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Meta Loses Senior Asia Voice as Regulatory Heat Intensifies
Simon Milner's exit creates leadership vacuum as Meta faces Vietnam's 12-hour content removal mandates, Australia's youth bans, and fraud crackdowns across APAC.
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Timely updates on marketing, media, and communications developments in Asia.
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Viettel 5G Ditches Homecoming Trope for Road Trip Narrative
The Friday's character-driven Tết campaign for Viettel 5G reframes Lunar New Year storytelling with a road trip narrative, reflecting dispersed modern families.
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Asian Agencies Scramble for Digital Talent as Client Needs Evolve
Cheil, Dentsu, and regional shops race to hire hybrid talent combining data analytics with creative skills as performance gaps widen between traditional and digital-first agencies.
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Emotive Wins Google Pixel 10 National Campaign in Australia
Independent agency Emotive beats networks for Google Pixel 10 national launch featuring F1's Oscar Piastri, signaling indie shops' growing tech client wins.
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Airwallex Threatens Nine with Legal Action Over AFR Articles
Fintech demands article removal and gag order on legal threats over leaked documents. A test case for corporate confidentiality vs. public interest journalism.
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Project Worldwide Shifts APAC Leadership from Sydney to Singapore
Project Worldwide relocates APAC operations from Sydney to Singapore with new leadership appointments, reflecting broader agency consolidation trends in Southeast Asia.
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Pentawards Opens 2026 Competition with New PR Gifting Category
Pentawards expands with PR & Influencer Gifting category for 2026, recognizing packaging's shift from retail to social-first brand experiences.
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Dentsu's Sasaki to Lead ADFEST 2026 Jury Across 5 Categories
Dentsu's Global CCO Yasuharu Sasaki will lead ADFEST 2026 jury across strategy, effectiveness, innovation and sustainability categories—signaling the festival's evolution beyond traditional creativ...
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FedEx Elevates Marketing Chief Salil Chari to APAC President
FedEx promotes marketing SVP Salil Chari to APAC president, overseeing 30,000 employees. A signal that customer experience leadership drives regional strategy.
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Netflix Taps Merchantwise Group for ANZ Licensing
Netflix selects independent agency Merchantwise over global networks for Australia-New Zealand licensing. A signal that regional expertise trumps scale for streaming brand partnerships.
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Hakuhodo Launches AI Consumer Persona Platform Across 20 Countries
Hakuhodo's AI persona platform spans 20 countries, promising real-time consumer insights across Asia. Can virtual personas deliver cultural depth at speed?
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Gushcloud Acquires Dubai's TalentPlus in MENA Expansion
Singapore's Gushcloud completes majority stake in UAE's TalentPlus, targeting $22B MENA media market. Cross-border creator monetization strategy positions firm against Publicis in influencer space.