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OPPO's Agency Split Signals Performance Shift in Tech PR
OPPO appoints Allison Worldwide and Assembly in integrated model combining PR with AI media optimization, signaling performance shift in tech marketing.
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Timely updates on marketing, media, and communications developments in Asia.
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Asian Media Stocks Face $10M Trading Volume Bar for Index Inclusion
MSCI's $10M daily trading threshold systematically excludes media companies from Asian indices while tech giants drive benchmarks. Why index construction matters for sector visibility.
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Alibaba Shifts From Chatbots to 'Agentic AI' With Qwen Integration
Alibaba integrates Taobao, Alipay, and Fliggy into Qwen AI, shifting from chatbots to task-executing 'agentic AI' for 100M users amid fierce competition from ByteDance.
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How Balter Turned Beer Coasters Into Brand Experience Tools
Balter Brewing turns beer coasters into a self-help book with Mick Fanning, signaling physical marketing's comeback as brands seek differentiation beyond digital.
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Netflix Taps Singapore's Nativex for 190M-Viewer Ad Platform
Netflix partners with Singapore adtech firm Nativex to manage campaigns across 190M viewers globally. APAC marketers shift 40%+ budgets to streaming as ad-tier adoption hits 40%.
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Dentsu Sale Collapses as PE Firms Step Away, Shares Drop 11%
Apollo and Bain Capital back away from Dentsu's $4.5B international sale, forcing 3,400 job cuts and internal restructuring as Asia Pacific posts double-digit declines.
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Australia Rushes Hate Speech Law With No Media Exemptions
Australia's rushed hate speech bill offers no media exemptions, 72-hour consultation, and 5-year jail terms—raising alarm for journalists covering sensitive topics.
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New Platform Measures Brand Performance in AI Shopping Results
Evertune's Shopping Intelligence tracks brand visibility in ChatGPT product recommendations, measuring competitive performance and retailer impact as AI bypasses traditional search.
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McDonald's Singapore Launches Dual-Tier Plushie Loyalty Program
McDonald's Singapore tests dual-tier collectibles: SGD 8.80 plushies for casual buyers, 2,688-point exclusive sets for app users. Strategy analysis amid 35+ Asian plushie campaigns in 2025.
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Dentsu Elevates Queensland MD Chris Ernst to National Media Role
Queensland MD Chris Ernst becomes Dentsu Australia's chief practice officer for media after driving 30% headcount growth. Harvey's restructuring prioritizes internal promotions amid regional challe...
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61% of Asian Marketers Boost Creator Budgets in 2026
Kantar reports 61% of Asian marketers increasing creator investments in 2026 as partnerships shift from experimental to systematic programs worth $46B annually.
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Chinese Safety App Sileme Tops Charts, Rebrands to Demumu
Viral safety app for China's 200M solo dwellers rebrands from 'Are You Dead?' to Demumu after topping paid charts, signaling cultural adaptation for global expansion.