Aurasell Launches AI-Native GTM OS Without CRM Replacement
Aurasell's new GTM OS overlays Salesforce and HubSpot without replacement, consolidating 15+ sales tools. Revenue teams see impact in 2 hours while closing the AI adoption gap.
Aurasell introduced GTM OS, an AI-native operating system that overlays existing CRM platforms like Salesforce and HubSpot without requiring system replacement. The company, backed by US$30 million in seed funding from N47, Menlo Ventures, and Unusual Ventures, launched the platform on August 26, 2025.
The solution addresses a common challenge facing revenue teams: managing over 15 specialist tools for data enrichment, call recording, and sales engagement that create fragmented workflows and integration complexity.
Consolidating Sales and Marketing Tools
GTM OS consolidates functionality from multiple vendors including ZoomInfo, Gong, and Apollo into a single workflow layer. The platform automates tasks across the go-to-market cycle, from research and qualification to outreach and record updates.
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The system aggregates signals from voice calls, meetings, messages, email, web activity, and customer engagement to prioritize actions for sales and marketing teams. Aurasell claims teams can see measurable impact within two hours of deployment, with automation available on day one.
"Replacing a CRM can be a career-defining decision for some leaders," said Jason Eubanks, CEO and co-founder of Aurasell. "Aurasell removes the risk entirely by providing an architectural choice with no CRM replacement required."
Addressing the AI Execution Gap
The launch comes as 98% of go-to-market leaders express interest in AI adoption, yet only 10% achieve full execution. This gap reflects the difficulty of integrating AI capabilities into legacy CRM systems not designed for modern automation requirements.
GTM OS offers flexible implementation paths. Organizations can add intelligence while eliminating existing tools, automate workflows without touching their CRM, or migrate to Aurasell's full platform gradually. The approach protects existing technology investments while enabling AI adoption.
David Winslow, who joined as VP of Revenue Operations in February 2026, said the platform "tackles one of the hardest problems: unifying data across silos and turning insight into action where work actually happens."
Organizations using workflow orchestration models reduce integration maintenance costs by 35% compared to maintaining individual point-to-point connections across CRM, ERP, and other systems.
Product Roadmap and Availability
Aurasell plans to launch Custom Agent Builder and Agentic Enterprise Search this month. The Custom Agent Builder will enable no-code development of specialized agents, while Agentic Enterprise Search will allow teams to navigate go-to-market data within and outside the platform.
The platform is available immediately with deployment timelines measured in hours rather than weeks or months. The company positions GTM OS as a solution for organizations seeking AI capabilities without the organizational risk and political resistance typically associated with major system changes.
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