12 AI Visibility Tools for Brand Monitoring Across ChatGPT, Perplexity, Gemini

If your brand dominates Google search rankings but remains invisible when someone asks ChatGPT or Perplexity about your industry, you have a visibility problem. As 90% of global searches shift to AI-driven platforms by 2026, traditional SEO monitoring no longer tells the complete story.

Google AI Overview already covers 80% of search results in the United States and handles 8.5 billion searches daily. ChatGPT reaches 100 million weekly active users who bypass traditional search entirely. Your brand could be mentioned, misrepresented, or completely absent from these AI responses without you knowing.

This guide examines 12 AI visibility monitoring tools that track how your brand appears across major AI platforms. From budget-friendly options at US$29 per month to enterprise solutions exceeding US$2,000 monthly, these platforms address a critical gap: understanding where and how AI systems present your brand to audiences who no longer click through to websites.

Otterly.AI

Otterly.AI offers the most accessible entry point for companies testing whether AI visibility matters for their business. At US$29 per month, the platform tracks brand mentions across three LLM platforms with an eight-minute setup time that requires no technical expertise.

Key Details:

• Pricing: US$29 per month
• Platforms Monitored: Three major LLM systems
• Setup Time: Eight minutes
• Best For: Budget-conscious testing of AI visibility importance

For Asian marketing leaders unsure whether to invest in AI visibility monitoring, Otterly.AI provides a low-risk way to establish baseline metrics. The platform's rapid setup means you can begin tracking within a single morning meeting, making it ideal for organizations that need quick proof of concept before committing to more comprehensive solutions.

Profound

Profound commands premium pricing starting at US$2,000 per month but delivers the most comprehensive LLM coverage available. The platform monitors eight or more AI systems including ChatGPT, Claude, Gemini, Perplexity, Copilot, Meta AI, Grok, and emerging platforms that competitors may not yet track.

Key Details:

• Pricing: US$2,000+ per month
• Platforms Monitored: Eight-plus LLM systems including emerging platforms
• Coverage: ChatGPT, Claude, Gemini, Perplexity, Copilot, Meta AI, Grok
• Best For: Fortune 500 enterprises requiring complete visibility

Profound positions itself for large enterprises where brand reputation across every AI platform justifies significant investment. The platform's ability to track emerging AI systems before they reach mainstream adoption gives enterprise brands early warning of new visibility challenges.

Peec AI

Peec AI starts at €89 per month (approximately US$95) and excels at competitive comparison with agency-friendly reporting features. The platform monitors five or more platforms and offers client-facing exports that make it particularly valuable for agencies managing multiple client accounts.

Key Details:

• Pricing: €89 per month (~US$95)
• Platforms Monitored: Five-plus major AI systems
• Specialization: Competitive comparison and agency reporting
• Best For: Managing multiple client accounts with client-facing exports

For marketing agencies in Singapore, Hong Kong, and other Asian markets serving multiple clients, Peec AI's competitive analysis features allow side-by-side brand comparisons that demonstrate value to clients. The export functionality transforms raw monitoring data into presentation-ready reports that justify ongoing optimization investments.

Nightwatch

Nightwatch positions itself as the most versatile AI tracking platform at US$39 per month plus an AI add-on, combining LLM monitoring with traditional SEO tracking. The platform monitors local performance across 107,000 locations with zip-code accuracy for precise geographic analysis.

Key Details:

• Pricing: US$39 per month plus AI add-on
• Geographic Coverage: 107,000-plus locations with zip-code accuracy
• Dual Functionality: LLM monitoring combined with traditional SEO tracking
• Best For: Brands requiring both AI visibility and traditional search monitoring

Nightwatch tracks positions in AI snapshots across different LLMs, measures brand presence within AI-generated answers through an AI Visibility Score, and identifies sources and URLs referenced by AI engines through Active Citations tracking. The platform's Search Simulator provides unbiased views of global results as users actually see them, with citation-level sentiment analysis alongside traditional SEO metrics.

