Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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PR leadership turnover in APAC regulated markets now carries measurable business risk. Companies are competing fiercely for crisis-experienced communicators as consolidations surge.
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Enero swaps revenue growth for profit gains, lifting EBITDA 35% through cost cuts and AI experimentation. A playbook for holding companies navigating client headwinds.
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Omnicom's US$941M loss masks a 28.6% surge in core earnings post-IPG merger. CMOs must navigate agency consolidation and APAC restructuring ahead.
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Sea and Google partner on agentic AI across gaming, commerce, and payments. CMOs must track how autonomous shopping agents reshape Southeast Asia's $200B retail media market.
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Marico hires L'Oréal's digital chief to scale beauty brands toward 2.5x revenue growth and double-digit margins by FY27.
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Listnr snaps up The Inspired Unemployed podcast to capture 4.2M social followers and dominate Australia's booming comedy audio market.
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Former AFR journalist Joe Aston hit profitability in month two with Rampart, a premium commentary publication charging US$65/month. Single-digit churn rates prove the subscription model works.
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Netflix is building ANZ into a dual-purpose production hub—commissioning local hits while filming global blockbusters. CMOs should watch how platforms leverage regional talent to compete globally.
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CRA hires Nine's growth executive to drive 2030 strategy as radio battles streaming platforms. Here's what her cross-platform experience means for the industry.
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Revolution360 and Wrappr's exclusive partnership claims lack independent verification, raising questions about credibility as Nine's A$850M QMS acquisition reshapes Australia's fragmented OOH market.
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Malaysian PM now controls IJM takeover decision as state funds near 50% ownership. Political opposition and corruption probes threaten the RM11B deal.
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Dentsu's record $2.18B loss signals the holding company model is breaking. APAC CMOs must rethink whether full-service agencies still deliver value.