News
Why Absurdist Humor Works: The KFC and Ogilvy Shinjuku Experiment
KFC just took a very Japanese idea and made it work for Australia.
Campaigns
Deep dives into standout brand activations, creative ideas, and strategy breakthroughs in Asia.
Brands
How Asia’s Brands Optimize ROI with Connected Journeys
Asia’s brands are racing to connect every touchpoint into one seamless customer journey. The goal is simple: make it easy for people to move from ad to action, and do it in real time.
Brands
How to Get Press Coverage on the Crypto & Web3 Beat in Asia
I recently ran a PR campaign for a Web3 project where investors could participate in profit sharing tied to real-world consumer brands in Asia. Here's what I learned.
Brands
Building a Recession-Proof Reputation in SE Asia's Emerging Markets
Learn how leading SE Asian companies maintain trust during economic downturns through strategic communications tailored to Southeast Asia's diverse markets.
Brands
The Evolution of C-Suite Comms in SE Asia: Beyond the Corporate Statement
Learn how executives are transforming their comms strategies from formal corporate statements to authentic digital engagement that builds trust and influence.
Brands
PR Measurement Beyond Vanity Metrics: Proving Communications ROI to ASEAN Boardrooms
Learn how to measure PR effectiveness in Southeast Asia using frameworks that demonstrate business impact and align communications metrics with corporate objectives.
Brands
Greenwashing vs Impact: How SE Asian Brands Can Communicate ESG Authentically
Sustainability has become a key concern for consumers in Asia and brands must respond. Here's a quick guide on how to avoid greenwashing.
Brands
How to Get Your Brand Featured in Southeast Asia's Tier-1 Media (Without a Big PR Budget)
Securing media coverage in Southeast Asia's tier-1 publications can be a game-changer for up-and-coming brands.
Brands
The Power of a Well-Timed PR Campaign: Rosé All Day Cosmetics
While in VC, a big part of my work was dedicated to helping our portfolio fundraise. One of the best examples is Rosé All Day Cosmetics.
Brands
Crisis Comms 101: How to Handle Negative Press Like a Pro
Here are a few key strategies for handling crisis comms, backed by recent data and timely case studies in Southeast Asia
Brands
What CMOs Can Learn from DeepSeek and the Global AI Arms Race
Here are five key marketing lessons from DeepSeek’s rise in the AI game to stay ahead in an evolving global market.
Brands
What Global Marketers Can Learn from XRP’s Recent Surge
XRP's recent surge is more than just a crypto price movement—it’s a case study in brand resilience, strategic positioning, and community-driven growth.