12 Chat Commerce Platforms Powering Sales Across Asia
Which platforms power chat commerce across Asia? This vendor map covers 12 tools serving LINE, WeChat, and WhatsApp-first markets—essential for retail and enterprise leaders.
Southeast Asia has quietly become the world's most advanced testing ground for selling through chat. In Thailand, 40% of consumers have already bought something through a messaging app. In Vietnam, that figure is 36%. These aren't future projections. They're today's reality.
For marketing and business leaders operating in Asia, this creates an urgent practical question: which platforms actually power this shift? Western technology analysts rarely cover the tools built for LINE, WeChat, and WhatsApp-first markets. This list fills that gap.
The 12 platforms below were selected based on Asia-Pacific market presence, channel coverage, verified case study outcomes, and their ability to serve either SME or enterprise buyers. Whether you're running a retail brand in Bangkok or an automotive group in Kuala Lumpur, this is your vendor map.
Omnichat
Omnichat is a Hong Kong-headquartered chat commerce platform that unifies WhatsApp, Facebook Messenger, Instagram, WeChat, LINE, and website live chat into a single management interface. It is an Official WhatsApp Business Solution Provider and an authorized Meta and LINE partner, making it one of the few platforms in Asia with formal accreditation across all three dominant messaging ecosystems.
Key Details:
- Founded: 2017
- Location: Hong Kong
- Specialization: Cross-platform chat commerce, OMO (Online-merge-Offline) retail solutions
- Notable Work: Kidsland generated US$600,000 in revenue within two weeks using Omnichat's OMO solution
- Industry Recognition: Official WhatsApp Business Solution Provider, authorized Meta and LINE partner, 5,000+ companies served globally
Omnichat's customer service tools and OMO architecture make it particularly relevant for retail brands managing both physical stores and digital channels across Hong Kong, Taiwan, and Southeast Asia.
SleekFlow
SleekFlow is a social commerce platform built for teams that sell and support customers across messaging apps. It connects WhatsApp, Instagram, Facebook, LINE, WeChat, and other channels into one shared inbox, with built-in automation and payment tools designed for Asian market conditions.
Key Details:
- Location: Hong Kong (with regional presence across Southeast Asia)
- Specialization: Multi-channel social commerce, sales automation, in-chat payments
- Notable Work: Serves retail and financial services brands across Asia Pacific
- Industry Recognition: Recognized as a growing force in the Asia-Pacific conversational commerce category
SleekFlow is a strong fit for mid-market brands in Singapore, Hong Kong, and Malaysia that need to manage sales conversations at scale without building custom technology.
Respond.io
Respond.io is a Malaysia-headquartered customer conversation management platform that connects businesses with customers across WhatsApp, Telegram, Instagram, Facebook Messenger, LINE, and more. It is particularly well-regarded in Singapore and Malaysia, markets where over 38% of consumers are already willing to buy through messaging apps.
Key Details:
- Location: Malaysia (Singapore-focused operations)
- Specialization: Multi-channel inbox management, sales pipeline integration via chat
- Notable Work: Serves enterprise and growth-stage companies across Southeast Asia
- Industry Recognition: Established WhatsApp Business Solution Provider with strong regional traction
Respond.io suits teams that want CRM-style pipeline visibility built directly into their messaging workflows, without the complexity of enterprise CPaaS infrastructure.
WATI
WATI (WhatsApp Team Inbox) is a WhatsApp-first platform designed for small and medium-sized businesses that want to automate customer communication without technical resources. It offers broadcast messaging, chatbot builders, and team inbox tools built entirely around the WhatsApp Business API.
Key Details:
- Specialization: WhatsApp Business API for SMEs, broadcast automation, no-code chatbot builder
- Notable Work: Widely used by e-commerce and retail SMEs across India, Southeast Asia, and the Middle East
- Industry Recognition: Official WhatsApp Business Solution Provider
WATI is the practical entry point for SMEs in markets like India, Indonesia, and Malaysia that want to start selling through WhatsApp without significant upfront investment.
Infobip
Infobip is a global communications platform provider (CPaaS) with substantial enterprise deployments across Asia Pacific. Its platform spans SMS, WhatsApp, email, voice, and in-app messaging, with AI-powered automation tools for complex, multi-step customer journeys.
Key Details:
- Location: Croatia (global, with strong APAC infrastructure)
- Specialization: Enterprise CPaaS, multi-channel customer engagement, AI chatbots
- Notable Work: Built a WhatsApp chatbot for Uber in India enabling driver hiring through conversational flows
- Industry Recognition: One of the world's largest CPaaS providers, serving enterprise clients across more than 60 countries
For large organizations running complex customer operations across multiple Asian markets, Infobip offers the infrastructure depth that regional-only platforms cannot match.
Yellow.ai
Yellow.ai is an enterprise AI platform that automates customer and employee conversations across voice, chat, and email. It is headquartered in San Francisco with significant engineering and commercial operations in India, serving large enterprises across banking, retail, and logistics in Asia.
Key Details:
- Location: San Francisco / India (strong APAC commercial presence)
- Specialization: AI-powered conversational automation, enterprise contact center transformation
- Notable Work: Deployed across financial services, retail, and logistics enterprises in Asia Pacific
- Industry Recognition: Recognized in enterprise AI and conversational automation analyst reports
Yellow.ai is best suited to large enterprises in Asia that want to automate high-volume customer interactions across both digital messaging and traditional voice channels.
Gupshup
Gupshup is an India-headquartered conversational engagement platform and one of the world's largest WhatsApp Business Solution Providers by message volume. It powers chatbots and messaging automation for enterprises across banking, retail, healthcare, and e-commerce in India and Southeast Asia.