The combination of traditional SEO and AI visibility monitoring in a single platform eliminates the need for separate tool subscriptions, making Nightwatch particularly efficient for mid-sized organizations managing both visibility types.

SE Ranking Visible

SE Ranking Visible offers AI Mode visibility tracking starting at US$189 per month for the Core plan (450 prompts, five brands) up to US$519 per month for the Max plan (1,500 prompts, 15 brands). The platform provides a 10-day free trial with weekly data updates.

Key Details:

• Pricing: US$189 to US$519 per month depending on plan
• Core Plan: 450 prompts, five brands
• Max Plan: 1,500 prompts, 15 brands
• Free Trial: 10 days
• Update Frequency: Weekly

SE Ranking Visible emphasizes real AI response tracking rather than API simulations, with data captured directly from actual AI interfaces across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Copilot. The platform provides competitive comparison showing how brands rank against competitors, sentiment analysis monitoring how AI systems present brands, and source analysis identifying which domains AI engines rely on most frequently.

Users can check domain AI visibility against competitors up to five times daily for free, providing accessible entry-level monitoring before committing to paid plans. The dashboards are designed for non-technical users with clear visualizations that translate complex data into actionable insights.

Scrunch AI

Scrunch AI differentiates through proactive optimization beyond passive monitoring, tracking brand presence across seven LLMs including ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, and Llama. The platform uses automatic prompt segmentation with AI assistance to categorize tracked prompts by type and marketing funnel stage without manual tagging.

Key Details:

• Platforms Monitored: Seven LLMs (ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, Llama)
• Specialization: Proactive optimization with automatic prompt segmentation
• Integration: Google Analytics for AI bot traffic tracking
• Best For: Brands requiring optimization recommendations, not just monitoring

Scrunch AI integrates with Google Analytics to track AI bot traffic and analyze how AI crawlers use client sites. The platform provides citation tracking with consistency and influence scoring, helping brands understand not just whether they appear in AI responses but how reliably and authoritatively they are cited.

The automatic categorization by marketing funnel stage helps organizations understand whether AI systems mention them in awareness, consideration, or decision-stage queries, revealing gaps in AI visibility across the customer journey.

Kai Footprint

Kai Footprint specializes in digital footprint analysis with AI cited backlinks tracking, AI mention tracking, and audit capabilities focused on analyzing how LLMs use and cite brand content. The platform emphasizes understanding the sources and citations that AI systems rely on when mentioning brands.

Key Details:

• Specialization: Digital footprint analysis and citation tracking
• Focus: How LLMs use and cite brand content
• Best For: Brands concerned with citation accuracy and source attribution

For organizations where accurate representation matters more than visibility volume, such as financial services, healthcare, or B2B technology companies, Kai Footprint's emphasis on citation analysis provides critical insights into whether AI systems reference authoritative brand content or rely on third-party interpretations.

LLMrefs

LLMrefs tracks how and where brands are cited in AI answer engines like ChatGPT and Perplexity, offering citation tracking across major AI platforms with performance metrics showing when content gets referenced. The platform focuses specifically on the citation layer of AI visibility.

Key Details:

• Specialization: Citation tracking across major AI platforms
• Focus: When and how content gets referenced
• Best For: Content teams optimizing for AI citation

LLMrefs helps content teams understand which pieces of content AI systems find citation-worthy, revealing patterns that inform content strategy. This citation-focused approach differs from visibility-focused tools by emphasizing quality of references over quantity of mentions.

YouFind

YouFind operates as a Generative Engine Optimization company in Hong Kong, claiming 14-day rapid calibration compared to traditional SEO's three to six-month timeline. The company specializes in cross-AI indexing and smart marketing with services including query pattern forecasting and platform-specific tuning.

