news
Why Platforms Are Rethinking Content Ownership With Creator Studios
Creator-built studios outpace traditional media with faster production cycles, securing major platform deals. How ownership advantage reshapes media partnerships for CMOs.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
The Performative Marketing Trap: How Activity Hides Weak Brands
Most brands hollow out despite working harder. Daniel Pankraz at Mumbrella360 exposed how visible activity disguises weak strategy and why discipline beats volume.
news
Why Crisis Coverage Is When Top Audiences Pay Closest Attention
During geopolitical crises, elite audiences—investors, policymakers, HNWIs—consume more news. Brands that go dark miss their most valuable window of visibility.
news
The New Rule in Asian M&A: Keep Acquired Brands Exactly as Is
Asia-Pacific M&A hit $946B in 2025. Smart acquirers are preserving acquired brands intact—protecting the trust premiums that justified the purchase.
news
Why AI Search Is Destroying the SEO Playbook in Asia
AI search has collapsed SEO's relevance. Brands in Google's top 10 now have just 17-38% overlap with AI recommendations. Asian CMOs must pivot from ranking to brand visibility.
news
Independent Agencies Turn to Industry Membership as Competitive Edge
Independent agencies turn to industry membership for competitive advantage. Foundry512's ANA join signals how mid-size agencies are navigating media fragmentation and consolidation.
news
Why Enterprise AI Deployments Fail: A Hiring Pattern Reveals All
Krisp hires BPO veteran Graham Brown as CGO for Europe, signaling Voice AI vendors are prioritizing operational expertise over sales firepower. A hiring pattern that reveals the real barrier to enterprise AI adoption.
news
Major Brands Ditch Performance Marketing for Entertainment-First Strategy
Major brands are abandoning performance marketing for entertainment. Learn how Mattel and SharkNinja are rediscovering storytelling's power.
news
Tollring and Amity Win International AI Awards for Vertical AI Systems
Tollring and Amity win major AI awards for vertical systems built for specific industries. A sign enterprise AI is shifting away from generic chatbots.
news
Altitude vs. Lift-Off: The Marketing Framework Startups Need
Early-stage brands face different marketing challenges than established ones. Matt Jones breaks down why traditional marketing wisdom fails startups and proposes new rules for lift-off brands.
news
65% of Shoppers Decide Before Visiting Your Website
65% of Asian shoppers decide where to buy before visiting your website. Here's why AI visibility and share of model now matter more than your SEO rank.
news
Google AI Overviews Cut Top Rankings' Click-Through Rate by 58%
Google's AI Overviews are cutting click-through rates for top-ranked pages by 58%. Learn how APAC marketing leaders can adapt their SEO strategy for AI-driven search.