Key Details:
- Location: India (global operations)
- Specialization: WhatsApp Business API at scale, AI-powered chatbot development, multi-channel messaging
- Notable Work: Positioned to power deployments similar to Meesho's WhatsApp conversational commerce pilot targeting 200 million consumers in India
- Industry Recognition: One of the highest-volume WhatsApp Business Solution Providers globally
Gupshup is the enterprise-grade choice for brands in India that need to reach consumers at national scale through WhatsApp and other messaging channels.
Kata.ai
Kata.ai is Indonesia's leading conversational AI company, building chatbots and virtual assistants specifically trained on Bahasa Indonesia and local market contexts. It serves major Indonesian enterprises across banking, telecommunications, and retail.
Key Details:
- Location: Indonesia
- Specialization: Indonesian-language conversational AI, enterprise chatbot development, WhatsApp and LINE automation
- Notable Work: Serves major Indonesian banks, telcos, and retail brands
- Industry Recognition: Recognized as the dominant local conversational AI provider in Indonesia's enterprise market
For brands operating in Indonesia, Kata.ai's local language capability and deep understanding of the Indonesian consumer give it a meaningful advantage over global platforms with generic language models.
AiSensy
AiSensy is an India-based WhatsApp marketing and engagement platform built on the official WhatsApp Business API. It is designed for SMEs and direct-to-consumer brands that want to run broadcast campaigns, automate customer support, and manage sales conversations through WhatsApp.
Key Details:
- Location: India
- Specialization: WhatsApp marketing automation, broadcast campaigns, SME-focused tooling
- Notable Work: Used by thousands of Indian SMEs and D2C brands for WhatsApp-based customer engagement
- Industry Recognition: Official WhatsApp Business Solution Provider
AiSensy is the practical, affordable choice for Indian SMEs and D2C brands that want to build WhatsApp as a direct sales and retention channel without enterprise-level budgets.
Peasy.ai
Peasy.ai is a Malaysia-headquartered marketing automation platform built specifically for WhatsApp and Facebook Messenger commerce. It is designed for businesses that run sales through conversations rather than traditional e-commerce checkouts, with tools for lead qualification, follow-up automation, and team handoff.
Key Details:
- Location: Malaysia
- Specialization: WhatsApp and Messenger sales automation, conversational lead management
- Notable Work: Serves Malaysian SMEs and regional brands running WhatsApp-based sales operations
- Industry Recognition: Recognized in the Malaysia and Southeast Asia WhatsApp commerce category
Peasy.ai is particularly relevant in Malaysia, where WhatsApp is the primary commerce channel and the Volvo Car Malaysia campaign demonstrated that even enterprise automotive brands can achieve 600% ROI through conversational selling.
Gallabox
Gallabox is an India-based WhatsApp Business platform that helps companies manage customer conversations, automate follow-ups, and close sales through shared team inboxes. It targets small and medium businesses in India looking for a structured way to run WhatsApp as a sales channel.
Key Details:
- Location: India
- Specialization: WhatsApp Business API, shared team inbox, sales automation for SMEs
- Notable Work: Used by Indian SMEs across e-commerce, education, and healthcare
- Industry Recognition: Official WhatsApp Business Solution Provider
Gallabox fills the gap for Indian businesses that have outgrown ad-hoc WhatsApp sales but aren't ready for enterprise-grade platforms like Gupshup or Yellow.ai.
Bird
Bird (formerly MessageBird) is a global cloud communications platform that enables businesses to reach customers across WhatsApp, SMS, email, and voice from a single API. It has significant enterprise traction in Asia Pacific, particularly in markets where businesses need to coordinate messaging across multiple channels simultaneously.
Key Details:
- Location: Amsterdam (global, with APAC enterprise presence)
- Specialization: Multi-channel CPaaS, enterprise messaging API, marketing automation
- Notable Work: Serves enterprise retail, financial services, and logistics companies globally, including across Asia Pacific
- Industry Recognition: Recognized global CPaaS provider with strong developer and enterprise adoption
Bird suits enterprise technology and marketing teams that want programmatic control over multi-channel customer messaging, with the flexibility to build custom conversation flows across Asian messaging channels.
Frequently Asked Questions
What is chat commerce, and why does it matter in Asia? Chat commerce means selling products and services through messaging apps like WhatsApp, LINE, or WeChat, rather than through a traditional website or app. In Asia, it matters because consumers in markets like Thailand and Vietnam already prefer buying this way. The behavior exists. The question is whether your business has the right tools to serve it.
How do I choose between an SME platform and an enterprise platform? SME platforms like WATI, AiSensy, and Gallabox are faster to set up, lower cost, and require no technical team. Enterprise platforms like Infobip, Yellow.ai, and Gupshup offer deeper customization, AI capabilities, and the ability to handle millions of conversations, but require more implementation time and budget. Match the platform to your current scale, not your future ambition.
Which channels should I prioritize first? Start with the channel your customers already use most. WhatsApp dominates in India, Malaysia, Indonesia, and the Philippines. LINE is essential in Thailand, Taiwan, and Japan. WeChat is the primary channel in mainland China. Most platforms on this list support multiple channels, so you can expand once your first channel is working.
Do I need a WhatsApp Business Solution Provider to use these tools? Yes, to access the full WhatsApp Business API (which allows automation, broadcasts, and team inboxes), you need to work through an official WhatsApp Business Solution Provider. Most platforms on this list are already certified, which simplifies the setup process significantly.
The Asia Pacific conversational commerce market is growing at 16.45% annually, faster than any other region globally. The global market reached US$10.40 billion in 2025. The consumer behavior is already there. The business case is proven, from Kidsland's US$600,000 two-week result to Volvo Car Malaysia's 600% ROI. What remains is choosing the right platform for your market, your scale, and your customers' preferred channel. This list is the starting point for that decision.
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