Key Details:

• Location: Hong Kong
• Specialization: Generative Engine Optimization with rapid calibration
• Timeline: 14-day calibration versus three to six months for traditional SEO
• Services: Query pattern forecasting, platform-specific tuning, dynamic weighting algorithms

YouFind provides AI audits with visibility baseline diagnosis, competitor AI presence analysis, and brand misrepresentation risk assessment. For Asian brands facing urgent AI visibility challenges, the 14-day calibration timeline addresses the need for faster optimization cycles compared to traditional SEO approaches.

The company's focus on platform-specific tuning recognizes that different AI systems prioritize different content signals, requiring customized approaches rather than one-size-fits-all optimization.

Keywordly

Keywordly offers AI-driven keyword clustering with cross-platform research spanning Reddit, Amazon, and YouTube, plus LLM visibility monitoring and workflow optimization features for multi-channel marketers. The platform combines traditional keyword research with AI visibility tracking.

Key Details:

• Specialization: AI-driven keyword clustering and cross-platform research
• Platforms: Reddit, Amazon, YouTube plus LLM monitoring
• Best For: Multi-channel marketers requiring integrated keyword and visibility tracking

For marketing teams managing presence across traditional search, social platforms, and AI systems simultaneously, Keywordly's integrated approach eliminates the need to synthesize insights from multiple disconnected tools. The workflow optimization features help teams prioritize efforts across channels based on unified visibility data.

AccuRanker

AccuRanker provides AI visibility monitoring capabilities alongside its core rank tracking functionality, allowing brands to monitor both traditional search performance and AI platform visibility from a single dashboard.

Key Details:

• Specialization: Combined traditional rank tracking and AI visibility monitoring
• Best For: Organizations wanting unified search and AI visibility tracking

The platform's integration of traditional and AI-driven search monitoring helps marketing teams understand how visibility shifts between conventional search results and AI-generated answers, revealing whether AI platforms cannibalize traditional search traffic or reach distinct audiences.

AI Monitor

AI Monitor focuses specifically on tracking brand presence across AI platforms, providing dedicated monitoring for organizations prioritizing AI visibility over traditional search metrics.

Key Details:

• Specialization: Dedicated AI platform monitoring
• Best For: Organizations prioritizing AI visibility

For brands whose target audiences have largely shifted to AI-driven search and away from traditional search engines, AI Monitor's focused approach eliminates the complexity of multi-purpose tools that include traditional SEO features they no longer need.

Selecting the Right Tool for Your Organization

The AI visibility monitoring market in 2026 spans a wide pricing range reflecting different organizational needs. Budget-conscious organizations testing whether AI visibility matters can start with Otterly.AI at US$29 per month for baseline metrics. Mid-sized companies requiring competitive analysis alongside monitoring should consider Peec AI at approximately US$95 per month or Nightwatch at US$39 per month plus add-ons.

Enterprise organizations needing comprehensive coverage across all major and emerging AI platforms should evaluate Profound at US$2,000-plus per month, particularly if brand reputation across every AI system justifies significant investment. For organizations managing both traditional SEO and AI visibility, platforms like Nightwatch and SE Ranking Visible that combine both capabilities eliminate the need for separate subscriptions.

Asian marketing leaders should consider regional specialists like YouFind in Hong Kong, which claims significantly faster calibration timelines than Western-focused platforms. The 14-day optimization cycle addresses the accelerated pace of AI adoption in Asian markets where waiting three to six months for traditional SEO results increasingly means missing market opportunities.

The recommended approach for most organizations involves starting with one comprehensive platform for core monitoring, adding one specialized tool addressing specific capability gaps such as citation tracking or competitive analysis, and regularly evaluating whether emerging platforms require monitoring as new AI systems gain market share.

As AI-driven search continues displacing traditional search, these visibility monitoring tools transform from optional marketing tools additions into essential infrastructure for understanding how audiences encounter your brand. The question is no longer whether to monitor AI visibility, but which combination of tools provides the coverage your organization requires at a price point matching your current visibility maturity.

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