Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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DoorDash hired Duolingo's viral mastermind to produce one breakthrough moment monthly. CMOs should watch how food delivery brands weaponize social as a content engine, not a distribution channel.
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Pop Mart's lawsuit against 3D-printing platform Bambu Lab signals a watershed moment for IP enforcement. CMOs must prepare for stricter liability rules as courts reshape platform protections.
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Indonesia bans under-16s from eight major platforms starting March 28, forcing CMOs to overhaul youth-targeted campaigns in Southeast Asia's largest digital market within weeks.
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Integrated agencies are gaining traction as APAC brands consolidate vendor lists. Two-thirds of marketers plan fewer partnerships by 2027, reshaping how agencies compete.
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SBS fills Chair vacancy after eight months, but MD role remains open. Governance gaps expose leadership risks at Australia's multicultural broadcaster.
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Style by SCMP's AI comic signals luxury publishers are moving beyond marketing automation into narrative-driven storytelling. Here's why CMOs should pay attention.
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Eucalyptus hit US$450M revenue by sidestepping Australia's pharma ad ban—promoting the service, not the drug. How CMOs can learn from this regulatory workaround.
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APAC brands are ditching corporate scripts after McDonald's CEO taste-test flopped. Authenticity now drives purchase intent more than brand awareness.
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Samsung India ditches Omnicom over conflict fears as ad agency consolidation reshapes APAC. What CMOs need to know about holding company instability.
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Sling & Stone appoints first Australia MD as APAC agencies formalize leadership structures. What it signals about agency consolidation in 2025.
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Publicis APAC creates first regional CCO role as it expands across five sub-regions and integrates major acquisitions. What this means for managing communications at scale.
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Talent costs at 57% of EBITDA forced ARN's board to publicly suspend Kyle and Jackie O after an on-air breakdown. A cautionary tale for media leaders managing star-dependent business models.