Assembly Unifies Nine Asian Markets Under Single Brand
Assembly completes ADK Global rebrand across 9 Asian markets with 800+ employees. The integration deploys AI tools and preserves Japanese creative heritage.
Assembly has completed the rebranding of all former ADK Global offices across Asia, creating a unified network of more than 800 employees spanning nine markets starting January 2026. The consolidation follows Assembly's acquisition of ADK Global last year and represents one of the region's largest agency integrations in recent years.
Nine Markets Now Operating Under Assembly Brand
The unified Assembly brand now covers Mainland China, Hong Kong, Taiwan, Thailand, Vietnam, Malaysia, Singapore, India, and Australia. Each market retains its local leadership teams while gaining access to Assembly's global technology infrastructure, which includes more than 3,000 specialists across the broader Stagwell network.
Richard Brosgill, APAC CEO of Assembly, stated: "With one brand, one platform, and one connected data ecosystem, we can turn deep audience and creative insight into brand performance at scale."
The integration combines brand strategy, creative services, media planning, data analysis, and commerce capabilities into a single platform. Assembly plans to deploy its STAGE AI Experience Engine across all former ADK Global markets within 12 months. The technology suite includes COMPASS for marketing and audience intelligence, ALERTS for real-time AI-powered optimization, and SCENE for rapid marketing mix modeling.
Strategic Partnership Maintains Japanese Creative Heritage
As part of the consolidation, Assembly established a strategic partnership with ADK Japan, preserving more than 50 years of Japanese creative leadership while connecting it to Assembly's global data and media infrastructure. This arrangement allows Japanese brands to access international scale for global expansion while helping international companies develop culturally relevant marketing for the Japanese market.
Mission Media
The partnership enabled Mizuho Bank's global rebranding campaign using Assembly's data tools combined with ADK's local creative insights, according to industry reports.
Assembly's parent company Stagwell is consolidating its APAC agencies, including Assembly, ADK, Allison, and Forsman & Bodenfors, into a new Singapore headquarters launching in the first quarter of 2026. The move signals the company's commitment to the region as a growth and innovation hub.
No Layoffs Reported During Integration
Unlike many agency consolidations, Assembly has reported no headcount reductions during the integration process. The company is targeting double-digit growth for 2026 following stabilization in 2025. Singapore, which tripled its Assembly team size in 2021, has become the agency's fastest-growing market in the region.
Global CEO Rick Acampora said the APAC integration represents "an evolution in how we do business" that delivers speed, cultural relevance, and measurable impact for global brand growth. The company views Asia-Pacific as "shaping the future of brand performance."
The unified network positions Assembly as a challenger to traditional holding companies in the region by offering cross-market consistency through a single data ecosystem. High-growth markets including Vietnam and India are now connected to the same technology platform and planning tools as more established markets like Australia and Hong Kong.
Want to stay up-to-date on the stories shaping Asia's media, marketing, and comms industry? Subscribe to Mission Media for exclusive insights, campaign deep-dives, and actionable intel.
