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Why Luxury Publishers Are Testing AI in Editorial Design
Style by SCMP's AI comic signals luxury publishers are moving beyond marketing automation into narrative-driven storytelling. Here's why CMOs should pay attention.
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How Eucalyptus Built US$450M Revenue Under Australia's Pharma Ad Ban
Eucalyptus hit US$450M revenue by sidestepping Australia's pharma ad ban—promoting the service, not the drug. How CMOs can learn from this regulatory workaround.
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12 Employee Advocacy Platforms Reshaping APAC Marketing
Employee advocacy platforms are reshaping APAC marketing as audiences trust employees over corporate messaging. Here are 12 platforms CMOs should evaluate.
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Why APAC Brands Are Abandoning the Corporate Script
APAC brands are ditching corporate scripts after McDonald's CEO taste-test flopped. Authenticity now drives purchase intent more than brand awareness.
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Why Trust Now Trumps Discounts in Indonesia's Ramadan Market
Indonesian consumers are ditching discounts for trust-driven purchases this Ramadan. CMOs must rebuild loyalty through transparency, not promotions.
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Samsung India Moves Media Mandate as Ad Agency Consolidation Intensifies
Samsung India ditches Omnicom over conflict fears as ad agency consolidation reshapes APAC. What CMOs need to know about holding company instability.
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How Cadillac's Nostalgia Strategy Positions EVs for Premium Australian Buyers
Cadillac launches all-electric in Australia with nostalgia-driven campaign, pairing 1950s heritage with EV innovation to win premium buyers skeptical of new brands.
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Edelman Trust Barometer 2026: Asia's Diverging Confidence Gaps
Asia's trust landscape is fracturing: Japan hits 90% insularity while China and Indonesia soar at 77-76%. CMOs must act now.
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Sling & Stone Names First Australia MD as APAC Agencies Formalize Leadership
Sling & Stone appoints first Australia MD as APAC agencies formalize leadership structures. What it signals about agency consolidation in 2025.
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Publicis APAC Creates First Regional CCO Role, Names Naomi Michael
Publicis APAC creates first regional CCO role as it expands across five sub-regions and integrates major acquisitions. What this means for managing communications at scale.
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How Talent Costs Forced ARN's Hand in On-Air Crisis
Talent costs at 57% of EBITDA forced ARN's board to publicly suspend Kyle and Jackie O after an on-air breakdown. A cautionary tale for media leaders managing star-dependent business models.
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Why Money Can't Fix APAC's Burnout Problem
High-paid APAC professionals are leaving anyway. Salary increases won't fix burnout driven by lack of growth and purpose.