Amazon Ads API Now Open to AI Agents Across 36 Countries
Amazon's MCP Server enables Claude, ChatGPT, and Gemini to manage ad campaigns via plain language across Asia-Pacific. 67% faster launches reshape programmatic advertising for agencies.
Amazon Ads launched its MCP Server in open beta on February 2, 2026, enabling AI agents including Claude, ChatGPT, and Gemini to connect directly to Amazon Ads APIs using plain language commands, with availability across 36 countries including Singapore, Japan, India, and Australia.
What the MCP Server Does for Ad Campaigns
The server is built on Anthropic's Model Context Protocol, an open standard that removes the need for custom technical integrations between AI platforms and advertising systems. Agencies can now instruct an AI agent in plain language to build and launch a campaign, and the server executes the full sequence of API calls automatically.
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Beta testing showed 67% faster campaign launches. The tool also removes the requirement for SQL expertise when using Amazon Marketing Cloud, allowing agencies to run complex audience queries through conversational prompts rather than dedicated data science teams.
Amazon's Ads Agent, first announced at unBoxed 2025, underpins the MCP Server's campaign management functions. Advertisers upload a media plan, the AI configures the campaign, and a human approves before launch.
A Market Entering Its Highest-Growth Phase
The MCP Server enters a region at an inflection point. The APAC programmatic advertising market reached US$210.22 billion in 2025 and is projected to reach US$258.17 billion in 2026. Real-time bidding held 46.45% of regional market share in 2025, while automated guaranteed inventory is growing at a 24.06% annual rate.
China accounts for 42.05% of the regional market, driven by super-app ecosystems. India and Southeast Asia represent the fastest-growing segments, where talent gaps in machine learning and fragmented multi-language environments have historically slowed campaign automation adoption.
AI and machine learning adoption across advertising hubs in Singapore, Hong Kong, and Tokyo grew 3.9% in 2025, with early adopters recording double-digit conversion improvements.
Where Amazon's Launch Sits in a Wider Industry Shift
Amazon's MCP Server is part of a broader move toward agent-mediated campaign management across the ad industry. Comparable launches include PubMatic's AgenticOS, iSpot's SAGE, Yahoo DSP's agentic features, and the IAB Tech Lab's Agentic Roadmap, which collectively signal industry convergence on AI agents as the primary interface for campaign operations.
Agencies using AI automation for Meta Ads campaigns, a structurally comparable model, reported time-to-market reductions of 65% and content scaling improvements exceeding 80%, according to available performance benchmarks. Broader industry data places AI-driven campaign setup time reductions at 70 to 80%.
Ad fraud remains a parallel concern. Approximately 3% of APAC programmatic spend in 2025 was consumed by fraud or low-quality inventory, within an ecosystem described as 88% opaque. Amazon's architecture routes transactions through verified Amazon Ads infrastructure, which partially addresses this exposure compared to open programmatic exchanges.
Beta Availability and Next Steps
The MCP Server is currently available to advertisers with Amazon Ads API credentials and a compatible AI platform. Amazon has not announced a timeline for full general availability or expanded regional features beyond the current open beta.
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