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Omnicom-IPG Deal Targets $750 Million Savings, APAC in Focus
The Omnicom-IPG merger will create the world's largest ad group. With a US$750M savings target, APAC faces 3,200 job cuts and agency consolidation before year-end.
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Timely updates on marketing, media, and communications developments in Asia.
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Localization, TikTok Shop Fuel Chinese Brand Growth in SE Asia
Chinese brands are reshaping the consumer landscape with US$587B in imports and hyper-localized playbooks. CMOs must adapt fast to protect market share.
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ZUS Coffee’s Crisis Response Shows Why Employee Loyalty Is the New PR
The viral customer clash shows how defending frontline staff can strengthen brand trust in Asia, as public sentiment shifts away from “the customer is always right.”
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Singapore’s Aviation Fuel Levy Tests Airline Brand Positioning in Asia
Singapore's sustainable aviation fuel levy is reshaping airline pricing and brand strategy as CMOs balance cost, transparency, and messaging.
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TikTok, Meta Face Malaysian Probe Into Drug and Scam Ads
Local regulators demand answers as platform accountability tightens across Southeast Asia.
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Catcha Digital Acquires TechNave to Capitalize on Consumer Tech Advertising
The deal gives Catcha access to TechNave's search engine strength in Malaysia as it builds bundled ad solutions for tech brands.
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PHD and OMD Australia Get New CEOs in Omnicom’s Regional Reboot
Omnicom strengthens its Oceania leadership under CEO Nick Garrett, uniting Australia and New Zealand in a single P&L.
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Euromonitor: APAC Brands Pivot to Micro-Personalization
Over half of APAC marketers say personalization is reshaping their industries. From AI skincare to gamified loyalty, brands race to tailor every touchpoint.
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Grab Taps VaynerMedia to Craft 16K Different Ads Across Asia
The agency's new platform quickly built a trove of localized ads for Grab across Southeast Asia.
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China's Short Drama Market Explodes, Production Costs Plummet
China’s short-drama boom is set to hit US$14B by 2027. CMOs get a fast, repeatable way to test branded content at scale.
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Verve Opens Singapore Office as Experiential Marketing Surges in Asia
The agency aims to tap into Southeast Asia’s growing demand for offline, immersive brand experiences.
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Podcast Ads Show 4.9x ROI as Asia Inventory Expands
Podcast ads in Asia deliver, with BBC, iHeart, and Dentsu expanding inventory. CMOs can’t ignore the rising conversion power.