news
TikTok Separates Microdramas from Social Feed with New App
TikTok separates microdramas into standalone PineDrama app for U.S. and Brazil, targeting $11B global market while avoiding Asia where ByteDance runs competing platforms.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Porsche Sales Drop 10% in Worst Year Since 2009 Crisis
Porsche's worst year since 2009 reveals luxury auto vulnerabilities in China as local EV makers capture premium buyers. What the 26% China drop means for brands.
news
Strategy Chiefs Get Commercial Accountability in MENAT Reshuffle
FP7McCann promotes Nick Salter to Regional Head of Strategy with commercial accountability, reflecting how MENAT agencies restructure strategic roles for growth.
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Bolt Insights Raises $8.6M to Cut Research Cycles to Minutes
Bolt Insights secures $8.6M to compress research cycles from weeks to minutes with AI-moderated interviews and dynamic personas for Diageo, Unilever, L'Oréal.
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Australian Indie Agencies Win Enterprise Clients as WPP Cuts Forecast
NP Digital, Sparro, and Adcore Elite capture enterprise accounts as WPP cuts forecasts. How Australian independents use AI platforms and lean models to compete.
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Omnicom Names Andreas Krasser CEO of Hong Kong Operations
Andreas Krasser consolidates BBDO and TBWA Hong Kong leadership post-IPG acquisition. Part of Omnicom's Asia restructure retiring DDB globally by 2026.
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PAL Safety Video Shows How Culture Transforms Compliance Content
Philippine Airlines turns mandatory safety briefings into 6.5-minute telenovela with BBDO Guerrero, proving compliance content can drive brand differentiation.
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OPPO's Agency Split Signals Performance Shift in Tech PR
OPPO appoints Allison Worldwide and Assembly in integrated model combining PR with AI media optimization, signaling performance shift in tech marketing.
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Alibaba Shifts From Chatbots to 'Agentic AI' With Qwen Integration
Alibaba integrates Taobao, Alipay, and Fliggy into Qwen AI, shifting from chatbots to task-executing 'agentic AI' for 100M users amid fierce competition from ByteDance.
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How Balter Turned Beer Coasters Into Brand Experience Tools
Balter Brewing turns beer coasters into a self-help book with Mick Fanning, signaling physical marketing's comeback as brands seek differentiation beyond digital.
news
Netflix Taps Singapore's Nativex for 190M-Viewer Ad Platform
Netflix partners with Singapore adtech firm Nativex to manage campaigns across 190M viewers globally. APAC marketers shift 40%+ budgets to streaming as ad-tier adoption hits 40%.
news
McDonald's Singapore Launches Dual-Tier Plushie Loyalty Program
McDonald's Singapore tests dual-tier collectibles: SGD 8.80 plushies for casual buyers, 2,688-point exclusive sets for app users. Strategy analysis amid 35+ Asian plushie campaigns in 2025.