12 Marketing Attribution Platforms for APAC in 2026
APAC's fastest-growing attribution market demands new tools. Compare 12 platforms built for privacy-first measurement, from Seoul-based Airbridge to Singapore's Lifesight.
Measuring which ads actually drive sales has never been harder in Asia Pacific. Third-party cookies are disappearing, privacy laws are tightening across Singapore, India, and Australia, and the region's digital ad market keeps growing faster than most measurement tools can keep up.
The good news: a new generation of attribution and marketing mix modeling platforms is filling the gap. Asia Pacific is the fastest-growing attribution market globally, expanding at 15.7% annually through 2030. Yet only 30% of APAC marketers currently use attribution models to track which touchpoints drive conversions, compared to 53% who rely on broader marketing mix modeling (MMM). That gap represents both a problem and an opportunity.
This guide profiles 12 platforms built for the APAC measurement challenge, from regional-native tools to global specialists. Each profile covers what the platform does, who it's best for, and what makes it relevant to Asian marketers in 2026.
Airbridge
Founded in 2015 by South Korean company AB180, Airbridge is one of the few attribution platforms with genuine APAC roots. It offers people-based attribution across web and mobile, meaning it tracks real users rather than relying on device IDs or cookies. Features include last-click and statistical multi-touch attribution models, cross-platform incrementality analysis, and built-in anti-fraud validation to filter out fake clicks and bot traffic.
Key Details:
- Founded: 2015
- HQ: Seoul, South Korea
- Specialization: People-based cross-platform attribution, mobile measurement
- Certifications: Google certified click tracker
- Notable Feature: Actuals Report for sharing attribution data via CSV and Google Sheets
Airbridge's native APAC origin and regional client base make it one of the most relevant tools for Korean and broader Northeast Asian performance marketers. Compare Airbridge vs. Lifesight to see how it stacks up against other regional leaders.
Lifesight
Singapore-based Lifesight ranks among the top Asia marketing attribution platforms and offers a full-funnel measurement suite built for privacy-first environments. Its Attribution IQ feature uses AI to analyze the customer journey in real time, connecting online and offline touchpoints into a single view. Predictive analytics help marketers forecast future performance, not just explain past results.
Key Details:
- HQ: Singapore
- Specialization: Full-funnel multi-touch attribution, AI-powered measurement
- Key Feature: Attribution IQ with real-time journey analysis
- Compliance: Privacy-safe measurement across online and offline channels
Lifesight is particularly well-suited to Southeast Asian marketers who need a unified platform covering both performance and brand measurement. Explore best marketing measurement tools for context on where Lifesight fits in the broader landscape.
Measured
Measured specializes in media incrementality testing, which means it helps brands figure out which ad spend is actually driving new sales versus just reaching people who would have bought anyway. Users on G2 rate it as stronger than Lifesight for deep incrementality insights, making it a preferred choice for APAC CMOs who prioritize proving the true impact of each media channel over broad funnel tracking.
Key Details:
- Specialization: Media mix modeling and incrementality measurement
- Best For: CMOs prioritizing channel-level proof of incremental sales lift
- Methodology: Controlled experiments to isolate true media contribution
For brands running significant paid media budgets across multiple APAC markets, Measured offers the rigorous proof of ROI that finance teams often demand.
Mutinex
Mutinex gained APAC credibility through a partnership with Suntory Wellness in Taiwan and Google, deploying time-varying marketing mix modeling to analyze how online and offline channels contributed to sales. Time-varying MMM is more sophisticated than standard models because it accounts for how channel effectiveness changes across seasons, campaigns, and market conditions rather than assuming a fixed relationship throughout the year.
Key Details:
- Specialization: Time-varying marketing mix modeling
- Notable Case Study: Suntory Wellness Taiwan x Google partnership
- Best For: Consumer goods brands with significant offline and online media mix
This case demonstrates exactly how large APAC consumer brands are moving beyond last-click measurement toward more sophisticated channel analysis.
Sellforte
Sellforte is a marketing mix modeling platform designed to help brands optimize budget allocation across channels. With 53% of APAC organizations already using MMM as a foundational evaluation method, and retail and consumer goods accounting for 38.2% of MMM platform usage globally, Sellforte is well-positioned for APAC's dominant advertiser verticals. Its cloud-based deployment aligns with the 64.2% global market share held by cloud MMM solutions.
Key Details:
- Specialization: Marketing mix modeling and budget optimization
- Deployment: Cloud-based
- Best Verticals: Retail, consumer goods
- Best For: Brands needing channel-level budget reallocation recommendations
Sellforte's focus on actionable optimization, not just measurement reporting, makes it relevant for marketing teams under pressure to justify spend.
Recast
Recast takes a Bayesian statistical approach to marketing mix modeling, which means it continuously updates its predictions as new data arrives rather than producing a static annual model. This makes it particularly useful in fast-moving APAC markets where consumer behavior shifts quickly. Japan's MMM market alone is projected at US$253.8 million in 2025, and South Korea's at US$166.9 million, making Northeast Asia a significant growth opportunity for platforms like Recast.
