Insights
5 Comms Lessons from China’s First Pig-to-Human Liver Transplant
Here are some essential PR tips from China's latest step forward in organ transplantation.
Latest
Guides
5 Essential Strategies for Harnessing the Creator Economy in Asia
It's not about likes. It is about reach, conversion, and measurable ROI. Here are five strategies to put the creator economy to work in Asia.
Guides
Gen Z's Analog Resurgence: Why Physical Experiences Are the New Gold
Gen Z craves offline. Learn how experiential marketing in Asia turns pop-ups, campuses, and stores into ROI in 2025.
Brands
Five Lessons from X’s Ad Revenue Drop
Build a resilient paid social strategy in Asia for 2025. Learn 5 lessons from X’s ad decline: brand safety, budget shifts, and multi-platform planning.
Brands
Airwallex's Sports Sponsorship: A Bold B2B Marketing Strategy
Why Singapore's Airwallex partnered with McLaren for F1 to reach decision-makers who may not be reading trade press every day.
News
Why Absurdist Humor Works: The KFC and Ogilvy Shinjuku Experiment
KFC just took a very Japanese idea and made it work for Australia.
Brands
How Asia’s Brands Optimize ROI with Connected Journeys
Asia’s brands are racing to connect every touchpoint into one seamless customer journey. The goal is simple: make it easy for people to move from ad to action, and do it in real time.
Guides
The Starter's Guide to Guest Posting in Asia in 2025
A simple guide on guest posting in Asia, focusing on what actually moves the needle in 2025, not old tricks.
Brands
How to Get Press Coverage on the Crypto & Web3 Beat in Asia
I recently ran a PR campaign for a Web3 project where investors could participate in profit sharing tied to real-world consumer brands in Asia. Here's what I learned.
Brands
Building a Recession-Proof Reputation in SE Asia's Emerging Markets
Learn how leading SE Asian companies maintain trust during economic downturns through strategic communications tailored to Southeast Asia's diverse markets.
Brands
The Evolution of C-Suite Comms in SE Asia: Beyond the Corporate Statement
Learn how executives are transforming their comms strategies from formal corporate statements to authentic digital engagement that builds trust and influence.
Brands
PR Measurement Beyond Vanity Metrics: Proving Communications ROI to ASEAN Boardrooms
Learn how to measure PR effectiveness in Southeast Asia using frameworks that demonstrate business impact and align communications metrics with corporate objectives.