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MindSpace Labs Launches EEG Platform for Video Content Testing
Singapore's MindSpace Labs launches EEG platform tracking brain responses to video content. Neuroscience-based testing targets ad agencies, TV production amid AI content saturation.
Timely updates on marketing, media, and communications developments in Asia.
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Singapore's MindSpace Labs launches EEG platform tracking brain responses to video content. Neuroscience-based testing targets ad agencies, TV production amid AI content saturation.
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Nine's radio assets plummet from AU$275M to AU$40M in six years. How mismanagement of commission sales teams and leadership vacuum destroyed value in a loyal boomer audience.
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Australia's regulator flags Airwallex's transaction monitoring gaps across jurisdictions, one day after its Korea expansion. Regional fintech enforcement intensifies.
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Brand USA appoints The Walshe Group as PR rep for Australia and New Zealand to reverse visitation declines in two top-five U.S. tourism source markets.
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RHB Bank's CNY campaign abandons prosperity messaging for social impact storytelling. How the Malaysian bank's dignity-focused approach signals shifting consumer expectations in financial services ...
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Wondrlab appoints adtech veteran as influencer COO amid Asia's $26B creator economy. Signals shift to leadership combining data optimization with talent management.
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Vietnam's first major enforcement under its 2026 Personal Data Protection Law fines TikTok and Zalo $82K for failing to provide user consent options, affecting 148M users.
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Out-of-home leader JCDecaux promotes three veterans to Chief Sales Officer, Product, and Strategy roles across Australia and New Zealand markets.
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China leads APAC recovery as Australia's visitor economy targets $233B by 2030. International arrivals to hit 10.9M while domestic shifts favor regional, high-frequency travel.
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WPP consolidates Hogarth, Ogilvy, and VML production teams into unified AI-powered platform with £300M investment. What the rebrand means for Asian markets.
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Mediaocean reports 63% of Asian marketers increasing CTV and digital video spend in 2026, but only 10% have integrated ad tech systems to execute AI-driven strategies.
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303 Perth transitions from single MD to dual leadership as René Migliore departs after 14 years. Matt Oakley and Kylie Macey take joint control.