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National Geographic Launches Creator Cohort to Tap TikTok, YouTube
National Geographic taps eight creators across TikTok and YouTube to reach 800M followers. Legacy publishers are now competing for creator talent.
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Timely updates on marketing, media, and communications developments in Asia.
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Why Asian Brands Struggle With Celebrity Terminology Missteps
Chinese fans demand respect: G-Dragon's "Lunar New Year" slip costs 56% of album sales. CMOs must audit celebrity terminology across markets.
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Why AI Implementation Is Forcing Data Governance Into the C-Suite
AI readiness now demands C-suite data governance. AvePoint's 29% revenue surge shows enterprises view data oversight as essential for AI deployment, not back-office work.
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South Korea Tax Agency Loses $4.8M in Crypto After Publishing Wallet Password
South Korea's tax agency lost $4.8M in crypto after publishing a wallet password in a press release. A cautionary tale on government custody failures and why security protocols matter.
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YouTube, Rakuten Launch Shoppable Video Program in Japan
YouTube and Rakuten launch shoppable video in Japan, letting creators earn commissions on direct sales. CMOs must act now to claim creator partnerships before TikTok Shop dominates.
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Fidelity, BlackRock Return to Hong Kong IPOs After Four-Year Gap
Major institutional investors including Fidelity and BlackRock are anchoring Hong Kong IPOs again after a four-year absence, signaling renewed confidence in Asia's capital markets.
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Why APAC Tourism Infrastructure Remains Vulnerable to Ransomware
Hong Kong's tourism infrastructure faces mounting ransomware risk. Ngong Ping 360's breach exposes systemic vulnerabilities CMOs must address across APAC supply chains.
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Why Singapore's Permanent Hiring Is Moving to Contract-Based Talent
Singapore employers are ditching permanent hires for contractors in AI, cybersecurity, and cloud roles. Here's why your talent strategy needs to shift.
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WPP Merges Ogilvy, VML, AKQA Into New Creative Division
WPP merges Ogilvy, VML, and AKQA into one creative division, abandoning its holding company model to cut £500M in costs. CMOs need to understand how this reshuffles agency relationships.
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Why Brands Need TikTok Shop Sales Data Connected to Customer Feedback
TikTok Shop sales data means nothing without customer feedback. Revuze's new integration connects commerce metrics to reviews and sentiment—giving CMOs the unified intelligence needed to scale confidently.
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Southern Cross Media Appoints Lund, O'Connor After CEO Exit
Southern Cross Media's CEO exit one month post-merger signals deeper instability. Board overhaul and executive search underway as advertising pressures mount.
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Leo Australia Wins CPA Account from Ogilvy in Second Major Upset
Leo Australia poaches CPA Australia from Ogilvy in second major upset, signaling intensifying pitch pressure on incumbent agencies across APAC.