brands
What Australia’s Most Complained-About Ad Tells Us About Brand Safety in APAC
Kia's zombie ad got 86 complaints but passed regulators. The gap between compliance and community sentiment poses real brand safety risks for APAC marketers.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
brands
How SpaceX Builds Investor Confidence Before Going Public
SpaceX's pre-IPO playbook—controlled liquidity, regular valuation signals—costs Asian companies 25-75 basis points and billions in valuation. Here's what CMOs must learn before 2026.
insights
The Influencer Gap Costing Asia's Brands Billions
Asia's brands waste billions on influencers while losing narrative control. Learn how to rebuild credibility and track ROI in the creator economy.
brands
Jollibee’s Brand Sweep Shows the Power of Portfolio Architecture in Asia
Jollibee's three-brand sweep of ASEAN's top restaurant rankings reveals a portfolio strategy Western chains can't replicate. Here's why it matters for your competitive positioning.
news
Netflix’s Bid for HBO and Warner Bros. Could Reshape Streaming in Asia
Netflix's $60B Warner Bros. bid could reshape Asian streaming by consolidating HBO and studio content. CMOs must prepare for major licensing shifts across India, Southeast Asia, and beyond.
news
Why Hepmil Sold to Publicis Instead of Raising Again
Hepmil's founders chose a Publicis exit over Series B funding, citing M&A execution risks. A cautionary tale for Southeast Asian startups as venture capital dries up.
news
AI Agents Could Spend US$3.6B for Singapore Shoppers by 2030
AI agents could capture US$3.6B in Singapore e-commerce by 2030, but trust barriers and category readiness gaps will determine real adoption rates.
insights
SE Asia's Creator Economy: What the Publicis-HEPMIL Deal Signals
Publicis acquires Singapore's HEPMIL to consolidate Southeast Asia's creator economy. CMOs must decide if global scale solves cultural relevance or destroys it.
news
Asia’s Media Giants Should Pay Attention to This $60B Warning Shot
Warner Bros. Discovery's $60B sale review signals a turning point for media M&A. Asian executives must learn: scale works only with disciplined integration and a clear strategy.
insights
What’s Working in Singapore? Top 5 Influencer Tactics in 2025
Singapore's 62% engagement rate with influencer content is reshaping 2025 budgets. Short videos and product demos timed three days before purchase drive the highest conversions.
insights
Singapore's Ad Fatigue May Signal a Shift in Asian Markets
Singapore's ad fatigue signals a regional reckoning: half of consumers ignore brand messages while budgets keep climbing. CMOs must shift strategy fast.
guides
Publicis 2025: The Blueprint Every Asian CEO Can Steal
Publicis grew 5.7% in Q3 by embedding AI into its entire operating model, not treating it as a side project. Asian CEOs need this blueprint to compete.