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6 Agency Leadership Changes Marketers in APAC Should Know About
APAC agencies and adtech firms saw major leadership changes this month, as networks doubled down on AI, regional scale, and new growth models.
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Timely updates on marketing, media, and communications developments in Asia.
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Indonesia Tightens Digital Rules, Summons Cloudflare Over Gambling Site Shielding
Southeast Asia's largest digital economy is battling a surge in online gambling, scams, and data breaches.
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EU Clears Omnicom–IPG Megamerger, Creating World’s Largest Ad Group
The merged Omnicom–IPG entity will surpass Publicis and WPP, generating more than US$20B in annual advertising revenue.
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Roblox Ramps Up APAC Comms Hiring as Youth-Safety Rules Tighten
Roblox hires Snap’s Claire Robinson to lead APAC policy comms as Australia pilots facial age-verification and regional safety rules tighten.
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Google’s AdStack On the Chopping Block, Asia Prepares for a New Programmatic Era
US antitrust pressure on Google signals a major change ahead for APAC advertisers, who stand to benefit from cheaper CPMs and more transparent auctions.
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Val Morgan Lands Vox Media’s Powerhouse Portfolio Across ANZ
The Verge, Vulture, The Strategist, and more join Val Morgan’s portfolio as the publisher becomes ANZ’s largest youth-focused media network.
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Pinkfong’s $406M Debut Shows CMOs that Global IP Is the New Growth Engine
The Baby Shark creator drives revenue through licensing and media rights, not ads. Its Netflix Kids hits in 11 countries fuel a global engine for brand partnerships.
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Havas Denies WPP Talks, Prioritizes Targeted APAC Deals
Havas denies WPP takeover rumors and posts an 8.2% APAC rebound, signaling a strategy built on targeted acquisition over mega-mergers.
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Vistar Media Expands SE Asia Team Amid Programmatic Digital Outdoor Boom
The appointments support the firm's expanding Southeast Asia footprint, which now includes Indonesia, Vietnam, and the Philippines.
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Google Consolidates Singapore-Malaysia Ad Operations Under Ben King
The shift responds to SE Asia's quick embrace of generative AI tools, with 70% of the region's population now using the tech weekly.
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Meet PR Agent: Hivekind’s New AI Tool for Real-Time Media Intelligence in Asia
The firm claims early adopters have reported an 80% reduction in report generation time.
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Creator Economy: iHeartMedia, TikTok Launch Podcast Network
Influencer-driven commerce makes up 20% of SE Asia’s online sales, hinting that podcasts could plug into TikTok Shop and LIVE gifts for dual creator revenue.