Singapore Brands Report Higher Returns as Affiliate Budgets Shift to Creators
Singapore brands report 65% improved ROAS as affiliate marketing drives revenue and CMOs prioritize the creator economy.
Lists
The APAC PR Starter Kit: 6 Tools to Build Your Comms Stack
Here are a few platforms to power your APAC comms stack, from budget PR tools to AI for crisis control.
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9 Data-Driven Fashion Brands Upending Retail Comms in Asia
From AI-powered luxury design to mass personalization, see who’s reshaping retail comms in Asia and how to stay ahead.
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Crisis Comms: India ED Freezes Anil Ambani's Reliance Group Assets in Probe
For comms pros managing family-owned conglomerates, the Reliance case demonstrates how regulatory actions can cascade.
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SE Asian Brands Shift Budgets to Creators Amid "AI Slop" Flood
AI tools like Sora and Vibes flood feeds with “AI slop.” Brands are seeing engagement drop. Here’s why emotional, human-made content is making a comeback.
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Best Off-Page SEO Agencies in APAC: Five to Compare
A few SEO agencies CMOs in APAC should know, with real publisher ties, multilingual reach, and proven traffic lifts.
Insights
SE Asia's Creator Economy: What the Publicis-HEPMIL Deal Signals
Publicis aims to build an influencer engine to hold the largest slice of Southeast Asia's creator economy. But challenges are afoot.
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DDB Asia Under Review as Omnicom-IPG Merger Advances
DDB Asia could be reshaped by Omnicom’s $13.5B IPG acquisition. Here’s what to know.
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Top 5 SEO Link-Building Tools for Asia's CMOs, Compared
Working out of Singapore or Hong Kong? Local domain backlinks can boost rankings by up to 4x and make every SEO dollar count.