Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Cathay Pacific suspended Middle East flights within hours of geopolitical escalation, setting a crisis communication benchmark for Asia-Pacific airlines. Speed and clarity became competitive advantages.
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Nestlé's market-by-market restructuring exposes how APAC communications fragmentation can amplify layoff messaging risks. CMOs must coordinate regional narratives before inconsistent employee and media messaging damages brand equity.
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Brands now face criminal liability from creator partnerships as Vietnam prosecutes influencers and Asia tightens enforcement. CMOs must rebuild vetting protocols immediately.
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When creator family brands fracture publicly, Asian CMOs face hidden contract risks. The D'Amelio rift reveals why sponsored deals with family units need crisis clauses.
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Chinese fans demand respect: G-Dragon's "Lunar New Year" slip costs 56% of album sales. CMOs must audit celebrity terminology across markets.
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YouTube and Rakuten launch shoppable video in Japan, letting creators earn commissions on direct sales. CMOs must act now to claim creator partnerships before TikTok Shop dominates.
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WPP merges Ogilvy, VML, and AKQA into one creative division, abandoning its holding company model to cut £500M in costs. CMOs need to understand how this reshuffles agency relationships.
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TikTok Shop sales data means nothing without customer feedback. Revuze's new integration connects commerce metrics to reviews and sentiment—giving CMOs the unified intelligence needed to scale confidently.
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Southern Cross Media's CEO exit one month post-merger signals deeper instability. Board overhaul and executive search underway as advertising pressures mount.
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Leo Australia poaches CPA Australia from Ogilvy in second major upset, signaling intensifying pitch pressure on incumbent agencies across APAC.
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Coupang's Q4 loss widened to US$26M after a 34M-customer data breach eroded trust and drove users to rivals. CMOs must learn how poor crisis comms amplified the damage.
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KnowBe4's new four-tier sales structure signals APAC cybersecurity vendors are doubling down on regional expansion as enterprise spending surges 25% in 2026.