Key Details:
- Specialization: Bayesian marketing mix modeling
- Best For: Brands needing continuously updated, real-time MMM insights
- Market Opportunity: Japan (US$253.8 million) and South Korea (US$166.9 million) MMM markets
Recast competes directly with enterprise MMM platforms but offers a more agile, always-on modeling approach suited to digital-first APAC advertisers.
LiftLab
LiftLab combines marketing mix modeling with incrementality testing in a single platform, bridging two methodologies that most tools treat separately. This hybrid approach is increasingly relevant as 77% of APAC organizations plan to increase connected TV (CTV) spend, a channel that requires cross-screen measurement capabilities that neither pure MMM nor pure attribution handles well alone.
Key Details:
- Specialization: Combined MMM and incrementality testing
- Best For: Brands scaling CTV and cross-channel measurement
- Competitive Context: Positioned below Analytic Partners (Gartner MMM Leader) in enterprise scale
LiftLab is worth evaluating for mid-market APAC brands that have outgrown basic attribution but aren't yet ready for full enterprise MMM deployments.
Eliya
Eliya is positioned as a fully automated, cookie-free MMM provider that runs experiment-calibrated modeling without any reliance on third-party cookies or device identifiers. As cookie-based tracking disappears across APAC markets, Eliya's architecture is built from the ground up for the privacy-first era rather than retrofitted from older tracking methods.
Key Details:
- Specialization: Cookie-less, privacy-safe marketing mix modeling
- Key Feature: Fully automated, experiment-calibrated models
- Best For: Brands in markets with strict privacy regulations (Singapore, India, Australia)
For APAC marketers in regulated markets who need measurement that works without any third-party data, Eliya represents one of the most forward-compatible options in this comparison.
Ekimetrics
Gartner named Ekimetrics a Visionary in its 2025 MMM Magic Quadrant, recognizing its modular, outcome-led approach to marketing mix modeling. Ekimetrics adapts its models to specific privacy regulations across markets, making it one of the more flexible enterprise options for brands operating across multiple APAC jurisdictions with different data rules.
Key Details:
- Industry Recognition: Gartner 2025 MMM Magic Quadrant Visionary
- Specialization: Modular, privacy-adaptive marketing mix modeling
- Best For: Enterprise brands operating across multiple APAC markets with varying privacy laws
Ekimetrics is a strong candidate for large regional advertisers who need a platform that can flex its measurement approach market by market.
SegmentStream
SegmentStream focuses on incrementality testing and AI-driven attribution without relying on cookies or device IDs. Its approach is particularly relevant for APAC performance marketers who need to prove which campaigns are driving genuinely new customers rather than just measuring clicks. With 69% of APAC marketers increasing performance marketing budgets, the demand for this kind of proof is growing fast.
Key Details:
- Specialization: Cookie-free incrementality testing and AI attribution
- Best For: Performance marketing teams needing channel-level proof of new customer acquisition
- Methodology: Probabilistic modeling without third-party identifiers
SegmentStream fits well for APAC brands scaling paid search and social spend who need measurement that survives the cookie collapse.
Northbeam
Northbeam is a multi-touch attribution platform built primarily for direct-to-consumer e-commerce brands. It provides granular channel-level reporting across paid social, search, and email, with a focus on giving performance marketing teams fast, actionable data. As APAC e-commerce continues to expand across China, India, and Japan, platforms like Northbeam that are optimized for online retail measurement become increasingly relevant.
Key Details:
- Specialization: Multi-touch attribution for e-commerce
- Best For: Direct-to-consumer brands with high-volume paid media campaigns
- Key Strength: Granular, fast reporting across digital channels
Northbeam is best suited for APAC e-commerce brands that need rapid attribution reporting rather than full MMM modeling capabilities.
Rockerbox
Rockerbox centralizes marketing data from multiple ad platforms into a single attribution view, making it easier for brands to compare performance across channels without manually pulling reports from each platform. For APAC marketers managing campaigns across Google, Meta, TikTok, and regional platforms like LINE and Shopee simultaneously, this data centralization capability is practically valuable.
Key Details:
- Specialization: Centralized multi-channel attribution and data unification
- Best For: Brands managing complex multi-platform campaigns across APAC
- Key Feature: Single attribution view across paid, organic, and direct channels
Rockerbox works best for marketing teams spending significant time consolidating data from multiple ad platforms and wanting a cleaner, unified reporting layer.
Choosing the Right Platform for Your APAC Measurement Needs
The right platform depends on three factors: your measurement maturity, your privacy compliance requirements, and the complexity of your channel mix.
Brands just starting to move beyond last-click attribution will find Airbridge, Northbeam, or Rockerbox most accessible. Brands already running MMM who want to add incrementality testing should evaluate Measured, LiftLab, or SegmentStream. Enterprise brands operating across multiple APAC markets with strict privacy requirements will find Ekimetrics, Eliya, and Mutinex the strongest fits.
One practical insight from a Southeast Asian skincare brand's experience with geo holdout testing is worth keeping in mind: switching from click-based attribution to incrementality testing delivered a 28% reduction in customer acquisition cost. The measurement method you choose doesn't just affect your reporting. It directly affects where your budget goes and how efficiently it works.
Have you evaluated any of these platforms for your APAC campaigns? Share what you found in the comments.
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