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How Lexus Transformed Sports Sponsorship Into Product Trial
Lexus NZ converted ASB Classic sponsorship into interactive RZ electric SUV demos using mobile gyroscopes to simulate yoke steering—a blueprint for product-focused sports marketing.
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Timely updates on marketing, media, and communications developments in Asia.
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Melbourne Panel: AI Dashboards Deliver 420% ROI for Marketers
Melbourne panel reveals automated client dashboards achieve 420% ROI while APAC marketers gain 30% efficiency. Telstra, Hong Leong Bank prove operational AI value.
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Cognito Doubles Down on Financial Comms with Zhang Hire
Cognito appoints ex-Edelman Smithfield APAC lead Tana Zhang as Hong Kong MD, doubling down on financial comms and investor relations across Greater China.
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How DoubleVerify's IMDb Deal Tackles $1B CTV Waste Problem
DoubleVerify's IMDb partnership addresses $1B+ quarterly waste from CTV ad misplacement. New AI-powered solution verifies 15% of programmatic ads landing outside premium streaming environments.
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NSW Pulls $12M SXSW Sydney Funding, Ending Festival After 3 Years
NSW invoked break-fee clause to exit early, eliminating Asia-Pacific's only SXSW platform despite 345K attendees and $276M economic impact across three years.
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Nielsen Hires TikTok's APAC GM as Regional Sales Leader
Nielsen appoints TikTok's former APAC GM Matty Lin to lead regional sales, signaling measurement firms' pivot to digital platform expertise as 79% of marketers shift budgets.
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VML ANZ Names Paul Bradbury CEO After TBWA Departure
Former TBWA ANZ president Paul Bradbury joins VML as CEO, bringing 19 years of global client experience to replace Tom Tearle after five years of creative leadership.
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Assembly Unifies Nine Asian Markets Under Single Brand
Assembly completes ADK Global rebrand across 9 Asian markets with 800+ employees. The integration deploys AI tools and preserves Japanese creative heritage.
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adjoe Brings Performance-Based Gaming Ads to 22M LINE Users
adjoe's Playtime platform distributed 4.3M LINE POINTS in 3 months, reaching 94% of Taiwan's population. Performance-based gaming ads shift from impressions to completed in-game milestones.
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Australian Sunscreen Brand Pivots From Cinematic to Product-First Ads
Australian SPF brand Slather pivots from cinematic storytelling to product-first infomercial format with comedy talent, targeting high skin cancer risk market.
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Mars, Disney Expand M&M's Marvel Partnership to 65 Markets
Mars and Disney scale M&M's Marvel collaboration to 65 markets with QR-enabled packs, experiential retail, and year-long movie tie-ins launching January 2026.
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Google Joins AI Commerce Race with In-Search Checkout
Google's universal commerce protocol enables direct checkout in AI search results, partnering with Shopify, Target, Walmart. Asia expansion planned as SEA e-commerce hits $230B-$370B by 2030.