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Tourism Fiji CMO Srishti Narayan Steps Down After Record Growth
Tourism Fiji's CMO departs after driving three consecutive years of record visitation, leaving newly appointed CEO Paresh Pant to fill the role amid broader leadership transitions.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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AI Bot Traffic Surges 300% YoY, Forcing Publisher Action
Arc XP and TollBit partnership gives 2,500+ publishers tools to monitor, block, and charge AI systems for content scraping as bot traffic explodes 300% year-over-year.
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Anonymous Content Appoints First Chief Communications Officer
Anonymous Content names Liza Burnett Fefferman as its first CCMO, unifying communications across three divisions. The newly created role signals how media companies are centralizing brand strategy.
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Possible Conference Doubles Footprint, Expects 6,500 Attendees in 2026
Possible Conference doubles its footprint to two Miami Beach hotels and expects 6,500 attendees in 2026. CMOs from Coca-Cola and Unilever confirm attendance as organizers address vendor-to-marketer ratio concerns.
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Mars Rolls Out M&M'S Marvel Gaming Campaign Across 8 APAC Markets
Mars deploys purchase-linked gaming across 8 APAC markets with AI receipt scanning and Marvel tie-ups. The activation achieves 14% QR scan rates—140x higher than standard digital ads.
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Former Uber APAC CMO Andy Morley Joins Pet Circle as CCO
Former Uber APAC CMO Andy Morley joins Pet Circle as its first chief customer officer. The move signals the Australian e-commerce retailer's push to unify customer strategy amid financial losses.
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JWX, QuantumPath Partner to Automate Programmatic Buying Across Asia
JWX and QuantumPath launch multi-DSP orchestration layer automating campaign setup across Asia's programmatic market. Agencies report 5-10x productivity gains with error rates below 1%.
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Rubicom Appoints Roy Nasrallah as Group CEO Amid MENA Restructure
Rubicom reshuffles leadership with Roy Nasrallah as Group CEO, signalling a strategic pivot from traditional advertising into brand strategy and growth services across MENA.
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US$3.9B World Cup Ad Spend at Risk From Data Naming Errors
Up to US$3.9B in World Cup advertising spend is at risk globally due to inconsistent campaign naming conventions. Brands face 80% data loss when taxonomy structures break across platforms.
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123RF Launches Sphere AI to Consolidate Marketing Tool Fragmentation
123RF's new Sphere AI platform consolidates fragmented marketing tools into one integrated system, helping teams cut campaign turnaround times by up to 80% across Southeast Asia.
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WPP Hires Goldman Sachs to Explore Burson Sale
WPP hires Goldman Sachs to explore a sale of Burson, its global PR division, as back-to-back revenue declines and £3.4bn debt pressure the agency holding company.
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Australian Retailers Face 'Answer Engine' Visibility Crisis
Australian eCommerce retailers are unprepared for AI-driven shopping as 64% of consumers use AI tools to buy. Without Answer Engine Optimization, brands risk invisibility despite strong traditional search rankings.