Brands

Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.

Brands

What Global Marketers Can Learn from XRP’s Recent Surge

XRP's recent surge is more than just a crypto price movement—it’s a case study in brand resilience, strategic positioning, and community-driven growth.

Brands

What the TikTok-to-RedNote Shift Could Mean for Brands in SE Asia

As TikTok faces uncertainty in the US, Chinese alternative RedNote is gaining traction. Here's why Southeast Asian brands should watch and prepare for the next big marketing shift.

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