news
TikTok Identifies Three Behavioral Drivers Reshaping APAC Marketing
TikTok's three behavioral drivers—curiosity, conviction, care—are reshaping APAC marketing. CMOs must align strategies with how 460M users actually engage with brands.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
news
AI Boom Breaks Traditional Stock-Currency Link Across Asia-Pacific
AI boom is decoupling Asian stocks from currencies, forcing CMOs to rethink regional hedging strategies and investment exposure across the region.
news
Asia Tech Recovery Runs Through Seoul and Shenzhen Studios
Asian tech leaders pivot from infrastructure to content monetization in 2026, with K-pop and Chinese gaming driving the shift toward AI-powered ecosystems.
news
70% of PR Budgets to Stay Flat or Decline, Survey Finds
PR budgets are flatlined while leadership demands proof of value. Teams must bridge the measurement gap or face deeper cuts.
news
Burson Values Global Corporate Reputation Economy at $7.07 Trillion
Burson values corporate reputation at $7.07 trillion, proving strong reputations drive up to 4.78% annual shareholder returns. CMOs must treat reputation as a quantifiable financial asset, not soft communications.
news
Asian Media Stocks Face $10M Trading Volume Bar for Index Inclusion
Asian media stocks face a $10M daily trading volume barrier to index inclusion, while tech giants dominate benchmarks. CMOs must understand how index construction shapes investor perception of the sector.
news
61% of Asian Marketers Boost Creator Budgets in 2026
Asian marketers are doubling down on creator partnerships in 2026, shifting from one-off deals to long-term relationships that deliver 3.5x higher engagement than traditional ads.
news
Melbourne Panel: AI Dashboards Deliver 420% ROI for Marketers
AI dashboards delivering 420% ROI are shifting APAC marketers from creative anxiety to operational wins. Automation is replacing spreadsheets, not strategists.
news
Bain: Global Luxury Client Base Shrinks to 330M in 2025
Luxury's active buyer base shrinks to 330 million globally as new customer acquisition falls 5%. CMOs must rebuild brand differentiation or risk irrelevance.
guides
The UGC Portfolio Guide: Five Essential Elements for Asia 2026
UGC portfolios are now procurement documents, not creative showcases. Learn the five audit-ready elements Asian brands use to vet creators in 2026.
insights
Why EA Going Private Matters for Asia's Marketers and Gaming Audiences
EA's $55B Saudi takeover frees the gaming giant to invest aggressively in Asia's fastest-growing markets. CMOs must understand how private ownership reshapes gaming as a brand platform.
insights
Rakuten’s Affordable AI Strategy Offers a Lesson for Asia’s CMOs
Rakuten's AI generated US$65M in operating income by prioritizing cost-efficient, task-specific models over massive foundation models. A playbook for Asian CMOs under budget pressure.