Timely updates on marketing, media, and communications developments in Asia.
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Australia's influencer market crosses AU$1B in 2026 as APAC consolidation accelerates. Two-thirds of marketers plan to reduce specialist partners, reshaping the provider landscape.
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Analytic Partners names former Meta executive Andy Ford as Associate Vice President for APAC, signaling aggressive regional expansion in marketing measurement and client services.
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LePub names Ete Davies as Global COO to scale operations across its 10-hub network. The appointment signals the agency's deliberate leadership strategy as it accelerates global expansion.
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Australia's Move platform delivers hour-by-hour audience data across 180,000 outdoor sites, setting a measurement standard Asia-Pacific markets urgently need to match.
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Nine Entertainment's profit margins collapse as Australia's growing ad market bypasses broadcast TV for digital and retail channels. TV ad revenue fell 8.7% in 2025 while retail media surged 28.1%.
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Nova Entertainment appoints Sarah Cohen as Commercial Director for Sydney, consolidating multi-platform audio sales under one senior relationship owner to simplify agency buying.
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M+C Saatchi's CEO departs after 22 months as Australian operations drive a 7% revenue decline. The leadership shake-up signals deeper challenges for the global advertising network.
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Australian agency Howatson+Company launches Unicorn, an AI platform that automates campaign production for US$5,000—a 95% cost reduction. Early adopters report millions in labor savings.
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Sitecore deploys SitecoreAI and Content Hub on Azure in Singapore, addressing data residency requirements for regulated industries across Asia-Pacific.
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Havas Moonfolks appoints Indonesia veteran Erwin Airlangga as Chief Strategy Officer, signaling aggressive expansion in Southeast Asia's largest ad market.
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Tech stock selloff in APAC threatens CMO budgets as infrastructure platforms lose value. Expect agency roster cuts and media buying delays.
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Acast bundles Aunty Donna's four shows under one roof to compete in Asia's booming podcast market. Network consolidation is becoming the winning strategy for platform growth.