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McDonald's Singapore Launches Dual-Tier Plushie Loyalty Program

McDonald's Singapore tests dual-tier collectibles: SGD 8.80 plushies for casual buyers, 2,688-point exclusive sets for app users. Strategy analysis amid 35+ Asian plushie campaigns in 2025.

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Chinese Safety App Sileme Tops Charts, Rebrands to Demumu

Viral safety app for China's 200M solo dwellers rebrands from 'Are You Dead?' to Demumu after topping paid charts, signaling cultural adaptation for global expansion.

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How Lexus Transformed Sports Sponsorship Into Product Trial

Lexus NZ converted ASB Classic sponsorship into interactive RZ electric SUV demos using mobile gyroscopes to simulate yoke steering—a blueprint for product-focused sports marketing.

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How DoubleVerify's IMDb Deal Tackles $1B CTV Waste Problem

DoubleVerify's IMDb partnership addresses $1B+ quarterly waste from CTV ad misplacement. New AI-powered solution verifies 15% of programmatic ads landing outside premium streaming environments.

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Assembly Unifies Nine Asian Markets Under Single Brand

Assembly completes ADK Global rebrand across 9 Asian markets with 800+ employees. The integration deploys AI tools and preserves Japanese creative heritage.

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adjoe Brings Performance-Based Gaming Ads to 22M LINE Users

adjoe's Playtime platform distributed 4.3M LINE POINTS in 3 months, reaching 94% of Taiwan's population. Performance-based gaming ads shift from impressions to completed in-game milestones.

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Australian Sunscreen Brand Pivots From Cinematic to Product-First Ads

Australian SPF brand Slather pivots from cinematic storytelling to product-first infomercial format with comedy talent, targeting high skin cancer risk market.

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Mars, Disney Expand M&M's Marvel Partnership to 65 Markets

Mars and Disney scale M&M's Marvel collaboration to 65 markets with QR-enabled packs, experiential retail, and year-long movie tie-ins launching January 2026.

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Times Square DOOH Emerges as Post-IPO Showcase for Asian Brands

How Grab uses Times Square DOOH to showcase Southeast Asian tourism & SMEs post-IPO. Analysis of Asian brands' landmark billboard strategies in 2025.

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YouTube Dominates Asia's Living Rooms While Instagram's TV App Remains Unproven

Instagram is testing Reels on TV again, but with YouTube winning CTV in Asia, CMOs must decide whether this is innovation or IGTV redux.

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DFI Retail Turns Guardian and IKEA Indonesia Into Consultation-Led Retail Experiences

The famous retail brands pivot from price wars to advice-based retail under a new, localized strategy.

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BYD Overtakes Tesla, Shifting Global EV Brand Leadership

BYD has surpassed Tesla in global EV sales, showing how pricing, localization, and brand strategy now drive category leadership.