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Retail Media Pivots to Brand Storytelling With Cartology Hire
Woolworths' retail media arm appoints 30-year FMCG veteran Brett Grebert as GM Marketing, signaling shift from ad-tech to brand expertise as sector hits $2.7B.
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Timely updates on marketing, media, and communications developments in Asia.
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Vonnimedia Wins Shiseido Professional Launch, Expands Schwarzkopf Remit
Sydney indie Vonnimedia secures Shiseido Professional's Australian launch and expanded Schwarzkopf remit after delivering 150% engagement growth for Henkel.
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Why Heineken Revived a Decade-Old Campaign With 97% Recall
Heineken brings back Dos Equis' iconic character after 10 years, driven by 97th percentile recall scores and 83% consumer demand—a masterclass in nostalgia marketing.
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Why Google Ditched Aspiration for Understatement in APAC
Google's Pixel campaign with F1's Oscar Piastri marks a tonal shift from aspirational celebrity ads, targeting millennial switchers in stagnant APAC smartphone markets.
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Coca-Cola Creates Chief Digital Officer Role in Leadership Overhaul
Coca-Cola creates first CDO role, appointing Sedef Sahin to centralize digital strategy. Restructure prioritizes Asia markets generating 38% of revenue.
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Hong Kong Gen Z Wield $6.4B Spending Power Amid High Anxiety
Trade Desk-Publicis research reveals Hong Kong's Gen Z controls $6.4B spending power but faces 39% anxiety rates. Key insights for marketers targeting Asia's stressed yet ambitious consumers.
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Hennessy Launches €30K Decanters, Neighborhood Pop-Ups for CNY
Hennessy targets UHNW collectors with €30K Baccarat decanters while activating heritage neighborhoods via Bee Cheng Hiang pop-ups—a dual-tier CNY strategy.
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Five US Publishers Sue Google Over Ad Tech Manipulation Claims
Five major US publishers allege Google suppressed ad revenues by 40% through auction manipulation. Asian marketers should watch this regulatory shift closely.
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Honda Rolls Out New H Mark Logo Across All Models by 2027
Honda deploys redesigned H mark across all models by 2027, joining Asian automakers using logo refreshes to signal EV transition. 13 hybrids planned through 2031.
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SGX Value Unlock Programme Draws 30+ Listed Companies
30-40 SGX-listed firms seek support to fix market mispricing through better IR strategy. Singapore's S$5B equity programme targets undervalued companies.
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Netflix Turns to Podcasts to Solve Content Gap Problem
Netflix launches daily podcasts with Michael Irvin and Pete Davidson to fill gaps between tentpole series. Analysis of the streaming giant's celebrity-first approach.
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H/Advisors Opens Riyadh Office as PR Firms Target Saudi Market
H/Advisors opens Riyadh office as Vision 2030 drives global PR networks into Saudi Arabia. What the Middle East expansion wave means for Asia-focused agencies.