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US Alleges DeepSeek Used Banned Nvidia Chips in China
DeepSeek allegedly used banned Nvidia Blackwell chips to train its latest AI model, escalating US-China tech tensions and exposing enforcement gaps that marketers must monitor.
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Timely updates on marketing, media, and communications developments in Asia.
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PHD Wins US$20M Menarini APAC Media Mandate Across 11 Markets
PHD consolidates Menarini's US$20M APAC media mandate across 11 markets, moving from siloed country teams to a regional hub model. What CMOs need to know about pharma's shift toward integrated Asian strategies.
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Bastion Appoints Joanne Norton as Insights MD in APAC Expansion
Bastion appoints veteran insights leader Joanne Norton as MD to fuel APAC expansion and strengthen data-driven client strategy capabilities.
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M+C Saatchi Names Sophie Gallagher as Group Strategy Director
M+C Saatchi names Sophie Gallagher as Group Strategy Director to bridge media and creative planning—signaling agencies are restructuring to deliver integrated campaigns.
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Why Organic Viral Moments Outperform Paid Campaigns for Asian Brands
Organic viral moments like IKEA's Punch macaque moment outperform paid campaigns, driving sellouts across Asia without media spend. CMOs must shift strategy to amplify authenticity over ads.
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KFC Thailand Wins Cannes Lions Gold for Education Campaign
KFC Thailand's Cannes Lions Gold campaign turned collectible toys into a movement addressing one million out-of-school youth. Here's how brands drive social impact while building loyalty.
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Uber Consolidates APAC Marketing Under Single Regional Leader
Uber consolidates APAC marketing under one leader, signaling a push for unified brand strategy across nine markets and three business lines.
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Moonfolks Opens First Independent Agency Office in Brunei
Moonfolks becomes first independent foreign agency in Brunei, targeting high-spending brands overlooked by larger regional players.
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CapitaLand Investment Posts SG$142M Loss on China Portfolio Revaluation
CapitaLand Investment's SG$142M loss signals deeper trouble: China portfolio losses hit SG$1.6B over five years as traditional commercial real estate crumbles.
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Simmons Reappoints Secret Little Agency as Regional Creative Partner
Simmons reappoints Secret Little Agency as regional creative partner across five Southeast Asian markets after 14 years. Brand knowledge and creative excellence beat out larger competitors in formal pitch.
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SEG Surpasses A$100M Valuation on 28% Revenue Growth
SEG hits A$100M valuation on 28% revenue growth and 94% EBITDA surge, signaling investor confidence in audio consolidation plays.
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INNOCEAN Tops Korea Creative Rankings, Breaks Cheil's 3-Year Streak
INNOCEAN ends Cheil's three-year Korea creative reign with 2,500 points, placing sixth across Asia. The Hyundai in-house agency's "Night Fishing" campaign drove the breakthrough performance.