Timely updates on marketing, media, and communications developments in Asia.
news
INNOCEAN ends Cheil's three-year Korea creative reign with 2,500 points, placing sixth across Asia. The Hyundai in-house agency's "Night Fishing" campaign drove the breakthrough performance.
news
We Are Social restructures leadership to embed AI into creative operations. The agency's three new roles signal how agencies are converting AI complexity into growth opportunities.
news
Creator Camp formalizes brand services with an in-house agency, consolidating campaigns from Anthropic and Spotify. Enterprise demand for creator infrastructure is reshaping the influencer marketing landscape.
news
Chinese game studios are betting $200M+ on wuxia literary IP to replicate Black Myth: Wukong's global success. Here's why this signals a structural shift in Asian entertainment competition.
news
UOI's profits surged 51.5% despite falling insurance revenue, powered by investment gains and disciplined cost management. A masterclass in margin defense when underwriting pressures mount.
news
Singapore's data center REITs hit record returns as AI demand from Google, AWS, and Meta surges. Here's why CMOs should care about this infrastructure play.
news
Shenzhen bans unauthorized gold trading after $1.4B in losses expose how regulatory arbitrage in shadow finance destroys retail investor capital.
news
APAC publishers are actively recruiting creators for editorial features, driven by data showing influencers drive 75% subscription rates in the region's media sector.
news
China's blocking foreign access to 60% of government websites, cutting off multinational teams from critical market research data. CMOs must rethink China intelligence strategies now.
news
SAP rebrands Emarsys as Engagement Cloud with enterprise governance controls. CMOs can now align marketing with back-office operations and maintain brand standards across regional teams.
news
BORIS fraud costs retailers $4B annually as separate online and in-store systems create blind spots. Asian retailers must unify customer data to prevent cross-channel abuse.
news
Marketing expertise built Eucalyptus into a billion-dollar health tech exit. CMOs: advertising talent can drive scale in consumer health beyond traditional agency roles.