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Netflix Taps Merchantwise Group for ANZ Licensing
Netflix selects independent agency Merchantwise over global networks for Australia-New Zealand licensing. A signal that regional expertise trumps scale for streaming brand partnerships.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Hakuhodo Launches AI Consumer Persona Platform Across 20 Countries
Hakuhodo's AI persona platform spans 20 countries, promising real-time consumer insights across Asia. Can virtual personas deliver cultural depth at speed?
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Gushcloud Acquires Dubai's TalentPlus in MENA Expansion
Singapore's Gushcloud completes majority stake in UAE's TalentPlus, targeting $22B MENA media market. Cross-border creator monetization strategy positions firm against Publicis in influencer space.
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Retail Media Pivots to Brand Storytelling With Cartology Hire
Woolworths' retail media arm appoints 30-year FMCG veteran Brett Grebert as GM Marketing, signaling shift from ad-tech to brand expertise as sector hits $2.7B.
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Vonnimedia Wins Shiseido Professional Launch, Expands Schwarzkopf Remit
Sydney indie Vonnimedia secures Shiseido Professional's Australian launch and expanded Schwarzkopf remit after delivering 150% engagement growth for Henkel.
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Why Heineken Revived a Decade-Old Campaign With 97% Recall
Heineken brings back Dos Equis' iconic character after 10 years, driven by 97th percentile recall scores and 83% consumer demand—a masterclass in nostalgia marketing.
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Why Google Ditched Aspiration for Understatement in APAC
Google's Pixel campaign with F1's Oscar Piastri marks a tonal shift from aspirational celebrity ads, targeting millennial switchers in stagnant APAC smartphone markets.
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Coca-Cola Creates Chief Digital Officer Role in Leadership Overhaul
Coca-Cola creates first CDO role, appointing Sedef Sahin to centralize digital strategy. Restructure prioritizes Asia markets generating 38% of revenue.
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Hennessy Launches €30K Decanters, Neighborhood Pop-Ups for CNY
Hennessy targets UHNW collectors with €30K Baccarat decanters while activating heritage neighborhoods via Bee Cheng Hiang pop-ups—a dual-tier CNY strategy.
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Honda Rolls Out New H Mark Logo Across All Models by 2027
Honda deploys redesigned H mark across all models by 2027, joining Asian automakers using logo refreshes to signal EV transition. 13 hybrids planned through 2031.
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Netflix Turns to Podcasts to Solve Content Gap Problem
Netflix launches daily podcasts with Michael Irvin and Pete Davidson to fill gaps between tentpole series. Analysis of the streaming giant's celebrity-first approach.
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H/Advisors Opens Riyadh Office as PR Firms Target Saudi Market
H/Advisors opens Riyadh office as Vision 2030 drives global PR networks into Saudi Arabia. What the Middle East expansion wave means for Asia-focused agencies.