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Why Women Executives Are Becoming APAC's Tech Gatekeepers
Women executives across APAC now control tech budgets and vendor selection for major brands. CMOs must adapt partnership strategies accordingly.
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Timely updates on marketing, media, and communications developments in Asia.
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ARN Media Faces US$88M Claim After Kyle Sandilands Suspension
Kyle Sandilands seeks US$88M payout after ARN suspension, exposing how unsustainable talent deals create governance crises when relationships fail.
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Singapore Launches AI Training for 100,000 Workers by 2029
Singapore trains 100,000 workers in AI by 2029 to prevent job displacement and boost productivity. CMOs must prepare for AI-skilled talent competition.
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DoorDash Hires Duolingo Social Head to Drive Monthly Viral Campaigns
DoorDash hired Duolingo's viral mastermind to produce one breakthrough moment monthly. CMOs should watch how food delivery brands weaponize social as a content engine, not a distribution channel.
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Spotter Launches Creator TV to Challenge Asia's KOL Volume Strategy
Spotter's Creator TV model challenges Asia's volume-based KOL strategy by proving quality creators drive measurable loyalty and engagement at scale.
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81% of B2B Marketers Blind to AI-Generated Brand Visibility
Most B2B marketers can't track AI-driven buyer activity. 81% are blind to their brand visibility in AI answers, risking misrepresentation before buyers ever visit your site.
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Why 3D Printing Is Becoming Brand Protection's Next Battleground
Pop Mart's lawsuit against 3D-printing platform Bambu Lab signals a watershed moment for IP enforcement. CMOs must prepare for stricter liability rules as courts reshape platform protections.
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Indonesia Bans Under-16s From Social Media Starting March 28
Indonesia bans under-16s from eight major platforms starting March 28, forcing CMOs to overhaul youth-targeted campaigns in Southeast Asia's largest digital market within weeks.
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Integrated Agencies Gain Ground as APAC Brands Seek Fewer Partners
Integrated agencies are gaining traction as APAC brands consolidate vendor lists. Two-thirds of marketers plan fewer partnerships by 2027, reshaping how agencies compete.
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SBS Fills Chair Role After 8-Month Vacancy; MD Position Still Open
SBS fills Chair vacancy after eight months, but MD role remains open. Governance gaps expose leadership risks at Australia's multicultural broadcaster.
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Why APAC Marketers Are Doubling Down on Effectiveness Metrics
APAC marketers are using Effie Awards frameworks to embed effectiveness metrics into daily operations, not just award submissions. Here's why CMOs should care.
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Female Founders in Southeast Asia Receive Less Than 1% of VC
Female founders in Southeast Asia captured less than 1% of VC in H1 2025. Investor composition, not founder quality, determines funding outcomes.