news
Burson Values Global Corporate Reputation Economy at $7.07 Trillion
Strong corporate reputations generate 4.78% additional shareholder returns annually. Burson's research quantifies reputation as a $7.07T asset class.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
news
Asian Media Stocks Face $10M Trading Volume Bar for Index Inclusion
MSCI's $10M daily trading threshold systematically excludes media companies from Asian indices while tech giants drive benchmarks. Why index construction matters for sector visibility.
news
61% of Asian Marketers Boost Creator Budgets in 2026
Kantar reports 61% of Asian marketers increasing creator investments in 2026 as partnerships shift from experimental to systematic programs worth $46B annually.
news
Melbourne Panel: AI Dashboards Deliver 420% ROI for Marketers
Melbourne panel reveals automated client dashboards achieve 420% ROI while APAC marketers gain 30% efficiency. Telstra, Hong Leong Bank prove operational AI value.
news
Bain: Global Luxury Client Base Shrinks to 330M in 2025
A 5% drop in new customer acquisition signals mounting pressure for luxury marketers as aspirational buyers shrink and Chinese demand cools faster than the West.
Guides
The UGC Portfolio Guide: Five Essential Elements for Asia 2026
Build a UGC portfolio that Asia's brands approve. Five audit-ready elements for landing creator deals in Asia's US$100B market.
insights
Why EA Going Private Matters for Asia's Marketers and Gaming Audiences
A Saudi-backed buyout of EA signals long-term bets on gaming, culture, and Asian audiences.
insights
Rakuten’s Affordable AI Strategy Offers a Lesson for Asia’s CMOs
As Big Tech chases scale, Rakuten focuses on efficiency. Here’s what Asian marketers can learn from its AI playbook.
brands
What Australia’s Most Complained-About Ad Tells Us About Brand Safety in APAC
Australia cleared Kia’s most-complained-about ad on technical grounds, revealing a critical gap between regulatory compliance and real brand risk for marketers.
brands
How SpaceX Builds Investor Confidence Before Going Public
SpaceX’s pre-IPO playbook shows how Asian companies can do a better job at bolstering valuation through smart investor comms and signaling.
insights
The Influencer Gap Costing Asia's Brands Billions
CMOs have handed storytelling to creators without understanding why consumers trust them in the first place, creating costly stumbles and perverse incentives.
brands
Jollibee’s Brand Sweep Shows the Power of Portfolio Architecture in Asia
Jollibee’s portfolio proves regional dominance is built on distinct brands powered by shared operational efficiencies, not scale alone.