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Spotter Showcase 2026 Positions Creator Deals as TV Upfront Alternative
Creator deals are moving faster than TV upfronts. Spotter's 2026 Showcase proves brands can skip traditional broadcast cycles and close partnerships in months, not years.
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Timely updates on marketing, media, and communications developments in Asia.
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Sea Limited and Google Partner on AI Across Gaming, Commerce, Payments
Sea and Google partner on agentic AI across gaming, commerce, and payments. CMOs must track how autonomous shopping agents reshape Southeast Asia's $200B retail media market.
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Marico Taps L'Oréal Executive to Scale Digital Beauty Business
Marico hires L'Oréal's digital chief to scale beauty brands toward 2.5x revenue growth and double-digit margins by FY27.
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Why Vietnam's $90B SME Credit Gap Is Fintech's Next Battleground
Vietnam's $90B SME credit gap is shifting fintech competition away from saturated consumer payments. Banks and fintechs are racing to capture underserved small business lending.
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Vietnam Fintech Pivots to SMEs as Consumer Payment Market Saturates
Vietnam's fintech market is shifting from consumer payments to SME financial services as digital wallet adoption saturates. CMOs targeting businesses must act now.
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Listnr Acquires The Inspired Unemployed Podcast in Comedy Talent Play
Listnr snaps up The Inspired Unemployed podcast to capture 4.2M social followers and dominate Australia's booming comedy audio market.
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Former AFR Journalist Hits Profitability in Two Months
Former AFR journalist Joe Aston hit profitability in month two with Rampart, a premium commentary publication charging US$65/month. Single-digit churn rates prove the subscription model works.
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Amazon Ads API Now Open to AI Agents Across 36 Countries
AI agents can now manage Amazon Ads campaigns in plain language across 36 countries. Beta testing showed 67% faster launches—a critical edge as APAC programmatic spending hits $258B.
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Why Netflix Is Building ANZ Into a Global Production Hub
Netflix is building ANZ into a dual-purpose production hub—commissioning local hits while filming global blockbusters. CMOs should watch how platforms leverage regional talent to compete globally.
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CRA Appoints Nine Growth Executive to Lead 2030 Strategy
CRA hires Nine's growth executive to drive 2030 strategy as radio battles streaming platforms. Here's what her cross-platform experience means for the industry.
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Unverified Claims Cloud Australian OOH Consolidation Wave
Revolution360 and Wrappr's exclusive partnership claims lack independent verification, raising questions about credibility as Nine's A$850M QMS acquisition reshapes Australia's fragmented OOH market.
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Big 4 Holiday Parks Launches A$150K Year-Long Content Campaign
Big 4 Holiday Parks is betting A$150K on customer-generated content, turning one family into year-long brand ambassadors. Here's why experience-led marketing is reshaping leisure brands.