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Why Hepmil Sold to Publicis Instead of Raising Again
After raising US$11M, Hepmil opted for a Publicis acquisition when CEO Karl Mak admitted the team lacked the M&A capability required for more VC.
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Timely updates on marketing, media, and communications developments in Asia.
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This Condom Brand is Measuring Couples’ Heartbeats to Prove Intimacy
SKYN's experiential campaign tests the heartbeat synchrony of adults back-to-back with monitors, drawing on research linking matched pulses to deeper relationship bonds.
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Koto Rebuilds MassiveMusic Into a Single Powerhouse for Sonic Branding
The unified brand simplifies vendor selection for APAC marketers, with MassiveMusic Singapore providing full service sound design and voice work.
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AI Agents Could Spend US$3.6B for Singapore Shoppers by 2030
Worldpay finds 44% of Singaporeans are ready to let AI agents browse and buy for them either now or within the next year.
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Inside KFC’s Hawkins Fried Chicken Pop-Up Hidden Beneath Sydney
KFC balances global creative with local execution, pairing the UK’s supernatural-themed ads with Australia’s immersive Wynyard Tunnels experience.
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Omnicom Shuts Three Legacy Agencies and Cuts 4,000 Jobs After IPG Deal
Workforce cuts across the merger may reach 14,000 jobs, as both groups push deeper cost optimization.
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Hoegaarden Launches Capybara Butt Arcade and China is Obsessed
McCann brings Hoegaarden’s capybara arcade to life with 7-Eleven installs, subway ads, and furry merch that extends the sensory experience at home.
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Two Strategic Hires Signal Aggressive Tech Shift for Havas
New leadership arrives as Havas Singapore accelerates its US$425M Converged AI rollout.
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Blind Boxes Take Over Black Friday as TikTok Unboxings Surge
To Asia’s marketing leaders, the Labubu wave is less about figurines and more about understanding how mystery-centered retail mechanics are changing the rules of engagement.
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6 Agency Leadership Changes Marketers in APAC Should Know About
APAC agencies and adtech firms saw major leadership changes this month, as networks doubled down on AI, regional scale, and new growth models.
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Indonesia Tightens Digital Rules, Summons Cloudflare Over Gambling Site Shielding
Southeast Asia's largest digital economy is battling a surge in online gambling, scams, and data breaches.
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EU Clears Omnicom–IPG Megamerger, Creating World’s Largest Ad Group
The merged Omnicom–IPG entity will surpass Publicis and WPP, generating more than US$20B in annual advertising revenue.